Estimated read time: 3 min, 41 sec

In this week’s letter 📨:

• 🚨 Check now: Shopify bug affecting checkouts?

• 🤯 You NEED this tool for BFCM. Really.

• ​​🏆 Want a winning ad? Test this SIMPLE format now

• ​​​​​​​👶 #FeaturedAd - Lalo

• 🎒 #BrandedCatalog Spotlight - Donbolso

• 🆕 New ads @Socioh

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ALERT: This Shopify Bug May Be Affecting Your Checkouts

Seen fewer checkouts over the last few days?

Quite a few merchants are reporting a bug on Shopify’s One-Page checkout on mobile:

It looks like the bug is affecting only mobile checkouts — desktop checkouts are going through fine.

While we’re hoping that the Shopify team is resolving this issue at the earliest, here are a couple of things you can do:

• Add a banner informing your shoppers (on mobile) about the bug. You can also add a quick way for them to get in touch with your chat support.

• Send emails to your cart abandoners/initiate checkouts to encourage them to purchase — feel free to add an incentive to purchase to get even more sales!

Have you faced this issue? Tag us @getsocioh to let us and other merchants know!

This Tool Will Change Your Life This BFCM

Did you know you could add BFCM offers to your live catalog ads?

And what’s more — you can do this temporarily, for the duration of your sale only, and without losing learnings!

If you don’t already know about Socioh’s Smart Switch tool, prepare to have your mind blown. 🤯

Not only can you change the message on your dynamic ad to reflect any current offer, but you can also schedule these updates to go live on a specific date and time.

WHAT?

Really.

And that’s not all. In addition to scheduling your promos, you can use this amazing feature to A/B test your design, rotate through a series of designs to prevent creative fatigue, and more.

Learn more here.

Want Ideas? Test This Winning Ad Format In Your Store

Sound + Overlays.

Haven’t tested this format yet?

Do it NOW.

They are super quick and easy to make — you can test multiple messages and all it’ll cost you is a few hours.

Don’t believe it? You don’t have to take our word.

Hear it from Alex Cooper:

Love all the iterations in this thread?

We do — they feel so relatable!

P.S. Want another format that looks real and relatable?

Check out these walk-and-talk videos:

Thanks @social_savannah!

#FeaturedAd - Lalo

Brand: Lalo
Category: Home Accessories
Format: Single Image (Story)

WHY IT WORKS:

This ad by Lalo is deceptively simple but effective.

Let’s do a quick breakdown to understand how it communicates value.

The format is simple. The ad uses a soothing visual with a lifestyle image of its baby chair with a customer review.

The simplicity stresses believability.

But here’s another thing the ad does — it picks a review where the dad has mentioned not only his name but also his baby’s. Now if you were a doting parent, wouldn’t this copy elicit an almost emotional reaction from you? Now that’s using psychology to sell!

Plus, the ad caption stresses just this — the “high chair has over 100K happy customers”, and then lists its key USPs.

Lesson: When you have a winning product, showcase it!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Donbolso

Brand: Donbolso
Category: Fashion Accessories
Template type: 2-image with background removal and USPs

WHY IT WORKS:

• The template uses an attractive 2-image layout that uses a background-removed product image with a lifestyle image.

• The lifestyle image focuses on the product in use, while the product image with USPs draws attention to its quality and design.

• The brand’s logo is added to the template to improve brand recall.

Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.

What’s New @Socioh

New ads this week — Outer, Boy Smells, Fellow, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

Why am I getting this newsletter?

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This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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