👀 A CRAZY easy way to spy on your competitors' Google Ads.

Estimated read time: 3 min, 24 sec

In this week’s letter 📨:

• 👀 Sneak a peek at your competitors’ Google ads

• 🛑 Don’t risk wholesale until you read this

• 🎁 Make the most of your holiday shoppers!

• 🛏️ #FeaturedAd - Bearaby

• 🍳 #BrandedCatalog Spotlight - Hexclad

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Need More Clicks On Your Google Ads? Check What Your Competitors Are Doing

Running Google Ads but out of ideas?

Are ad clicks becoming more expensive?

Here’s a completely LEGAL way to spy on your competitors’ ads to see what's working:

Thank you @blvckledge, we’re certainly bookmarking this one!

👉 Want to do the same on Facebook? Go to your competitors’ Facebook pages, then to the “Page Transparency” section on the left panel, and then check out their “Ad Library”. You can see all live ads, or search by country.

P.S. Want a searchable database with thousands of ads from top DTC brands? Check out Socioh’s Ads Library. It’s completely FREE!

You’re welcome! 😉

#ICYMI: Wondering about @Karanjassar’s second tweet thread on OpenStore founder @rabois’ podcast with @moizali and @mrsharma? Find it here.

What You Need To Know About Scaling With Wholesale Retail

A lot of DTC brands are now branching out into retail.

But not everyone can run brick & mortar stores of their own.

So what are your options? Amazon? Other vendors?

And how do you crack wholesale?

If you’re asking yourself these questions, @SeanEcom of ridge.com has the best advice we’ve come across:

P.S. Don't want to subscribe? Click on "Let me read it first" to access the content!

Here are some of his best tips:

• Get to at least 1M in DTC sales before you start wholesale — retailers need to see the numbers before they agree to stock you.

• Don’t start with major retailers until you hit 10M in sales — if they’re over 10% of your business, they’ll know they’re powerful and bully you!

• Start with an outside rep, get to 1M in wholesale sales, and hire internally.

• Protect amazon - no one but you should sell your products on Amazon.

Check it out here.

Are You Making The Most Of Your Gift Shoppers?

The holiday season is here.

And a lot of people shopping now are buying gifts.

How do you make the most of this audience and keep them coming back?

Here’s a simple post-purchase survey idea by @JeremiahPrummer that could help you target such users at just the right time:

PRO TIP: Use Socioh’s Audiences to create a segment of shoppers who bought from you during your last sale. For example, if you ran Holiday sales last year, you can create an audience of all shoppers who shopped from you during that time and retarget them for your promotions this year. You can also create lookalike audiences based on this source audience. Pretty neat, right?

#FeaturedAd - Bearaby

Brand: BearabyCategory: Home & GardenFormat: Video

WHY IT WORKS:

Simple works. And this is especially true when you have select SKUs and great reviews.

This Bearaby ad for their weighted blankets uses adorable lifestyle shots and combines them with their featured reviews in Fast Company, The New York Times, etc. With blankets that look SO good and reviews that focus on key brand values — sustainability, comfort, and style, there’s no need to do too much.

A cozy blanket that has such great reviews, looks like grandma’s knitting, and feels like a hug? We’re adding this blanket to our carts now!

See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Hexclad

Brand: Hexclad Category: KitchenTemplate type: Cut-price with product details mapped

WHY IT WORKS:

WHY IT WORKS:

• Rule-based cut-price design highlights discounts to incentivize purchase for bottom-of-the-funnel (BOF) audiences.

• The minimalist design is tailor-made to pull attention to the store’s dark-background product images.

• The store’s logo builds authority while the mapped product names make it easier to distinguish between similar-looking cookware.

Replace primary product photos in your catalog ads with secondary or custom images in just one click. Learn more about Socioh’s Branded Catalogs here.

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