🤔 ABO or CBO?

+ 30 days to 40% lower CPAs.

Estimated read time: 3 min, 49 sec

In this week’s letter 📨:

  • 👉 Is testing creatives your biggest cost center?

  • ​​​​😱 40% lower CPAs in just 30 days

  • Create a landing page in 10 mins using ChatGPT

  • ​​​​🍋 #FeaturedAd - Supernatural Being

  • 👕 #BrandedCatalog Spotlight - perfectwhitetee

  • 🆕 New Ads @Socioh

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Testing Creatives? Should You Pick ABO Or CBO Settings On Meta?

Wondering what’s the best structure for testing ad creatives in your Meta ad account? 

Should you pick ABO or CBO campaigns to decide which creative to scale? 

Here’s a good approach by @cmikulin that we’re using for testing ads right now: 

DON’T MISS: Andrew J Faris takes CBO testing a step further by launching new creatives as new ad sets in existing CBO bid-capped campaigns.
Yes, you can use the same strategy with cost-capped/minimum ROAS campaigns.

Learn more about why testing is your biggest cost center (and how to get around this problem) in his video here: 

A Step-By-Step Playbook For Reducing Your CPAs In Just 30 Days

Is your CPA (customer acquisition cost) too high?

A high CPA can indicate all kinds of problems for your brand— from issues with product-market fit to ad creatives that don’t resonate.

And that’s not all. 

If not corrected in time, it can be the deciding factor in how much runway you have with your business. 

Here’s a 6-step guide to tackling high CPAs and coming out the other side with a winning marketing strategy that works for you

Thank you, Gold Tetsola!

👉 What if you could combine the benefits of both points 4 and 5 (Creative and CRO) in your dynamic ads? Add occasion-specific backgrounds, use lifestyle images to convey emotion, and map important details like product name, price, reviews, USPs, swatches, etc. in your catalog ads. Learn more.

Testing New Landing Pages? Save Time And Money With This Workflow.

Landing pages can make all the difference to your conversion rates. 

You may want to test landing pages for different offers, collections, your bestsellers, or use them to target different audience segments. 

But this can take time and other resources. 

What if we told you there’s an easier way to get this done using ChatGPT? 

Here, hear it from @archittbatlaw:

P.S. A tip shared in the comments says that using Gemini or Claude can help you write better copy, faster. We’re excited to give them a test!

Brand: Supernatural Being
Category: Home Goods
Format: Static Image (Feed)


Maybe we’ve been looking for sustainable cleaning products. 

Or maybe it was the unusual garden-of-Eden-inspired visual with the 25% discount sticker that caught our attention.

Whatever it was, this static ad by Supernatural Being stood out for us.

But the visual wasn’t the only catchy thing here! 

The copy in the ad felt just right and made us take the next action, all the way to that click on the ad and to their website.

Let’s take a look:

  • The review in the caption on top kept us wanting to know more (after all, we had to know — how can a cleaning kit “blow you away”?

  • The 25% off copy in the headline reinforced the sticker on the visual and encouraged us to click through to the website. 

  • Finally, the description — ethically sourced natural ingredients made us want to find out more. 

Just goes to show how an ad that knows how to get its target audience’s attention and use copy well doesn’t need a lot of bells and whistles.

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - perfectwhitetee

Brand: perfectwhitetee
Category: Apparel
Template type: 2-image (lifestyle) template with logo


  • The template uses the brand’s lifestyle images to showcase their apparel’s great fits and fun vibe.

  • 2 vertical images are used next to each other to remove the problem of white bars (on either side of vertical images) from their catalogs and showcase different angles.

  • The store’s logo is added to its minimalist template to improve brand recall.

Use lifestyle images in your catalog ads. Learn more about using additional images with Socioh’s Branded Catalogs here.

New Ads @Socioh

New ads this week — Back to the Roots, Bearaby, Sienna Naturals, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

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