đ€Ș The CRAZY effective strategy that Rugbystuff.com used to improve its ROAS.
Rescue your ads from their post iOS14 slump.

Bhuvi Gupta
August 03, 2022
Estimated read time: 3 min, 35 sec
In this weekâs letter đš:
đ ROAS down? See how Rugbystuff.com fixed its retargeting funnel.Â
đïž LATEST NEWS: Shopify and Klaviyo announce partnership.
đŻ Create content that CONVERTS with this handy guide.
đ #FeaturedAd - Studs
đ¶ #BrandedCatalog Spotlight - Little Bum Bums
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Struggling With Your Adsâ Performance? Copy This CRAZY Effective Strategy Now
Thereâs no easy way around it.Â
The damage done as a result of iOS14 is real, and itâs here to stay.Â
Most small to medium accounts are seeing much lower ROAS from their ads.Â
And yes, these were optimized ads which performed perfectly well before Apple decided to crash the party.
But this doesnât mean you should give up.
Take a look at how Rugbystuff.com, a retailer of team sports merchandise, doubled its CTR and increased its ROAS by 240% in just two weeks.Â
If they can do it, you can do it too. đŻ

Want our help getting the most from your ads? Get in touch with our support team using the in-app chat icon.
Shopify and Klaviyo Announce PartnershipÂ
Shopify and Klaviyoâs recently announced partnership promises new features for Shopify Plus merchants.Â
But Klaviyo has been part of Shopifyâs ecosystem since 2017.
So what has changed?
Klaviyo will now be the recommended email solution for Shopify Plus customers globally.
This partnership will offer Shopify Plus merchants additional functionality, scalability and support from Shopifyâs base-level offering. Exactly what these features will look like will become clear in the coming days.
Klaviyo will also receive early access to new Shopify development features.
What does it mean for merchants on other platforms like BigCommerce, WooCommerce, Magento, etc.?
So far, they can continue to use Klaviyo as usual, with Klaviyo even promising new features for them. Read the announcement here.
Weâll keep you posted on any updates.
How To Create Search-Optimized Content Your Customers WANT To Read
If youâre creating content, youâre likely doing it with an eye to rank or show up for relevant search results.Â
A good SEO strategy involves getting your research right, and meeting your customers exactly where they are in their journey.Â
After all, you want traffic, but you want traffic that converts.
So what are the key things to keep in mind when creating content?Â
And what mistakes do you need to avoid?Â
For example, most founders get the first step wrong - they start with keyword research.Â
WHAT? So whatâs the right place to start?Â
Lucky we have just the thread to answer ALL your questions:Â
Hi there! Iâm Tina! Content marketer by day and⊠also content marketer by night. đ
I'm here to take over Semrush's Twitter, talking about my personal practices for researching topics & putting together an article optimized for search.
Let's go! đ„
@Tina_Donati#SEOThread— Semrush (@semrush)
Jul 21, 2022
Thank you, Tina!
#FeaturedAd - Studs
Brand: StudsCategory: JewelryFormat: Video
WHY IT WORKS:
The ad is 'Spot On'. You know exactly what the ad is about the moment you see it.Â
With a bright and attractive close up shot of adorable studs, and the copy showcasing social proof, the ad is as simple as it is hard to miss. Though the format is video, the only thing that changes is the name of the publication the brand has been featured in. And itâs an impressive list - Forbes, Glamour, Vogue, PopSugar, Nylon, The Cut...you name it.Â
With a photograph that good and features THIS big, who needs anything else? Studs gets it!
See this ad and 1000s of others in Sociohâs ads library.
#BrandedCatalog Spotlight - Little Bum Bums
Brand: Little Bum Bums Category: Kidswear Template type: Rotating Brand Values

WHY IT WORKS:
Rotating pastel colors and polaroid-style frames showcase the products to great effect.
Rotating brand values highlight the top features of these garments.
Lifestyle photos highlight wearability and comfort - and are OH-SO-CUTE!
Showcase secondary images in your product feed. Learn more about Socioh's Branded Catalogs here.
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