👀 A CRAZY easy way to spy on your competitors' Google Ads.
Most marketers don't know this.
Estimated read time: 3 min, 24 sec
In this week’s letter 📨:
👀 Sneak a peek at your competitors’ Google ads
🛑 Don’t risk wholesale until you read this
🎁 Make the most of your holiday shoppers!
🛏️ #FeaturedAd - Bearaby
🍳 #BrandedCatalog Spotlight - Hexclad
Need More Clicks On Your Google Ads? Check What Your Competitors Are Doing
Running Google Ads but out of ideas?
Are ad clicks becoming more expensive?
Here’s a completely LEGAL way to spy on your competitors’ ads to see what's working:
The insanely simple, zero-cost way to spy on your competitors' Google Ads:
(99% of marketers don't know about this)
— Jackson Blackledge | The Google Ads Aussie 🦘 (@blvckledge)
Nov 8, 2022
Thank you @blvckledge, we’re certainly bookmarking this one!
👉 Want to do the same on Facebook? Go to your competitors’ Facebook pages, then to the “Page Transparency” section on the left panel, and then check out their “Ad Library”. You can see all live ads, or search by country.
P.S. Want a searchable database with thousands of ads from top DTC brands? Check out Socioh’s Ads Library. It’s completely FREE!
You’re welcome! 😉
What You Need To Know About Scaling With Wholesale Retail
A lot of DTC brands are now branching out into retail.
But not everyone can run brick & mortar stores of their own.
So what are your options? Amazon? Other vendors?
And how do you crack wholesale?
Check it out on substack.
Next week, I will list ever tech tool and vendor we use and rank them.
— Sean Frank (@SeanEcom)
Nov 6, 2022
P.S. Don't want to subscribe? Click on "Let me read it first" to access the content!
Here are some of his best tips:
Get to at least 1M in DTC sales before you start wholesale — retailers need to see the numbers before they agree to stock you.
Don’t start with major retailers until you hit 10M in sales — if they’re over 10% of your business, they’ll know they’re powerful and bully you!
Start with an outside rep, get to 1M in wholesale sales, and hire internally.
Protect amazon - no one but you should sell your products on Amazon.
Check it out here.
Are You Making The Most Of Your Gift Shoppers?
The holiday season is here.
And a lot of people shopping now are buying gifts.
How do you make the most of this audience and keep them coming back?
Here’s a simple post-purchase survey idea by @JeremiahPrummer that could help you target such users at just the right time:
When gift givers have a 55% higher AOV, what should you do?
Find out when they give gifts!
For this brand people who bought as a gift are spending 55% more than people who bought for themselves.
So how do we drive more of those purchases?
— Jeremiah Prummer (@JeremiahPrummer)
Sep 16, 2022
PRO TIP: Use Socioh’s Audiences to create a segment of shoppers who bought from you during your last sale. For example, if you ran Holiday sales last year, you can create an audience of all shoppers who shopped from you during that time and retarget them for your promotions this year. You can also create lookalike audiences based on this source audience. Pretty neat, right?
#FeaturedAd - Bearaby
Brand: BearabyCategory: Home & GardenFormat: Video
WHY IT WORKS:
Simple works. And this is especially true when you have select SKUs and great reviews.
This Bearaby ad for their weighted blankets uses adorable lifestyle shots and combines them with their featured reviews in Fast Company, The New York Times, etc. With blankets that look SO good and reviews that focus on key brand values — sustainability, comfort, and style, there’s no need to do too much.
A cozy blanket that has such great reviews, looks like grandma’s knitting, and feels like a hug? We’re adding this blanket to our carts now!
See this ad and 1000s of others in Socioh’s ads library.
#BrandedCatalog Spotlight - Hexclad
Brand: Hexclad Category: KitchenTemplate type: Cut-price with product details mapped
WHY IT WORKS:
WHY IT WORKS:
Rule-based cut-price design highlights discounts to incentivize purchase for bottom-of-the-funnel (BOF) audiences.
The minimalist design is tailor-made to pull attention to the store’s dark-background product images.
The store’s logo builds authority while the mapped product names make it easier to distinguish between similar-looking cookware.
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