- The Wise Ad — Socioh's weekly newsletter for the DTC advertiser
- Posts
- 🤩 5 things you didn’t know you could do with your dynamic ads!
🤩 5 things you didn’t know you could do with your dynamic ads!
+An unbelievable hack for your cost-cap campaigns
Bhuvi Gupta
May 31, 2023
Estimated read time: 3 min, 37 sec
In this week’s letter 📨:
🚀 5 features to radically boost your dynamic ads
✅ High CPCs and CPMs? Check these 3 things NOW
🛠️ Cost cap ads not spending? Here’s what to do
👣 #FeaturedAd - Fulton Insoles
💪 #BrandedCatalog Spotlight - Hyugalife
🆕 New @Socioh
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Boost Your Dynamic Ads With These 5 Features That You Didn’t Know Existed!
We love to talk about dynamic ads and how cost-effective and scalable they are for advertisers on Meta.
And you already know that with Socioh’s Branded Catalogs, you can customize your catalog ads — add any design, message, or automation that is important to get your shoppers to convert.
But that’s not all.
We have lots of lesser-known features that can radically improve the performance of your dynamic ads.
Want to know which of these make it to our top 5?
Check them out here.
P.S. Tell us which of these is your favorite and get featured in our next newsletter.
High CPCs and CPMs on Meta? Do This NOW
Are you seeing consistently higher CPCs and CPMs on Meta?
And nothing seems to be helping — better offers, heavier discounts, or landing pages?
Can’t figure out why?
If it’s not seasonality or higher auction costs, here are 3 checks to perform for your Meta ad account:
What’s causing high CPMs and CPCs on Meta ads?
Someone in our closed DTC marketing community asked the question. Quoting it in the next reply 🧵
— Ruslan Galba | Scaling DTC brands (@iamgalba)
May 28, 2023
Thank you, Ruslan!
#ICYMI Last week, we talked about the top 9 campaigns that are working on Meta now. Don’t miss them - and let us know if you need help with a campaign structure that works for YOUR store.
Have Your Cost-Cap Ads Stopped Spending? Here’s How To Fix Them
Facing an issue with your cost-cap campaigns on Meta?
A lot of our users are reporting that their cost-cap ad sets have stopped working since the BIG Meta bug in the last week of April.
If you’re facing a similar issue, here’s how you can fix your ads AND get lower CPO (cost per optimization):
Seen a consistent trend as of late of ad sets suddenly stopping their spend on cost caps.
When they are relaunched on highest volume, they are hyper efficient and drive CPOs under the previous cost cap bid.
Meta isn’t always perfect. twitter.com/i/web/status/1…
— Nate Lorenzen (@anatelorenzen)
May 29, 2023
Looks like duplicating your cost-cap ad sets and setting a lower cost-cap shocks Meta’s auction!
Unbelievable, isn’t it?
#FeaturedAd - Fulton Insoles
Brand: Fulton Insoles
Category: Shoe Accessories
Format: Video (Story)
WHY IT WORKS:
This hook just doesn’t get old!
You’d think a thumbnail with a large trash can would put people off — instead, you have an ad format that keeps on giving! 🤯
It turns out FOMO is one of the best motivators out there (who’d have thought! 😜) and we can’t help but look at ads that promise better alternatives.
Once it has your attention, the ad then goes on to explain why their insoles are so great, but really, all the work is done by that thumbnail and hook even before the video starts to play!
Want more ideas? See this ad and 1000s of others in Socioh’s ads library.
#BrandedCatalog Spotlight - Hyugalife
Brand: Hyugalife
Category: Nutrition & Supplements
Template type: Background-removed images with cut-price & metadata mapped
WHY IT WORKS:
A very clean yet informative template that works for a multi-brand online retail store for nutrition supplements.
The nutrition market is very competitive — prices are mapped for all products, with cut-price highlighted only on those products that have discounts.
USPs are added for every product using Socioh’s custom metadata mapping, allowing shoppers to compare benefits at one glance.
Map important product information onto your dynamic ads using Socioh’s automation. Learn more about Branded Catalogs here.
🛎 What’s New @Socioh
Noticed any changes to your catalogs tab?
Get more done quicker with our all-new catalog UI. See all your catalogs and templates on one screen and click on any template to get started. No extra clicks, no surprises!
Want to request a feature? Reply to this email describing a problem you’d like us to solve and we’ll check feasibility and add it to our pipeline.
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This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.
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