Why running offers for Father’s Day can help create emotional connect and drive sales
Estimated read time: 3 min, 27 sec
In this week’s letter 📨:
👨👦 Father’s Day is here. Are you ready for it?
💯 The right way to sell bundles and improve your AOV
▶️ Why advertising on YouTube isn’t everyone’s cup of tea
🥛 #FeaturedAd - Soylent
👨👧👦 #BrandedCatalog Spotlight - Father’s Day
🆕 What’s Up @Socioh
Father’s Day Ads To Inspire Your 2023 Promotions
Did you know that Father’s Day spending surpassed 20 billion USD in 2021?
After all, everyone needs a reason to celebrate their father figures and role models.
And if you’re an advertiser, this is a great opportunity to connect with your shoppers and drive sales.
Here are 7 inspiring and heartwarming Father’s Day creatives by some of the best-known brands to inspire your genius.
P.S. Haven’t set up your Father's Day promotions yet? Use Socioh’s ready-to-use templates and campaigns to set your ads up in under 5 minutes! More below.
Are You Selling Your Bundles Wrong?
Want to reach first-order profitability?
Upsells and product bundles are key to improving AOV (average order value) and selling more.
But selling bundles the wrong way can kill your growth.
So what’s the right way to create a bundle?
Don’t just create a box of stuff.
Instead, use bundles to solve a problem or create a ‘mechanism’.
Check out his thread by @danavirsarria for more:
BILLION DOLLAR BUNDLES
Bundles are the secret to 1st purchase profitability for a lot of brands.
But most brands sell bundles the wrong way and it’s killing their growth.
Here’s how to boost your AOV and conversion rate with one small “twist” 🧵
— Danavir Sarria | DTC Growth Hacks (@danavirsarria)
Jun 12, 2023
Thinking About Running Ads on YouTube? Here’s What You Should Know
Wondering if you need to add YouTube to your advertising mix?
While advertising on YouTube can help you widen your marketing efforts or scale an existing campaign, it is not for everyone.
Unlike Facebook and Instagram, which combine great targeting with a captive audience to shorten the conversion cycle, people go to YouTube to do one of two things — for entertainment or to learn how to do something.
And there are several limitations, including those of volume and intent lag — can you produce ‘enough’ content, and how do you go from content to the ‘next step’?
Want to read the thread instead?
We’ve got you covered:
I love what DTC folks do with FB Ads.
But I also don’t think any brand should depend on a single platform.
I wrote about using social assets in a "social only" PMax campaign.
Today, I want to make a case for when, how, & why to consider YouTube Ads 🧵 👇
— Menachem Ani (@MenachemAni)
Jun 13, 2023
#FeaturedAd - Soylent
Category: Food & Beverage
Format: Single Image (Feed)
WHY IT WORKS:
A bottled meal solution that has 20g of protein and only 1g of sugar?
Yup, you’ve got my attention.
The visual stands out thanks to the blue-on-blue color scheme — whether you’re seeing it on a white or dark theme.
Plus, the neat grid with nutrition values is a great, no-bullshit way of conveying what the brand is advertising. It’s so well executed, you want to read the caption.
Now that’s not something everyone can say about their ads, is it?
Want more ideas? See this ad and 1000s of others in Socioh’s ads library.
#BrandedCatalog Spotlight - Father’s Day
Template type: Father’s Day offer with discount percentage mapped
WHY IT WORKS:
An easy-to-use design to showcase your Father’s Day discounts.
The minimalist template can be used for plain, lifestyle, or background-removed images.
Discounts are automatically calculated for each product to highlight the timed promotion.
Use Socioh’s single Switch feature to update your catalog designs for timed promotions. Learn more here.
🛎 What’s Up @Socioh
Want a campaign set up to retarget ALL relevant audiences with a promotion?
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