🤪 The CRAZY effective strategy that Rugbystuff.com used to improve its ROAS.

Rescue your ads from their post iOS14 slump.

Bhuvi Gupta
August 03, 2022

Estimated read time: 3 min, 35 sec

In this week’s letter 📨:

👎 ROAS down? See how Rugbystuff.com fixed its retargeting funnel.
🗞️ LATEST NEWS: Shopify and Klaviyo announce partnership.
💯 Create content that CONVERTS with this handy guide.
💎 #FeaturedAd - Studs
👶 #BrandedCatalog Spotlight - Little Bum Bums

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Struggling With Your Ads’ Performance? Copy This CRAZY Effective Strategy Now

There’s no easy way around it.

The damage done as a result of iOS14 is real, and it’s here to stay.

Most small to medium accounts are seeing much lower ROAS from their ads.

And yes, these were optimized ads which performed perfectly well before Apple decided to crash the party.

But this doesn’t mean you should give up.

Take a look at how Rugbystuff.com, a retailer of team sports merchandise, doubled its CTR and increased its ROAS by 240% in just two weeks.

If they can do it, you can do it too. 💯

Want our help getting the most from your ads? Get in touch with our support team using the in-app chat icon.

Shopify and Klaviyo Announce Partnership

Shopify and Klaviyo’s recently announced partnership promises new features for Shopify Plus merchants.

But Klaviyo has been part of Shopify’s ecosystem since 2017.

So what has changed?

Klaviyo will now be the recommended email solution for Shopify Plus customers globally.
This partnership will offer Shopify Plus merchants additional functionality, scalability and support from Shopify’s base-level offering. Exactly what these features will look like will become clear in the coming days.
Klaviyo will also receive early access to new Shopify development features.

What does it mean for merchants on other platforms like BigCommerce, WooCommerce, Magento, etc.?

So far, they can continue to use Klaviyo as usual, with Klaviyo even promising new features for them. Read the announcement here.

We’ll keep you posted on any updates.

How To Create Search-Optimized Content Your Customers WANT To Read

If you’re creating content, you’re likely doing it with an eye to rank or show up for relevant search results.

A good SEO strategy involves getting your research right, and meeting your customers exactly where they are in their journey.

After all, you want traffic, but you want traffic that converts.

So what are the key things to keep in mind when creating content?

And what mistakes do you need to avoid?

For example, most founders get the first step wrong - they start with keyword research.

WHAT? So what’s the right place to start?

Lucky we have just the thread to answer ALL your questions:

Hi there! I’m Tina! Content marketer by day and… also content marketer by night. 😁

I'm here to take over Semrush's Twitter, talking about my personal practices for researching topics & putting together an article optimized for search.

Let's go! 🔥

@Tina_Donati#SEOThread
— Semrush (@semrush)
Jul 21, 2022

Thank you, Tina!

#FeaturedAd - Studs

Brand: StudsCategory: JewelryFormat: Video

WHY IT WORKS:

The ad is 'Spot On'. You know exactly what the ad is about the moment you see it.

With a bright and attractive close up shot of adorable studs, and the copy showcasing social proof, the ad is as simple as it is hard to miss. Though the format is video, the only thing that changes is the name of the publication the brand has been featured in. And it’s an impressive list - Forbes, Glamour, Vogue, PopSugar, Nylon, The Cut...you name it.

With a photograph that good and features THIS big, who needs anything else? Studs gets it!

See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Little Bum Bums

Brand: Little Bum Bums Category: Kidswear Template type: Rotating Brand Values

WHY IT WORKS:

Rotating pastel colors and polaroid-style frames showcase the products to great effect.
Rotating brand values highlight the top features of these garments.
Lifestyle photos highlight wearability and comfort - and are OH-SO-CUTE!

Showcase secondary images in your product feed. Learn more about Socioh's Branded Catalogs here.

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