Estimated read time: 3 min, 57 sec
In what is probably one of its biggest feature drops, Shopify announced a whole host of features for Summer 22.
We’ve talked about Shopify Audiences in some detail already.
Let’s look at the other features that have just been launched:
Read more here.
We’ve discussed why your LAL audiences aren’t working post iOS14.
To recap, if you’re using your email marketing tool to create lookalikes on Meta, YOU’VE GOT A PROBLEM.
This is because most email marketing tools like Klaviyo do not send your customers’ value when syncing past buyers with Facebook.
And no, even CLTV-based customer lists do not adequately reflect the true value of each customer to your brand.
So how do you make sure your lookalikes aren’t targeting the wrong audiences?
Deep dive into RFM-based lookalikes with our CEO and founder, @Karanjassar, as he shows why Recency and Frequency (repeat purchases), in addition to Monetary value are valuable indicators for brand affinity — and why your customers’ list needs to account for them STAT.
How do you get more revenue from the existing traffic on your website?
The short answer is CRO or Conversion Rate Optimization.
Very simply, it means getting more conversions from potential customers who visit your website and landing pages.
After all, a shopper who is already interested enough to click through to your website should be easy to convert. So how do you ensure you don’t lose your customers?
This thread by @CarlWeische tells you everything you need to know:
This CRO-Framework generates over $7,091,692 in sales for clients
The Strategies we use and how you can apply them to your Store
-- 11 actionable Steps--
— Carl Weische | CRO (@CarlWeische)
Apr 15, 2022
#ICYMI: Looking to improve your AOV (average order value)? Your cart drawer and a thank you page are great for upsells.
Planning creatives for your next campaign? Find yourself out of ideas?
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Category: Health & Wellness
Caption: Introducing PDS-08™: a 9-strain probiotic + prebiotic developed for kids to deliver benefits in gastrointestinal health, gut barrier integrity, gut immune function, dermatological health, and respiratory health.
Headline: Made for Kids. Made by Science.
WHY IT WORKS:
The video keeps it simple. It addresses a fear — “parenting isn’t an exact science” to provide a novel gut-health solution for kids. Targeted at the parent who is always looking to improve their child’s health, the video clearly identifies its audience — the label reading, ingredient-checking parent who wants better health for their child.
The video focuses on the product. The only visual used shows off their clean and functional packaging (used to deliver exact pre-and-probiotic doses for every day of the week). The green product on green background allow the ad to bring all focus on the white text which does just one thing - speak to the decision maker.
And the ad caption and heading stress the key message — probiotics is an exact science, one that the brand knows well.
Brand: Stoned Hilda
Template type: Gradient with text
WHY IT WORKS:
Branded Catalogs help design and automate your product feed. Learn more here.
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