Estimated read time: 3 min, 49 sec
Heard the big news of the week?
Amazon just launched “Buy with Prime’. Currently invite-only, the service lets DTC brands offer checkouts with Amazon Prime.
This announcement is already shaking things up for eCommerce (Shopify’s shares took a further 8% hit last week). But is this a gamechanger for sellers?
Here’s what Amazon is promising:
Despite the convenience factor, not everyone is convinced. For one, should you risk handing Amazon your customers? What if they then get targeted with cheaper alternatives to your products?
And in case you missed this one; orders ship in Amazon boxes. Does this mean you lose out on branding?
Check out this thread for more.
What do you think? Would you ship with Amazon?
Lower conversions after iOS 14?
If you’re struggling with your ROAS, here’s a 5-STEP GAME PLAN to get your numbers up again.
Written for stores whose average order value is $200 or more, these steps will help other advertisers struggling to optimize their campaigns too.
In brief, the memo is to GO BROAD. 📝 Here's how:
Now, this is seriously good, solid advice. 💯/💯
Quick Note: Remember our discussion with Andrew Foxwell last week? In addition to Facebook Shops and product tagging, we also talked about why product catalogs are about to become a lot more important. Here's a recap in case you missed it!
P.S. You WANT to follow @mrahmey on Twitter for more 24 karat advice and amazing insights for advertisers. You’re welcome!
What’s a good resource whether you’re starting your journey in marketing OR you’re already a seasoned advertiser?
This great Twitter thread by jason wong:
Here are 10 websites I bookmarked that help me as a marketer
In no particular order of importance
— jason wong (@EggrolI)
Apr 18, 2022
Our favorites? 3, 4, and 6. What about you?
Caption: A versatile flat for your everyday escapades. Free shipping & free returns.
Headline: Meet the Allbirds Tree Breezers
Description: Step into the world's most comfortable shoes
WHY IT WORKS:
The video showcases all the variations in a collection in 8 seconds. The on-point copy on the visual and in the headline create FOMO. Finally, the ad caption and description stress wearability and comfort, their key brand messages.
Template type: Mother’s Day Promotion
WHY IT WORKS:
Branded Catalogs help design and automate your product feed. Learn more here.
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