Enable Amazon Prime on YOUR Website 🛒 + Your 5-Step Game Plan to Fixing FB Ads

Your weekly roundup of only the most important content for advertisers

Bhuvi Gupta
April 27, 2022

Estimated read time: 3 min, 49 sec

In this week’s letter 📨:

  • 🚚 Enable checkouts with Amazon Prime on YOUR website 
  • 🖐️ The 5-step game plan to fixing your FB Ads post iOS 14
  • 💰The marketing masterthread you didn’t know you need (but you really do!)
  • 🐦 #FeaturedAd - Allbirds
  • 👩‍👧‍👦 Branded Catalog Spotlight - Mother's Day

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Checkouts with Amazon Prime. Ship It or Hate It?

Heard the big news of the week?

Amazon just launched “Buy with Prime’. Currently invite-only, the service lets DTC brands offer checkouts with Amazon Prime.

This announcement is already shaking things up for eCommerce (Shopify’s shares took a further 8% hit last week). But is this a gamechanger for sellers?

Here’s what Amazon is promising: 

  • Fast, free delivery and hassle-free returns to your shoppers
  • A seamless checkout experience 
  • Shopper-and-order-info sharing with sellers

Despite the convenience factor, not everyone is convinced. For one, should you risk handing Amazon your customers? What if they then get targeted with cheaper alternatives to your products? 

And in case you missed this one; orders ship in Amazon boxes. Does this mean you lose out on branding?

Check out this thread for more.

What do you think? Would you ship with Amazon?

Fix Your FB Ads in Just 5 Steps 

Lower conversions after iOS 14? 

If you’re struggling with your ROAS, here’s a 5-STEP GAME PLAN to get your numbers up again. 

Written for stores whose average order value is $200 or more, these steps will help other advertisers struggling to optimize their campaigns too.

In brief, the memo is to GO BROAD. 📝 Here's how:

  • Consolidate your individual campaigns
  • Design your creatives for broader audiences
  • Adjust your retargeting to include wider audience segments
  • Test DABA and automated ad solutions

and finally,

  • Leverage on-platform signals using Shops and product tagging 

Now, this is seriously good, solid advice. 💯/💯 

Quick Note: Remember our discussion with Andrew Foxwell last week? In addition to Facebook Shops and product tagging, we also talked about why product catalogs are about to become a lot more important.  Here's a recap in case you missed it!

P.S. You WANT to follow @mrahmey on Twitter for more 24 karat advice and amazing insights for advertisers. You’re welcome!

Marketing 101: Masterthread 

What’s a good resource whether you’re starting your journey in marketing OR you’re already a seasoned advertiser?

This great Twitter thread by jason wong:  ​​

Our favorites? 3, 4, and 6. What about you?

#FeaturedAd - ALLBIRDS

Brand: Allbirds
Category: Footwear
Format: Video

Caption: A versatile flat for your everyday escapades. Free shipping & free returns.
Headline: Meet the Allbirds Tree Breezers
Description: Step into the world's most comfortable shoes

WHY IT WORKS:
The video showcases all the variations in a collection in 8 seconds. The on-point copy on the visual and in the headline create FOMO. Finally, the ad caption and description stress wearability and comfort, their key brand messages.

Branded Catalog Spotlight - Mother's Day 👩‍👧‍👦

Category: Occasion
Template type: Mother’s Day Promotion

WHY IT WORKS:

  • The minimalist design and pastel color bring attention to the occasion.
  • The text uses emotion to remind your shoppers to complete their purchase.
  • The lifestyle image allows shoppers to visualize the product, resulting in higher conversion.
  • Rule-based automation shows the exact discount on any product, creating FOMO.

Branded Catalogs help design and automate your product feed. Learn more here.

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