🚀 10 Shopify apps to SCALE your growth

Estimated read time: 3 min, 27 sec

In this week’s letter 📨:

• ⚡ The top 10 Shopify apps of 2023

• 💯 5 proven Facebook ad ideas

• 🚫 Will a TikTok Ban hurt your sales?

• ​​​​🌊 #FeaturedAd - Canopy

• 👨‍👧‍👦 #BrandedCatalog Spotlight - Rugbystuff

• 🆕 What’s New @Socioh

If a friend forwarded this to you, subscribe so you don’t miss anything! And don’t forget to follow us on Twitter.

Scaling Your Business? Do It With These Top 10 Shopify Apps

Growing a direct-to-consumer (DTC) business on Shopify?

Great!

Most likely, you’re already using a bunch of apps to help you.

From streamlining your operations to boosting customer engagement and increasing conversions, the right tools can make all the difference.

We round up the best Shopify apps — be it reviews, ads, upsells, customer surveys, or dropshipping, these apps will supercharge your eCommerce business.

Read about the best Shopify apps of 2023 in our blog here.

5 Proven Ad Ideas You Can Test In Your Meta Account

Making ad creatives?

Sometimes, it’s hard to know where to start.

Here are some simple ad ideas you can make in your account now.

Thanks @Badalpandey_ for the examples!

P.S. While number 3 can be immensely powerful, be careful with it so it doesn’t get you banned.

Is A TikTok Ban Inevitable & What You Can Do To Prepare

TikTok has emerged as one of the fastest-growing social media ad platforms in recent years.

Between 2018 and 2022, Tiktok added an average of 340 million new active members per year. The platform overtook Instagram in popularity when it hit 1 billion users in 2021, and tech pundits are predicting that it will reach 2 billion users by 2024.

But the platform has seen its share of controversy.

Last month, on May 17th, though, Montana announced a complete ban on TikTok.

While the ban is being challenged in court, this can be a conflicting time for advertisers looking to grow on the platform.

So what should you expect — and how can you prepare for a ban if TikTok is your primary marketing channel?

Read more here.

#FeaturedAd - Canopy

Brand: Canopy
Category: Home Electronics
Format: Video (Story)

WHY IT WORKS:

This canopy ad targets a clear persona — new parents.

The ad uses an image from a nursery with the product in focus. Although a video ad, the only animations are the icons highlighting the 3 key benefits.

This keeps the focus on the product and on the customer persona, with each benefit targeting cold-season-related dryness and sore throats that newborns often face.

Since humidifiers tend to be discretionary buys, such clear targeting is great for both persona-based prospecting as well as retargeting.

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Rugbystuff

Brand: Rugbystuff
Category: Sports Apparel
Template type: Background removed with dynamic discounts and cut prices

WHY IT WORKS:

• A bold design that catches shoppers’ eyes and stands out in both a white and dark theme.

• Product backgrounds are removed and secondary images are used in the background to create a visually appealing catalog ad.

• The red sticker with discount % and mapped cut prices showcase the exact discount on each product.

Use Socioh’s single Switch feature to update your catalog designs for timed promotions. Learn more here.

🛎 What’s New @Socioh

Add custom information to your product feed.

You no longer need to manually update fields on Shopify or add supplementary feeds with metadata.

You can now add custom metadata to your product feed through Socioh. Include meta information like size, colors, Google Product Category, title-based tags, and more to your listings to create an enriched catalog feed.

Need help? Reply to this email and we’ll help you get set up.

Why am I getting this newsletter?

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know - and only what you need to know, once every week. So you can make the wisest decisions about your ads.

This newsletter is curated by Socioh.

Don’t want to receive this email? Just unsubscribe using the link in the footer and you won’t hear from us again.

Join our FB group for pro tips & insights about Facebook advertising.