🚨 ALERT: This bug on Shopify may be affecting your sales. Check now.
+ A tool that’ll change your life this BFCM.
Estimated read time: 3 min, 41 sec
In this week’s letter 📨:
🚨 Check now: Shopify bug affecting checkouts?
🤯 You NEED this tool for BFCM. Really.
🏆 Want a winning ad? Test this SIMPLE format now
👶 #FeaturedAd - Lalo
🎒 #BrandedCatalog Spotlight - Donbolso
🆕 New ads @Socioh
ALERT: This Shopify Bug May Be Affecting Your Checkouts
Seen fewer checkouts over the last few days?
Quite a few merchants are reporting a bug on Shopify’s One-Page checkout on mobile:
I had a feeling that Shopify One Page Checkout is too good to be true and it looks like the feeling was right.
Their bug is killing merchants around the world. So if you are experiencing problems with your store, check if you can checkout on mobile through a credit card, not… twitter.com/i/web/status/1…
— Ilja Olijevskis (@iljao)
Oct 17, 2023
It looks like the bug is affecting only mobile checkouts — desktop checkouts are going through fine.
While we’re hoping that the Shopify team is resolving this issue at the earliest, here are a couple of things you can do:
Add a banner informing your shoppers (on mobile) about the bug. You can also add a quick way for them to get in touch with your chat support.
Send emails to your cart abandoners/initiate checkouts to encourage them to purchase — feel free to add an incentive to purchase to get even more sales!
Have you faced this issue? Tag us @getsocioh to let us and other merchants know!
This Tool Will Change Your Life This BFCM
Did you know you could add BFCM offers to your live catalog ads?
And what’s more — you can do this temporarily, for the duration of your sale only, and without losing learnings!
If you don’t already know about Socioh’s Smart Switch tool, prepare to have your mind blown. 🤯
Not only can you change the message on your dynamic ad to reflect any current offer, but you can also schedule these updates to go live on a specific date and time.
And that’s not all. In addition to scheduling your promos, you can use this amazing feature to A/B test your design, rotate through a series of designs to prevent creative fatigue, and more.
Learn more here.
Want Ideas? Test This Winning Ad Format In Your Store
Sound + Overlays.
Haven’t tested this format yet?
Do it NOW.
They are super quick and easy to make — you can test multiple messages and all it’ll cost you is a few hours.
Don’t believe it? You don’t have to take our word.
Hear it from Alex Cooper:
Let me show you the quickest and easiest way to put together your next winning ad.
Soundtrack + overlays.
This format has been crushing for us lately.
No tricks, no frills. Just a straight forward direct response script.
You can literally have one of these made from idea to… twitter.com/i/web/status/1…
— Alex Cooper (@alexgoughcooper)
Oct 3, 2023
Love all the iterations in this thread?
We do — they feel so relatable!
P.S. Want another format that looks real and relatable?
Check out these walk-and-talk videos:
Here's a top-performing ad style you need to be testing:
I call it the "Talk 🗣️ and Walk🚶"
Why does it work so well?
- Looks organic to TikTok/IG stories, doesn't feel like an ad
- Starts with a cliffhanger
- Relatable to a large audience
— Social Savannah (@social_savannah)
Oct 17, 2023
#FeaturedAd - Lalo
Category: Home Accessories
Format: Single Image (Story)
WHY IT WORKS:
This ad by Lalo is deceptively simple but effective.
Let’s do a quick breakdown to understand how it communicates value.
The format is simple. The ad uses a soothing visual with a lifestyle image of its baby chair with a customer review.
The simplicity stresses believability.
But here’s another thing the ad does — it picks a review where the dad has mentioned not only his name but also his baby’s. Now if you were a doting parent, wouldn’t this copy elicit an almost emotional reaction from you? Now that’s using psychology to sell!
Plus, the ad caption stresses just this — the “high chair has over 100K happy customers”, and then lists its key USPs.
Lesson: When you have a winning product, showcase it!
Want more ideas? See this ad and 1000s of others in Socioh’s ad library.
#BrandedCatalog Spotlight - Donbolso
Category: Fashion Accessories
Template type: 2-image with background removal and USPs
WHY IT WORKS:
The template uses an attractive 2-image layout that uses a background-removed product image with a lifestyle image.
The lifestyle image focuses on the product in use, while the product image with USPs draws attention to its quality and design.
The brand’s logo is added to the template to improve brand recall.
Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.
What’s New @Socioh
New ads this week — Outer, Boy Smells, Fellow, and more. Find these ads and tons of inspiration in Socioh’s ad library.
P.S. We update our library with new ads every week
Why am I getting this newsletter?
The world of advertising is evolving fast, and keeping up with it all can be exhausting.
This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.
This newsletter is curated by Socioh.
Don’t want to receive this email? Just unsubscribe using the link in the footer and you won’t hear from us again.
Join our FB group for pro tips & insights about Facebook advertising.