🙌 Customer objections = More sales? What?

Estimated read time: 3 min, 22 sec

In this week’s letter 📨:

• 5️⃣ Non-discount offers for Q4 2024

• ❌ DON’T hide your flaws

• 👀 Selling on TikTok Shop? See this

• 🧖🏻‍♀️ #BrandedCatalog Spotlight - L’anza

• 🫧 #FeaturedAd - Miracle Brand

• 🆕 New Ads @Socioh

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BFCM Offers You Can Run WITHOUT Discounting

The biggest, busiest time of the year is upon us (if you haven’t started your Q4 planning yet, you need to hurry up and take notes). 

Not only is the Black Friday/Cyber Monday week one of the busiest for eCommerce, it sets the tone for all of Q4. 

Feeling the excitement? We know we are!

But there’s also a ton of pressure on DTC brands to discount, with teams trying to make up their sales targets at the end of the year. 

And it can feel like a race to the bottom. 

But no more! Before you hurry onto the discount bandwagon, here are 5 non-discount offers for a crazy profitable BFCM 2024.

Address Customers’ Objections Outright — And Get More Sales

Want an insight from behavioral science that could change your business? 

Don’t dismiss or hide away potential customer objections. 

Instead, address them outright to create curiosity/win trust. 

Here’s an example of a mint brand’s ad that turns a ‘flaw’ into a selling point:

Not only does addressing potential objections reassure your customers, but it also makes your brand stand out from a mass of undifferentiated competing products in the market.

Thanks, Richard, we’re bookmarking this one!

Considering Selling On TikTok Shop? Read THIS First

So you want to diversify beyond Meta & Google? 

Great.  

Have you considered TikTok Shops? 

It may not become your main source of income, but if you’re curious about the plunge, here’s some real talk from a brand that’s killing it with paid social:   

DON’T MISS: While the upward graph looks great (and boy, does it!), see Ashvin’s response below Fraser’s question to get a sense of the work and costs you should factor in. 

Thanks for keeping things real, Ashvin!

#BrandedCatalog Spotlight - L’anza

Brand: L’anza
Category: Hair & Beauty
Template type:  2-image with product name and review

DESIGN HIGHLIGHTS:

• The template uses a minimal but attractive 2-image design in keeping with the brand’s aesthetic.

• Product names and lifestyle images help shoppers envision the benefits of the product(s).

• Hand-selected reviews are rotated to add social proof and increase trust.

Use lifestyle images in your dynamic ads. Learn how to showcase alternate images in your catalog ads using Socioh’s Branded Catalogs.

#FeaturedAd - Miracle Brand

Brand: Miracle Brand
Category: Home Goods/Cleaning
Format: Video Ad (Story & Feed)

WHY IT WORKS:

Forever looking for natural alternatives for your home? 

Switched to natural or biodegradable detergents only to switch back to commercial detergents?

This ad by Miracle Brand has an answer to all your problems.

By presenting ALL the complaints about natural detergents upfront and then presenting their “concentrated” detergent sheets as the solution, the brand makes environmentally-conscious shoppers feel heard. 

Not just that, it incentivizes the first purchase by offering a limited-time 20% discount (or even better for first-order profitability, a buy 2 get 1 offer).

Finally, the brand uses its caption to put its money where its mouth is — by offering its customers a full refund if they’re dissatisfied at the end of 30 days. 

Way to bust past all possible objections and get shoppers to make that first purchase, don’t you think?

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

New Ads @Socioh

New ads this week —  Born Primitive, Partake Foods, Sakara Life, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

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