The Wise Ad — Socioh's weekly newsletter for the DTC advertiser
Posts
❌ 99% of brands are doing it wrong.

❌ 99% of brands are doing it wrong.

Here’s how to use scarcity to crush Q4

Bhuvi Gupta
September 04, 2024

Estimated read time: 3 min, 37 sec

In this week’s letter 📨:

🔨 Crush your Q4 goals with scarcity
✅ 3 ways to lower your CAC on Meta
💸 Not advertising to existing customers?
👗 #BrandedCatalog Spotlight - M.M. LaFleur
💎 #FeaturedAd - Kendra Scott
🆕 New Ads @Socioh

If a friend forwarded this to you, subscribe so you don’t miss anything! And don’t forget to follow us on Twitter.

Are You Using This Powerful Psychological Trigger Right?

You’ve heard about FOMO and how it’s a powerful tool in the hands of advertisers.

But have you unlocked its full potential for your brand?

Here are some great tips by Fraser Cotrell on how you can use scarcity to sell more:

Scarcity is one of the most POWERFUL psychological triggers you can use in your ad creative
But 99% of brands don't know how to actually do it properly
Here's how:
— Fraser Cottrell | Ad Creative For Meta & TikTok (@sourfraser)
5:07 PM • Sep 1, 2024

Thanks, Fraser!

We love the potential for success here.

From mapping inventory to promos with an end date(s), or focusing on exclusivity — the possibilities to craft a message that works for your brand are endless.

P.S. Want to use scarcity in your catalog ads? Check out how you can use Socioh’s Branded Catalogs to create FOMO!

CAC Too High? Here Are Three Things You Can Fix Now

Struggling with high CAC (customer acquisition cost)?

It’s not all Meta’s fault.

Here are 3 things you can fix now:

"Our CAC is high" doesn't mean Meta is broken or it's the algorithm's fault.
Your CAC can be high for many reasons, and 90% of them are in your control.
According to @mrsharma, there are 3 places you can focus on if your CAC is high.
1. The angle
If you’re selling rice cakes… x.com/i/web/status/1…
— Cody Wittick (@Cody_Wittick)
4:17 PM • Sep 3, 2024

Thank you for these great tips, @MrSharma!

We love the attention to new customers — whether through landing pages and offers crafted for them, or through email flows for those on the fence.

TIP: Did you know that a consolidated catalog with learnings can also help you lower your CAC and scale profitably? Learn why Meta recommends running a single catalog, and how to optimize the creative in your DPAs — without losing learnings.

STOP Leaving Cash On The Table

Not running any ads for existing customers on Meta?

Contrary to popular opinion, you may be leaving money on the table.

This is true especially if you’re a brand with multiple SKUs perfect for impulse buying (think visually-motivated purchases like apparel and accessories).

Don’t believe it?

See Mathias Schroder’s results for yourself:

Are you leaving easy PROFITS on the table?
We don't talk enough about running ads to existing customers.
It's a goldmine for brands with many SKUs or a suitable product for impulse buying. Clothing is probably the prime case for this.
Check out this example from our Swedish ad… x.com/i/web/status/1…
— Mathias Schrøder (@MattiSchroder)
3:09 PM • Sep 3, 2024

NOTE: Combine this with email, and experiment with seasonal vs evergreen ads to find the sweet spot for your brand.

#BrandedCatalog Spotlight - M.M.LaFleur

Brand: M.M.LaFleur
Category: Apparel
Template type: Social Proof (“Featured In”)

DESIGN HIGHLIGHTS:

The minimalist design highlights the brand’s stunning studio shots to focus on the classic silhouettes.
Logos of prominent media publications their brand has been ‘featured in’ are used to add social proof.
The store’s logo is added on the top left corner for improved brand recall.

Add social proof to your dynamic ads using Socioh’s Branded Catalogs. Learn how to optimize your dynamic ads using reviews — and more.

#FeaturedAd - Kendra Scott

Brand: Kendra Scott
Category: Jewelry
Format: Static Image (Story)

WHY IT WORKS:

Collaborating with a big brand for your store?

Keep your ad minimal to focus on what’s really important.

Like this ad by jewelry brand Kendra Scott.

After all, nothing can be a bigger endorsement of your quality and manufacturing practices than being able to place Disney’s logo next to your own.

And a good, clear product shot that shows your shoppers what to expect if they click on the ad.

Turns out that when the brand you’re collaborating with is Disney big, you don’t need to try hard at all.

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

New Ads @Socioh

New ads this week — Tillys, Casper, Balmain, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

Socioh is the industry leader in Dynamic Ad creatives for Meta.
Our design and automation tools are used by leading ad agencies & eCommerce brands to create highly targeted catalog ads that encourage conversion. Sign up for a no-obligation demo.

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

This newsletter is curated by Socioh.

Don’t want to receive this email? Just unsubscribe using the link in the footer and you won’t hear from us again.

Reply

or to participate.