🎅🏼 16 Bizarre Christmas Ads You Won’t Believe.
🎄 Number 3 will blow your stockings off!
Estimated read time: 3 min, 31 sec
In this week’s letter 📨:
- 🎅🏼 Amazing holiday ads for some year-end inspiration
- 👉 Why Meta ads are still your best bet for advertising
- 💥 Saturated market? See how this brand crushed it!
- 🧦 #FeaturedAd - Bombas
- 👶 #BrandedCatalog Spotlight - Bums & Roses
ANNOUNCEMENT: Our newsletter team is on a break over the next two weeks. Hope you have a lovely end of the year. See you in 2023!
Christmas Creatives So Good We Just Cannot Get Over Them!
Turns out we weren’t wrong.
Shoppers are still flocking to last-minute deals.
So if you can ship in time for the holidays, there’s no reason not to advertise now.
And because we’re ever-so-helpful, we’ve put together a list of some truly inspired Holiday creatives.
Seriously, these are pure genius. Check them out here.
Meta Ads Aren’t Dead. Not Anytime Soon.
Yes, it’s tougher than it was before iOS14.
But here’s some great news to end the year on.
Meta ads aren’t dead. Far from it!
What’s better? Meta seems to be outperforming all other platforms too!
Don’t believe us? Hear it from the ever-reliable @hermanndigital:
This weekend across the board was bigger and more profitable than I could have imagined.
People are buying right now and Meta is absolutely winning on all fronts.
— David Herrmann (@herrmanndigital)
Dec 12, 2022
P.S. Check out the replies under this tweet by @mordecaihoff to steal top founders’ best strategies:
To those of you who have said that Meta ads are dead . . .
* We double our AOV in a week
* Sales have gone up by 65%
* Conversion rate has gone up 50%
* Amazon sales have gone up by 69% compared to last year
— Mordechai Hoffman (@mordechaihoff)
Dec 13, 2022
👉 Don’t miss the response on how they doubled their AOV with high-priced kits. It’s never a bad idea to bundle and/or incentivize a higher-value order.
Operating In A Saturated Market? Learn How This Brand Did It.
There’s a lot of talk about picking the right niche for your business.
But what if you were operating in an overcrowded market?
Would you give up?
Mattress brand Purple didn’t. Instead, they went from a crowdfunded eCom product to a major brand.
Want to see how they did it? Check out this thread by @blvckledge:
In a saturated market, the eCom mattress company Purple Mattress managed to go from crowdfunded product to big player in the mattress space.
Here is how they did it with Google ads
— Jackson Blackledge | The Google Ads Aussie 🦘 (@blvckledge)
Dec 14, 2022
Want to read more about the brand? Here’s how the brand uses video to advertise.
#FeaturedAd - Bombas
Category: Apparel & Accessories
Caption: Incredibly soft, cozy, and in colors you'll love. Don't be surprised if our socks become your favorite.
Heading: Take 20% Off Your First Order With Code: COMFORT20
WHY IT WORKS:
Who doesn’t shop for socks for holiday gifts?
If you’re in the sock market, creating colorful and cute holiday videos with your most festive products will help keep your product on top of shoppers’ minds. The ad showcases four different use cases- stuff them in holiday stockings, wear them to cozy hikes, pad around them in the house (and kiss under the mistletoe!), and even use them for early presents!
The products look great, and the ad caption reinforces quality and comfort. Who offers a lifetime guarantee AND 100% refund on socks?! With a 20% off coupon code for first-time orders, it’s hard to resist shopping from them!
Want more ideas? See this ad and 1000s of others in Socioh’s ads library.
#BrandedCatalog Spotlight - Bums & Roses
Brand: Bums & Roses
Template type: 2-image with PR
WHY IT WORKS:
- The 2-image template showcases the store’s adorable lifestyle pictures.
- Subtle design elements added in are customized in the brand’s colors and impart a festive feel without distracting from the template.
- The addition of the PR/media quotes adds social proof and creates FOMO.
Map secondary product images in your catalog ads in just a few clicks. Learn more about Socioh’s Branded Catalogs here.
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