❤️ Everything you need to set up your Valentine's Day ads 2023.

Estimated read time: 3 min, 36 sec

In this week’s letter 📨:

• 💝 ​​Must-have ad creatives for Valentine’s 2023

• 👉 Show your lookalike audiences some love

• 💵 One tool that’ll help you make bank even during recession

• ​​​​​​♠️ #FeaturedAd - Kate Spade

• 💕 #BrandedCatalog Spotlight - Valentine’s Day

If a friend forwarded this to you, subscribe so you don’t miss anything! And don’t forget to follow us on Twitter.

TOP Creatives For Your Valentine’s Day 2023 Promotions

Haven’t set up your Valentine’s Day ads yet?

DON’T WAIT!

The fifth largest sale event in the US, Valentine’s day is like Black Friday if you can get your messaging and creatives right.

We already gave you your Valentine’s Day campaign strategy for Meta.

Want some great ideas for creatives too?

From catalog ads to single images and videos, we’ve got a selection of some of the best Valentine’s Day ads for you.

Check them out here.

Go on, set these up NOW — and start counting that cash! 🤑

P.S. Want yet more inspiration? Here are 14 delightful Valentine’s Day ads to share with your creative team.

#MetaUPDATE: Lookalike Audiences Are Performing Again

Whoever said lookalike audiences are dead?

They’re back and how. Check out this conversation on Twitter:

And yes, go ahead and steal the stacked setup from Socioh (see @andrewghayes’ reply to @andrewfoxwell here).

But even better, give your lookalikes even more clout.

How? With Socioh’s value-based lookalikes.

What’s the difference?

Glad you asked.

We’ve got just the resource on creating powerful lookalike audiences for you.

Recession-Proof Your Business With This Easy Tip

It’s one of the hardest times to be in business.

Post-pandemic, pre-recession, with soaring inflation burning holes in shoppers’ pockets.

So how do you let your customers know you care?

Here’s a great tip from @obviceo:

Especially if your clientele has limited discretionary spending power, integrating buy now pay later (BNPL) options allows them to continue to shop from you.

All without guilt and without blowing their budget.

Win-win? We think so.

P.S. Want to test BNPL catalogs in your account? Use Socioh's ready-to-use Branded Catalogs.

#FeaturedAd - Kate Spade

Brand: Kate SpadeCategory: Accessories Format: Single Image (Feed)

WHY IT WORKS:

In addition to clever visuals that clearly celebrate the occasion, what stands out about the ad is clarity.

In one glance, the ad tells you exactly what to expect — gifts for $100 or less. The message is repeated in the creative and the caption. The heading iterates the occasion without being cheesy or over-the-top. And don’t miss the clever design — gifts for a queen? YASS, please!

So if you’re looking for a posh gift without breaking the bank, you’re very likely to click on this ad. We know — because we did!

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Valentine's Day

Category: OccasionTemplate type: Background removed with Valentine’s Day sale copy

WHY IT WORKS:

• A super cute template that immediately highlights the occasion and stands out in shoppers’ feeds.

• Clear sale copy makes the promotion very clear.

• Background-removed product images stand out, making anyone who’s in-market for gifts stop and click.

Find this and lots of other ready-to-use catalog designs on Socioh. Learn more about our Branded Catalogs here.

Why am I getting this newsletter?

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

This newsletter is curated by Socioh.

Don’t want to receive this email? Just unsubscribe using the link in the footer and you won’t hear from us again.

Join our FB group for pro tips & insights about Facebook advertising.