😵 DABA ads not working?

Estimated read time: 3 min, 21 sec

In this week’s letter 📨:

• 🤯 Optimize your DPA and DABA ads with this amazing tool

• 6️⃣ Top mistakes to avoid if you’re running your own ads

• 🚩 Entering wholesale retail? You NEED to read this

• ​​​​​​🌹 #FeaturedAd - Bouqs

• ​📱 #BrandedCatalog Spotlight - Burga

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DPA & DABA Ads Underperforming? Do this NOW

You already know that dynamic ads are the best-performing ads on Meta.

And while DPAs are one of the most effective ways to retarget shoppers already familiar with your brand, DABA ads present a great way to scale.

But what if these ads are underperforming for you?

Don’t lose heart yet — there’s a way to improve your results from these ads.

How?

Using the only thing that works post-iOS14 — testing.

Read how you can test catalog creatives without losing learnings here.

6 Mistakes Every Meta Advertiser Makes

Optimizing your Meta ads can be a challenging task.

We know, we’ve had to deal with high CPMs, Meta’s algorithm changes, creative fatigue, etc. too.

But then there are mistakes that are easily avoided (and even easier to fix!).

Here’s a quick ‘hygiene’ checklist for your account:

P.S. We see brand owners make mistake #1 more often than not!

Thinking Of Selling Wholesale? Here’s How You Can Protect Your Brand

Are you thinking of selling wholesale?

Congratulations, that’s a big step!

But how do you protect yourself and your brand?

And what are some common mistakes to avoid? @mtessar says it like it is:

Want to learn more? Here is some solid advice by @SeanEcom.

#FeaturedAd - Bouqs

Brand: BouqsCategory: GiftsFormat: Single Image (Feed)

WHY IT WORKS:

Did you spend a lot of time looking for flower deliveries for Valentine’s Day? We know we did, and wish we'd come across this ad sooner.Hard to miss, the ad checked all the boxes. A clear offer was repeated in the visual, the caption, and the headline. Plus, the ad used an attractive visual that’d stand out in any feed, with a CTA that created FOMO.

Simple, attractive, and actionable: this is what effective advertising looks like!

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Burga

Brand: BurgaCategory: Phone AccessoriesTemplate type: 2-image template with lifestyle image and logo

WHY IT WORKS:

• The minimalist yet bold, dark-themed template stands out in any shopper’s feed.

• The design showcases the store’s beautiful lifestyle shots, in addition to the primary product image.

• The store’s logo helps improve brand recall for both first-time and repeat shoppers.

Switch catalog designs to highlight relevant promotions without losing campaign learnings. Learn more about Socioh’s Branded Catalogs here.

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This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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