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- š DONT MISS OUT: 5 must-have campaigns for BFCM ā22 š„
š DONT MISS OUT: 5 must-have campaigns for BFCM ā22 š„
Are these winning campaigns part of your Meta strategy? Add them now!
Estimated read time: 4 min, 47 sec
In this weekās letter šØ:
š„ 5 winning campaigns for BFCM 2022
šļø Don't miss this HOT TIP about discounts this BFCM
šš¼ Did someone say creative testing?
𩱠#FeaturedAd - Andie
šŗ #BrandedCatalog Spotlight - 100 Senses
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Advertising on Meta? Donāt miss out on these 5 ad campaigns for your BFCM sales
Itās that time of the year again.
Stores have started targeting discount shoppers, ad costs are going up, and advertisers are using their best creative hooks to convert shoppers.

Sounds familiar, doesnāt it?
But if you havenāt set up your BFCM ads yet, or are wondering why your current ads arenāt working, donāt panic! We have something to help you.
Seriously, you DO NOT want to miss out on these winning ads.
And yes, youāre welcome! <3
How To Structure Your Discounts This BFCM
Youāve got your BFCM campaign structure sorted.
But have you thought about how to structure your discounts?
And what should be the ONE thing you need to be careful about when planning your discounting strategy?
Hear @andrewjfaris interview Jess Bachman of @hirefireteam in this 5-minute podcast for some fantastic advice on discounts.
Did you want a quick summary of what Jess has to say?
We're here for you!
Jess' top insight is to avoid 'monolithic' discounts for BFCM. Instead, his advice is to use offers strategically, in order to target different segments of shoppers.
His own strategy is to run two kinds of discounts:
Volume discounts for people who already know the brand. An example here could be a āBuy 5, Get 3 Offerā. With a high AOV (average order value), these margin-friendly discounts are profitable for the brand while still being competitive.
Sampling discounts for new shoppers who have no brand affinity. For example, use a deep discount like a BOGO offer for Cyber Monday to acquire new customers who may already have spent a considerable amount on other brands.
P.S. We love this template, Andrew. Now thereās a good use of 5 minutes!
An Agency Tested 115 Ads For BFCM. Hereās What They Learned
Did we hear you say creative testing?
What do you do if you have neither the time nor the budget to do it at scale?
The answer is easier than you think ā you learn from others, of course!
See what @nicholassbauer of Kynship has to say based on his experience with running 115 creatives for BFCM this year:
What creatives should you use for BFCM?!
We launched 115 creatives for BFCM so far.
Using influencer content, UGC, still images, and branded content.
What's performing so far?
The results may surprise you...
ā Nick Bauer (@nicholassbauer)
12:21 AM ⢠Nov 10, 2022
If thereās one thing we took away from his thread, it is to try a creative mix ā and never to underestimate the power of a bold single-image ad!
#FeaturedAd - Andie
Brand: AndieCategory: SwimwearFormat: Video
WHY IT WORKS:
Thereās a reason why brands are throwing money at influencers.
This ad is proof of what a good influencer can do. Using the āmystery packageā format, the ācurvyā influencer tries on 4 different swimwear options. The format is so engaging that even though the ad runs over a minute and a half, itās hard to stop watching.
P.S. Can we have more? A swimwear ad that doesnāt leave us feeling like we need to draw up a 6-month diet plan is a WIN, and proof that the brand isnāt bluffing! With swimsuits that look THIS good on a real body, the ad really leaves us hopeful weāll meet our āswimsuit soulmateā!
Time to stop holding our breaths, ladies (phew!). Our swimsuit search may indeed be over!
See this ad and 1000s of others in Sociohās ads library.
#BrandedCatalog Spotlight - 100 Senses
Brand: 100 SensesCategory: Bath & BodyTemplate type: 2-image template with background removal, rotating background images, and mapped reviews

WHY IT WORKS:
Unique catalog that uses multiple design elements and immediately stands out in any shopperās feed.
The template juxtaposes background-removed product images against rotating backgrounds to draw the eye.
The rotating backgrounds focus on the productsā exquisite fragrances and help reiterate the brandās key messaging.
Reviews mapped onto the template highlight product quality and the sensory experience of using them.
Replace primary product photos in your catalog ads with secondary or custom images in just one click. Learn more about Sociohās Branded Catalogs here.
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