❌ Your 1st-party pixel data does not match Meta’s ROAS. Now what?
How to use your attribution tool to increase your ROAS & help you make better decisions.
Estimated read time: 3 min, 09 sec
In this week’s letter 📨:
👀 Data mismatch between in-platform data and your first-party pixel?
➕ Just got access to Adv+ shopping campaigns? Start here!
✅ Get more clicks on your CTAs with this simple check
🛋️ #FeaturedAd - Italic
🗑️ #BrandedCatalog Spotlight - BIO-Stefan Outdoor & Living
How To Use Your First-Party Pixel Data To Improve Your ROAS
So you now have a first-party attribution tool.
You even got a sweet, sweet deal and paid nothing for it. (Missed it? It’s not too late to get your FREE first-party pixel!)
But what’s next?
What if your first-party data does not match the ROAS reported by Meta?
How do you check if Meta is over-reporting?
More importantly, how do you decide whether you should scale or kill a campaign when you have two different sets of data?
P.S. Even if you’re not using Socioh, this video will save you countless minutes of your time and $$$. Miss it at your own risk!
Starting With ASC Campaigns? Here’s A Primer.
Haven’t yet tested ASC campaigns on Meta?
And if you’re looking for a campaign structure that works, use @PhilKiel’s very considered advice here:
I ran through some thoughts on Advantage+ and shared a campaign setup which is working across a few accounts👇
— Phil Kiel 👨🏻💻 Ecom Agency (@PhilKiel)
Mar 15, 2023
#ICYMI - A lot of brands are now spending up to 80% of their ad spend on Adv+ campaigns. What % of your ad spend are you allocating to ASC?
Want More Clicks On Your CTAs? Just Do This Without Fail.
You’ve worked on your ad creatives.
You have a great offer for your customers.
But you’re still struggling to get clicks.
Here’s one simple tip that’ll change how you think about offering value in your CTAs:
Want your CTAs to get more clicks?
Here’s how to make your call to action earn you more $$$
✅ Make them specific!
Want to check out some examples? 👇
— Socioh - Free 1st-party pixel (@getsocioh)
Mar 21, 2023
P.S. Don’t believe us? A/B test with these now!
#FeaturedAd - Italic
Brand: ItalicCategory: Home furnishingFormat: Single Image (Feed)
WHY IT WORKS:
A simple and effective ad that reflects the brand.
The ad creative uses a no-fuss product picture, with the product name, brand name, and brand promise to ‘transform the way you sleep’. No UGC videos, no expensive photography or lifestyle shots.
While the ad creative stands out because of its simplicity, it’s the ad headline and caption that really have our interest. The brand promises unbranded luxury essentials made by the same manufacturers as our favorite brands.
If, like us, you enjoy shopping for quality products at a bargain, you’re sure to visit and bookmark this website for later. Even if you’re not particularly interested in a eucalyptus comforter! Now that’s a win for any brand!
Want more ideas? See this ad and 1000s of others in Socioh’s ads library.
#BrandedCatalog Spotlight - BIO-Stefan Outdoor & Living
Brand: BIO-Stefan Outdoor & LivingCategory: HomeTemplate type: 2-image with product name
WHY IT WORKS:
2-image template with product name mapped draws the eye to the catalog ad, even for a ‘boring’ utility product.
Product image backgrounds are removed and then realistic backgrounds are added to help shoppers visualize the product in their homes.
The addition of the product name helps users identify the correct dimensions for their home.
Brand logo adds trust and improves brand recall.
Get complete control over your catalog creative with Socioh’s Branded Catalogs. Learn more here.
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