7-day click or 1-day click? 🤔

Estimated read time: 3 min, 32 sec

In this week’s letter 📨:

• 🤔 What should you choose - 7DC or 1DC?

• ​​​​📢 ASC Update: Define your engaged audiences

• ❓ Should you display sold-out items on your website?

• ​​​​☔ #FeaturedAd - Vessi

• 🏉 #BrandedCatalog Spotlight - Rugbystuff

• 🆕 New Ads @Socioh

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Which Optimization Setting Should You Choose? 

We get a lot of questions on this.

What optimization setting should you use for your Meta ads? 

1-day click (1DC) or 7-day click (7DC)? 

Excluding the 1-day view optimization from Meta’s ad campaigns works for almost all brands

But the choice between 1DC and 7DC is more account-dependent.

Here’s a simple method you can borrow to calculate the correct optimization setting for your campaigns. Thanks @DaveRekuc!

NOTE: According to Dave, this method works for all bid types, including cost and bid cap campaigns on Meta, in addition to ‘Lowest Cost’ (automatic bids). This is because it’s not affected by the bidding method but by Campaign Type (Sales), Optimization Event (Purchase), and Attribution Setting (7DC).

P.S.: This is for the optimization setting, you can look at the attribution window (clicks or views) at any time.

Just Launched: Define Your Engaged Customers In Your Meta Adv+ Campaigns 

Huge ASC update!

Now you can define your "engaged customers" in addition to your existing customers. 

How? 

The same way as you define your existing customers — head to custom audiences in your ad account settings, and select!

Want to check out the interface? 

Barry’s got you covered: 

#ICYMI: Not using Advantage+ campaigns in your account? It may be time! Learn why more brands are moving to broad campaigns.

TIP: Though we wrote this last year, most of the learnings for Adv+ Shopping Campaigns still hold. Learn how to set up Meta’s ASC campaigns in your account.

Wait! Don’t Remove Sold-Out Products From Your Website

Have sold-out products on your website? 

Unlike with your ads, it may actually make sense to let them show on your website. 

We’re not making this up. 

Apparently, displaying some sold-out products on your website can increase quality perception and sales by 31.1%.

See an example of how this looks by @SaraLevinger here:

Basically, sold-out products act like social proof, and add urgency to your website, encouraging shoppers to buy. 

TIP: While you don’t want to spend ad $$ on sold-out products because these can result in wasted clicks, a good way to use the same consumer psychology is mapping inventory, advertising “Back in Stock” collections, and incorporating social proof (reviews, ratings, etc.) in your ads. Learn more.

Thank you, Sara, for digging this up! 

#FeaturedAd - Vessi

Brand: Vessi
Category: Footwear
Format: Static Image (Story)

WHY IT WORKS:

Don’t just tell them, show them!

This ad by Vessi takes that advice to heart and how.

The ad catches shoppers’ eyes using a full-length product photo of their gloves worn under running water. And just as you wonder what you’re looking at, there’s a review heading in bold to contextualize it - “OMG Waterproof”.

The complete review then lists other USPs — not only are the gloves waterproof, but also warm, slim-knit, and touch-compatible. But you don’t have to take their word for it — as the caption tells you, there are many more such reviews on their website. 

If, like us, you’re sick of gloves that get wet in the snow (or just want to buy a pair that works hard), this ad will surely make you click.

What we think: Though Vessi’s hero products are waterproof shoes, the ad showcases Vessi’s high-quality accessories. This helps bring different personas of shoppers to their website, who then explore (and buy!) their competitively-priced shoes.

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Rugbystuff

Brand: Rugbystuff
Category: Sports Apparel
Template type: Background-removed template with dynamic logos

DESIGN HIGHLIGHTS:

• The template uses product images against an attractive, sporty background to showcase the brand’s newest collection.

• The team and sponsor logos are mapped onto the template to highlight authenticity and make it easy for fans to pick the right gear.

• The minimalist design with logo works for the brand’s clientele of sports enthusiasts.

Automatically add backgrounds in your Meta dynamic ads with Socioh’s Branded Catalogs.

New Ads @Socioh

New ads this week — Plant People, Gigantic, Miracle Brand, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

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