🛑 Don't leave money on the table. Northbeam reveals its top metrics for ads.

Deep-dive into how custom metrics can help you predict your ads’ performance.

Estimated read time: 3 min, 28 sec

In this week’s letter 📨:

  • 💡 Northbeam's top metrics for advertisers revealed

  • 💰 Want to grow your business? You need to see this tweet

  • 🛍️ Customer retention tips you need to start using NOW

  • 🚿 #FeaturedAd - Huron 

  • 🐠 #BrandedCatalog Spotlight - The Tackle Room

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Never Switch Off A Good Ad. Northbeam’s Best Metrics For Advertisers Explained.

We’ve all done it. 

Shut off a good ad prematurely because we didn’t see sales.

But if you have a few extra metrics, you can stop making this costly mistake. 

That’s right!

Socioh’s founder and CEO, @karanjassar explains how you can use your Northbeam subscription to make your decision-making easier: 

Don’t miss the hot tips from @KovachR and @andrewfoxwell in the thread.

Want a peek? 

Here you go:

You’re welcome!

Looking to scale? Here’s The Mental RESET You Need

Who doesn’t want to scale? 

If you’re a brand owner, you likely want to grow your business. 

But are you prepared?

This tweet by @wiwinanamktg doesn’t shy from saying it as it is:

P.S. Want to know how to use Meta’s cost and bid caps to scale effectively? Read more in our blog here.

Thinking Retention? Top Tips To Get Your Customers To Stay.

Retention marketing.

Done right, this is the holy grail of advertising that can help you: 

  • Improve your AOV (average order value)

  • Lower CAC (customer acquisition cost) AND 

  • Convert your customers into SUPERFANS

Sounds too good to be true? 

See @itsonlydolz’s best tips from an actual brand she grew:

Pretty amazing, right? 

Which of these are you eager to test?

#FeaturedAd - Huron

Brand: HuronCategory: Bath and BodyFormat: Video


Heard of KISS (or keep it simple, stupid)? 

Keeping it simple is still a good formula — especially when it comes to men’s grooming essentials. The classic blue-and-white packaging and fonts, combined with a clean white background help the brand market its products as no-fuss, daily essentials.

In addition, the ad showcases social proof effectively. One, it focuses on its “Fave Four” kit - suggesting that these products sell. In addition, the featured review from Esquire reinforces their main value proposition - these are quality products meant to be used every day. Feels like a throwback to simpler days when all that choice didn’t overwhelm you, doesn’t it?

See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - The Tackle Room

Brand: The Tackle RoomCategory: Fishing equipmentTemplate type: Frame with mapped reviews


  • The brand logo and frame in the brand’s colors help improve brand recall.

  • Clean and minimalist design focuses attention on to the product.

  • Reviews are automatically mapped on each product, creating social proof.

  • Review text helps identify the fishing equipment clearly.

Automatically map reviews from trusted apps or a .CSV file. Learn more about Socioh’s Branded Catalogs here.

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This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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