Estimated read time: 3 min, 17 sec

In this week’s letter 📨:

• ✅ Use cost caps to scale even after BFCM on Meta

• 📧 Email tips to retain your BFCM shoppers

• ​​🛍️ Track this metric to improve your conversion rate

• ​​​​👓 #FeaturedAd - Pair Eyewear 

• 🧑‍⚕️ #BrandedCatalog Spotlight - My Medic

• 🆕 New ads @Socioh

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Missed us? We sure hope so! This BFCM has been crazy. We’re back until the holiday week, so reply to this email if you want us to write about something specific. 

Want To Scale With Meta Ads Even After BFCM? Start Testing Cost Caps

BFCM is over.

But that doesn’t mean that you should cut back your ad budgets.

Instead, this is the perfect time to test cost caps in your account. 

Want to know how you can keep scaling with them?

This thread by @Badalpandey_ walks you through setting up cost caps in your ad account with examples that make it easy to follow.

Key points: 

• Combine cost caps campaigns with lowest-cost/business-as-usual campaigns.

• Test cost cap campaigns once your funnel is optimized.

• While you can use cost cap CBO campaigns to test creatives at budget, begin with proven creatives/offers. 

• Try different bids to test which cost cap amount works for you.

Want more information on how to determine your cost cap bid? Read our blog here.

Retain Your Holiday Shoppers With These Email Marketing Tips

Acquired new customers during your BFCM sales?

Great! The challenge begins now. 

How do you retain them and turn them into loyal customers?

Here are 14 quick tips from @ecomchasedimond:

P.S.: Point 13 is very underrated but highly effective for all marketing content. 

⏰ REMINDER: If you use Kalviyo, don’t forget to downgrade your subscription plan post-BFCM.

Want To Improve Your Conversion Rate? You Need To Track This Metric.

Average page scroll depth.

Already know the importance of this metric for your DTC business?

Great, you’re on the right track.

But if you don’t, @C_Shelefontiuk explains why you need to track page scroll depth and how to use it to increase your revenue.

Have you run successful CRO tests using this metric? Tell us how!

#FeaturedAd - Pair Eyewear

Brand: Pair Eyewear
Category: Clothing and Accessories
Format: Video (Story)

WHY IT WORKS:

Most of us wouldn’t associate glasses with the holiday season.

But this ad by Pair Eyewear shows how the right product showcase and some clever design can go a long way.

The ten-second video showcasing seven “holiday frames” against a Christmassy background and music (the super cute pun doesn’t hurt either!) is hard to skip.

Plus, the holiday discount is an added incentive to click through to the website and take a look!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - My Medic

Brand: My Medic
Category: Healthcare
Template type: Holiday discounts

WHY IT WORKS:

• The holiday theme draws attention and fits in with the holiday season.

• Clear cut-price and sale messaging highlights the great deals.

Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.

New Ads @Socioh

New ads this week — Holden Rings, EBY, MATE the label, and more.  Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

Why am I getting this newsletter?

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This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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