❌ Facebook ads rejected? Check if you’re making THESE mistakes.

What advertisers should know about Meta’s advertising policies when creating ads.

Estimated read time: 4 min, 10 sec

In this week’s letter 📨:

  • ❌ Meta rejecting your ads? Here are the top mistakes to avoid.

  • 🗞 NEWS: Google launches ‘Helpful Content’ update.

  • 🫰 One high-ROI marketing channel you CANNOT afford to ignore.

  • 💵 #FeaturedAd - The Ridge

  • 🫖 #BrandedCatalog Spotlight - Plum Deluxe

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Facebook Ads Rejected? Here are the Top Mistakes to Avoid

You’ve created the perfect campaign. 

The creatives look great, the audience is just right, and you’re happy with your ad captions. 

All’s well until you submit your ad for review - and Meta rejects it!

GIf of Dwight breaking things in the show The Office

If your reaction looks like Dwight's, we can’t blame you. 

But what should you do in case your ad gets rejected? 

And what are some of the less-obvious mistakes that advertisers make when setting up ads? 

Read our blog post to find out.

BONUS: A game-changing tip that’ll change your catalog ads forever. 💣

Google’s Helpful Content Update - What You Should Know 

As of August 25, 2022, Google has started rolling out a sitewide algorithm update.

Called the 'helpful content' update, the algorithm devalues content written for search engines in order to prioritize content that’s people first.

But isn’t all content written for people? 

More importantly, hasn’t Google already been ranking content that has better engagement higher?

Simply put, Google is now deploying machine learning to lower the rankings of SEO-friendly websites with content that does not demonstrate subject expertise. 

GIF of Asian man saying "I'm an expert"

Basically, ‘general’ content that does not answer a real query is no longer going to help you rank higher. Read more on this directly on Google’s documentation. 

Here’s what else we know: 

  • The update is not manual. The process is automated using a machine-learning model.

  • It is sitewide, and not restricted to a few pages.

  • People-first content will continue to rank even if it’s published on sites with unhelpful content.

  • The signal is weighted, meaning some sites get hit harder than others.

  • To begin with, only English searches will be impacted.

Has the rollout affected your website ranking? Don’t forget to share your experience with us.

Are You Overlooking This High-ROI Marketing Channel?  

What is the one channel that doesn’t take much effort but brings CRAZY returns?

HINT: It is also one of the channels most likely to be ignored by advertisers.

Word-of-Mouth Marketing (WOMM). 🗣️

Yup. Didn’t expect that, did you? 

One of the most economical ways to market, word-of-mouth marketing has the added advantage of being suitable for literally EVERY brand.

From the smallest brands to brands doing 8-figures in revenue, every advertiser can use this channel with just a little extra effort.

But how do you use it? And what are the top 5 WOMM strategies you can try now?

Luckily, we’ve got @ashvinmelwani telling us exactly where to start:

P.S. Last week, we mentioned that your Facebook community and comments are your biggest assets. Turns out they're useful for more reasons than one!

#FeaturedAd - The Ridge

Brand: The RidgeCategory: AccessoriesFormat: Video

WHY IT WORKS:

The unboxing format, combined with UGC-style “3 reasons to try” make for a thumb-stopping ad.

It’s very difficult to ignore a product that knows its purpose (!)) and tells you exactly why you should try it. Even better, the ad uses the user-generated content format to explain these reasons with short, quick cuts that use bold lettering to highlight key points. All within 30 seconds. 

After all, who wouldn’t at least look at a wallet that is risk-free, sleek, and environment-friendly? And it’s available in different colors too. Win!

See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Plum Deluxe

Brand: Plum DeluxeCategory: Food & BeverageTemplate type: Frame with rotating PR

Branded Catalog with PR to showcase a tea brand's products

WHY IT WORKS: 

  • A minimalist frame focuses on the blend, so shoppers can see exactly what they’ll get.

  • Showcases the rave reviews their blends have received from popular PR, adding trust.

  • Product names and logo are mapped to increase brand recall.

Socioh’s Branded Catalogs are proven to improve your CTR by 31%. Learn more here.

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This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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