🛑 Your Facebook ad budget is losing you sales.

Estimated read time: 3 min, 27 sec

In this week’s letter 📨:

• 🗂️ The practical guide to getting to your Meta ad spend right

• 🔥 Get the inspiration you need with the BEST ads of Q2, 2022

• 📢 Setting up a DTC brand? Here’s advice you CANNOT MISS

• 🥤 #FeaturedAd - Corkcicle

• 🏇 #BrandedCatalog Spotlight - Just Riding

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The Correct Budget for Your Facebook Ads. You’re Welcome!

We get it.

Getting your ad spend right can be tricky, especially with all the changes in Meta's algorithms.

Too low, and your campaigns don’t optimize. Too high, and you’re wasting your dollars without seeing adequate returns. 💸💸

So what do you do if you don’t have ALL the budget in the world but still need to test new campaigns?

We’ve got your back! 🎉

Use this practical guide to decide your budget when setting up ads on Meta.

All the Inspiration You Need With the Best Ads of Q2, 2022.

What does it take to create a winning creative?

How can you design a creative that tells your brand story in an engaging way?

And does your messaging need to change to keep up with the data loss affecting ad performance on Meta?

Lucky for you, we’ve got some great ideas for you to test! 😉

Here’s a roundup of the best ads we featured in the second quarter of 2022.

See an idea you’d like to try for your store? Shhh, don't tell us! 🤫

Top Tips for DTC Brands From the Best in the Business.

Starting out in the eCommerce retail space?

Need advice but don’t know who to ask or quite what to ask for?

Here’s a thread by @thedanielokon with some absolute gems: 💎

Here’s some great advice for new DTC brands (that established brands can use too!):

Which was your favorite piece of advice? Which one would you read more about?

#FeaturedAd - Corkcicle

Brand: CorkcicleCategory: DrinkwareFormat: Video

Caption: Keep your drinks cool wherever the season takes you. Shop our staples now.Headline: Free Returns & Shipping Over $49

WHY IT WORKS:Busy morning person? Chances are, with this opening line, a lot of people are going to stop to look - parents rushing their kids off to school, university students rushing for lectures, or anyone who has to get to work!

With bold, easy-to-read text laid over footage that showcases the features highlighted, this 15-second video uses a classic formula - keep the audience hooked just long enough to watch the next 2 seconds of the ad - and viola! 15 seconds are gone before you know it.

And the best part? A format like this does not get old. It works just as well as an introductory video for new prospects or one that reinforces use-cases for retargeted shoppers - perfect for the broader targeting advertisers are now having to work with!

Branded Catalog Spotlight - Just Riding

Brand: Just Riding Category: Sporting GoodsTemplate type: Background removed with rotating background

WHY IT WORKS:

• The dark backgrounds with rotating primary colors draw the eyes in a plain white feed.

• Background-removed images are used to emphasize the products' craftsmanship.

• The use of bold colors and textures set off the product shots, adding contrast and drama.

Improve the CTR of your dynamic product ads with #BrandedCatalogs.💰 Learn more here.

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