Book your summer vacation 2023 🏖️
8 ways you can get Meta’s Adv+ catalogs to do the heavy lifting while you holiday
Estimated read time: 3 min, 16 sec
In this week’s letter 📨:
⬆️ Increase your sales from Meta Adv+ catalog ads in 2023
💡 Need ad ideas? Don’t copy other brands
✅ 3 steps to getting started with Facebook ads
👶 #FeaturedAd - Posh Peanut
👕 #BrandedCatalog Spotlight - Yevu Clothing
Turbocharge Your Meta Adv+ Catalog Ads For A Sweet, Sweet Summer.
Remember when dynamic ads on Meta could get you 10X ROAS and all you needed was a plain catalog feed?
Now, in the post-iOS14 world, a plain product feed simply cannot compete.
But that’s no reason to stop running dynamic ads. Rebranded as Meta Advantage+ catalog ads, these ads are still some of the most profitable ads you can run — whether you’re using them for retargeting or prospecting.
And the best part is that unlike single image or video ads that have a shorter lifecycle, catalog ads’ learnings effectively make them timeless.
But you do have to update and test your creatives. (Yes, even for dynamic catalog ads.)
Here are 8 ways in which you can customize your Meta Adv+ catalog ads to bring you mad returns.
All without the work of having to change creatives manually.
+ No more losing catalog-level learnings!
So pack your suitcase. You can finally take that beach holiday you’ve been dreaming about.
Looking For Ad Ideas? Don’t Look At What Other Brands Are Doing.
Looking for new ad ideas?
While competitors are a great reference point for new ad ideas, it’s important to find out where your customers spend the most time-consuming content.
One of the best ways to do this is to study their favorite content creators.
Because your goal is not to make ads, it’s to make content that speaks to your customers.
Thanks @binghott for this useful insight:
Stop stealing ad concepts from other brands.
Start studying popular content creators.
— Barry Hott ☄️ (@binghott)
Apr 18, 2023
P.S. Want to know how to come up with ad copy that speaks to your customers? We’ve got you covered.
Launching A New Ad Account on Meta? Here’s What Not To Do.
Just getting started with Facebook ads?
Skip the highly segmented audiences or complicated bid strategies.
There’s going to be time for that once you start getting sales. Here’s what to focus on instead. Thanks @codyplof!
If you're launching a new Facebook ad account, you probably shouldn't be running cost caps or testing a bunch of audiences. In fact, your Facebook setup should be as simple as having 1-2 campaigns and 1-2 ad sets, nothing more. So what should you focus on?
— Cody Plofker (@codyplof)
Apr 19, 2023
P.S. Want to start building out your email strategy?
#FeaturedAd - Posh Peanut
Brand: Posh PeanutCategory: Kids ApparelFormat: Single Image (Feed)
WHY IT WORKS:
It’s a great offer.
The ad creative tells your shoppers exactly what they need to know.
If you’re extending your sale and have a great offer, all you need is a product picture (even half will do!) and clear text that announces the offer.
No need for heavily designed creatives — why bother when all your customers want to do is get to their shopping carts?
Want more ideas? See this ad and 1000s of others in Socioh’s ads library.
#BrandedCatalog Spotlight - Yevu Clothing
Brand: Yevu ClothingCategory: ApparelTemplate type: Background removed with logo and dynamic price
WHY IT WORKS:
The catalog used the brand’s stunning prints to great effect, in keeping with their brand identity.
The plain white background was replaced with a print, creating an eye-catching juxtaposition of print on print that easily stood out in the customers’ feed.
Finally, the brand added a block to convey key information — the brand’s logo and the product price — in a visually attractive manner.
Highlight important product information in your dynamic catalog ads with Socioh’s Branded Catalogs. Learn more here.
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