🙅‍♂️ Don’t hire a creative team

Estimated read time: 3 min, 41 sec

In this week’s letter 📨:

• 🤔 Do you need an in-house creative team? 

• ​​​​💰 An 8-step guide to higher sales revenue.

• ✅ Want long-term growth with SEO? We’ve got you covered.

• ​​​​🛏️ #FeaturedAd - Miracle Brand

• ⛷️ #BrandedCatalog Spotlight - BlackStrap

• 🆕 New Ads @Socioh

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How To Nail Creative Production For YOUR Brand.

Should you hire an in-house creative team? 

Or should you outsource your creative production to freelancers? 

As it happens, creative production isn’t one-size-fits-all. 

What works for bigger brands may not work for scrappy brands with hands-on founders trying to get it right. 

Here are Jessie Healy’s pointers on getting it right for your brand:

P.S. Don’t want to pay for Foreplay or Magic? Check what your competitors are doing by using Socioh’s 100% free-to-use Ad Library.

Testing Ads But Not Seeing Returns.? Here’s How To Do It Right.

Are you testing creatives regularly but not seeing results? 

It may be because you have not streamlined your process. 

But wait! What does that mean? 

Here’s a super helpful 8-step process by @tonydoesads:

Thanks, Tony! We love the idea of starting with a CRO audit. Remember: your ads drive the clicks, but the conversions occur on your website. 

P.S. Are you driving shoppers to your website's home page despite targeting them with an ad that shows them a specific product or collection? You may lose the sale if they can’t navigate to the right products — and fast! Get around the problem with landing pages that target different customer personas, or even easier, run dynamic ads with intro cards for context. Learn more.

A Comprehensive Beginner’s Manual To Growing Your Brand With SEO.

SEO isn’t a one-time hack.

It takes time, commitment, and resources, which is why starting with the right tools is important, or you’ll run out of steam.

Luckily, we can learn along with others like @alexgarcia_atx:

Thanks, Alex! This is one heck of a resource. 

We’re bookmarking this for ourselves too!

-ICYMI: It’s still a s**t show at Meta. This time, a lot of users got left out in the cold and couldn’t log in to their accounts yesterday. Boy, when does it end? This is while they still haven't paid out the refunds from their mid-Febraury outage. Ugh.

#FeaturedAd - Miracle Brand

Brand: Miracle Brand
Category: Home Goods
Format: Video (Feed & Story)

WHY IT WORKS:

So you’ve got a truly shoppable product with a lot of USPs? 

What’s a good way to introduce it to prospective shoppers? 

Miracle Brand makes a 33-second video that uses a Problem-Solution format that addresses some of the main complaints with sheets. 

• Feel hot while sleeping? Their sheets use NASA-inspired silver for temperature regulation.

• Worried about acne? The silver is antimicrobial. 

• Tired of endless loads of laundry? The sheets need to be washed 3 times less!

Not only do you learn more about the product's features, but you also see the fabric in use. 

But the best part of all? The video starts with a hook that uses social proof to make it hard to pass up: “Meet the Internet’s Favorite Sheets.” 

If you’re shopping for linen, you’re likely to hit play.

TIP: While this format works for an intro video, using landing pages or intro cards with more targeted personas usually leads to higher conversions. We’d split this video into 3 problem–solution creatives to test if those convert better.

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - BlackStrap

Brand: BlackStrap
Category: Sports Apparel
Template type: Background-removed template with key value props

WHY IT WORKS:

• White backgrounds are removed from product images and an on-brand background is added to make the catalog stand out.

• Brand colors and Free Shipping info are added to present a seamless experience from ads to the website.

• The brand messaging and logo position the ad as a sports brand and help improve brand recall.

Easily add on-brand backgrounds and messaging to your catalog ads. Learn more here.

New Ads @Socioh

New ads this week — Supernatural Being, Jones Road Beauty, Kizik, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

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