9 Meta campaigns that actually work in 2023 📢
100s of eCommerce brands and ad agencies have spoken
Estimated read time: 3 min, 41 sec
In this week’s letter 📨:
✅ These 9 Meta campaigns are all you need in 2023
👍 How to make your shoppers stop browsing & start converting
🚀 The quickest way to improve your CRO
🛏️ #FeaturedAd - Italic
🚪#BrandedCatalog Spotlight - Dooroom
🆕 New @Socioh
Wondering Which Ads To Run On Meta Now? We’ll Make It Simple
Need help deciding which campaigns you should run?
With Meta’s ad landscape changing so rapidly, it’s hard to keep track of what’s working at any given moment.
At Socioh, we work with 100s of eCommerce brands and ad agencies.
Based on our learnings from this consolidated data, we’ve put together our list of the top 9 campaigns for Summer 2023.
And YES, they work.
P.S. We understand that no two stores are the same. Need to tweak your existing campaigns? Drop us a message from within your Socioh dashboard and we’ll help you come up with a structure that works for you.
Dynamic Ads Not Converting? Here’s How To Make Shoppers Stop and Shop From You
Are your dynamic ads on Meta not converting?
Whether or not we like it, the days of high-converting plain dynamic ads on Meta are over since Apple’s ATT changes.
But that doesn’t mean you need to give up on these ads altogether.
Data-driven and scalable, these ads are still some of the most cost-effective solutions for advertisers.
All you need, however, is to make them stand out — at scale.
Want To Improve Your CRO? Here’s The Quickest Way To Win
Want to know the quickest way to improve your Conversion Rate Optimization?
Go to Amazon.
YES, that’s right.
Not only is Amazon an amazing way to find keywords to use in your ads captions, but it is also a great resource to help you get more sales from your website traffic.
Check out this tweet by @CarlWeische:
Quick CRO Wins
Go to Amazon and find your product.
Now Look at the FAQ's & Mimic the most common FAQ's at the bottom of your product page
Then come back to me and tell me how much your conversion rate boosted http
— Carl Weische | CRO for 8-Fig D2C Brands (@CarlWeische)
Apr 8, 2023
Yes, we’re wondering why we didn’t think of it earlier too!
#FeaturedAd - Italic
Category: Luxury Retail
Format: Single Image (Story)
WHY IT WORKS:
It is impossible to miss this ad by Italic.
After all, everyone loves a good bargain.
By using a well-recognized brand name and offering the same experience at a fraction of the price, the ad positions the brand as an accessible, yet luxury brand.
(After all, a tenth of Four Seasons is still not department store cheap.)
And the minimalist aesthetic of the ad reinforces this positioning. The ad appeals to both, luxury buyers looking for deals, and also aspirational, higher-income consumers.
Now here’s a brand that understands its audience for online retail.
Want more ideas? See this ad and 1000s of others in Socioh’s ads library.
#BrandedCatalog Spotlight - Dooroom
Category: Furniture and furnishings
Template type: Lifestyle with price and name mapped
WHY IT WORKS:
A minimalist template that showcases the brand’s beautiful product photos to great effect.
The template maps the product’s price clearly, allowing the advertiser to target only intended audiences.
Product information is added to convey important information (such as size and finish) and the store’s logo helps improve brand recall.
Map important product information onto your dynamic ads using Socioh’s automations. Learn more about Branded Catalogs here.
🛎 What’s New @Socioh
Have you noticed we’ve been busy? Here’s a quick roundup of our new features and updates:
Get ready to boost your conversion rates with auto-applied discount codes! That’s right. Add your code at the time of creating your catalog, and it will be automatically applied to your shoppers’ carts when they check out. No more forgetting the code, typos, and resulting dropoffs! 🙌
Want to request a feature? Reply to this email describing a problem you’d like us to solve and we’ll check feasibility and add it to our pipeline.
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