🚀 Get 70% higher CTR on your DABA ads

Estimated read time: 2 min, 47 sec

In this week’s letter 📨:

• ✌🏽  This 2-step strategy will get you 70% higher CTR on your DABA ads

• 🎳  10 Shopify updates that’ll change your life

• ⚠️  Check now: 4 mistakes you’re making with your Adv+ campaigns

• ​​​​​​👟  #FeaturedAd - Oliver Cabell

• ​🌼 #BrandedCatalog Spotlight - Spring Sale

If a friend forwarded this to you, subscribe so you don’t miss anything! And don’t forget to follow us on Twitter.

The Only Strategy You Need to Optimize Your DABA Ads 

You already know that DABA ads are a highly profitable and time-saving way to scale your business. 

In fact, in last week’s newsletter, we shared how you can test the messaging and design of your dynamic ads using one simple tool. 

But it gets better!

What if we told you that we helped an 8-figure celeb brand get 70% higher CTR on their DABA campaign — in just 2 simple steps?

Copy our strategy now!

Get it here.

Shopify Just Released 100+ Features. Here Are 10 That Will Help You Sell More!

Missed this update from Shopify? 

The eCommerce platform announced an additional 100+ features to help merchants, partners, and developers working on the platform. 

Dizzying? Exciting? 

In either case, we’ve got you covered.

Here are some of the newest features you NEED to know about: 

Thank you, Dennis!

P.S. We’re so excited about bundling! Which feature have you been waiting for? 

Running Meta’s Adv+ Campaigns? Here are 4 Mistakes That Are Losing You $$$

We’ve been talking about Meta’s Adv+ Campaigns and how every advertiser needs to try them.

Haven’t tried them yet?

Tried them but had no success? 

Over the past two weeks, we reviewed 8 customer accounts.

Here are the four common mistakes that advertisers are making with their Advantage+ Shopping Campaigns on Meta: 

P.S. If you’re spending at volume, don’t miss this tip by @hermanndigital. We’d never thought we’d recommend 1D click, but — test everything!

#FeaturedAd - Oliver Cabell

Brand: Oliver CabellCategory: FootwearFormat: Single Image (Story)

WHY IT WORKS:

WHY IT WORKS:

Looking for sneakers? Then, like us, you’re probably sick of browsing endlessly — either it’s hard to find a style you like, or the color you want is sold out.

Minimalist and clean, this ad uses a product showcase to subtly highlight choice — with 50+ colors, you’ll definitely find something that works with your closet. 

But there’s another thing the ad communicates: exclusivity. 

If the brand name and aesthetic weren’t enough, the use of “handcrafted’ in the ad copy lets shoppers know that this is a luxury product, while the caption uses a customer review to communicate an important USP — comfort. 

Communicating so much and still managing all that white space? Now there’s a win!

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Spring Sale

Category: Socioh’s occasion templatesTemplate type: Spring sale with discounts mapped

WHY IT WORKS:

• Do away with creative fatigue — use a template that announces spring and stands out with soft pastels.

• Clear sale copy and mapped discount % helps highlight live promotions in your store.

• Easy to customize — aren’t running a sale? Change the copy to Spring “New Arrivals” in just a few clicks.

Find this and lots of other ready-to-use catalog designs on Socioh. Learn more about our Branded Catalogs here.

Why am I getting this newsletter?

The world of advertising is evolving fast, and keeping up with it all can be exhausting. 

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

This newsletter is curated by Socioh.

Don’t want to receive this email? Just unsubscribe using the link in the footer and you won’t hear from us again.

Join our FB group for pro tips & insights about Facebook advertising.