🎵 He's a smooth operator

Estimated read time: 3 min, 21 sec

In this week’s letter 📨:

• ​​🎩 The best podcast for DTC founders and operators right now

• 🙋 Data mismatch between Meta and your 1st-party tool? What next?

• 💯 Make UGC ads that convert with these 5 insanely actionable tips

• ​​​​☕ #FeaturedAd -Clevr Blends

• 🏕️ #BrandedCatalog Spotlight - Tacventure

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The First Episode Of Operators Is Everything. We Tell You Why.

A new podcast just dropped.

Why should you care?

Do you mean aside from the fact that it’s got three heavyweights running it — and we’re talking @SeanEcom, @JasonPanzer, @mbertulli with first guest @mikebeckhamsm?

It is probably the only podcast that has real 9-figure eCom operators running it.

Not influencers, not business-school grads posting their hot takes, but business operators running successful, 9-figure DTC businesses.

And they’re telling ALL about how they did it, with actionable ideas that worked for THEM, and what’s working now.

Want a sneak peek?

Check out our CEO and founder, @Karanjassar’s thread on @9operators’ first podcast:

P.S. Want to know which pods you should be tuning in to? Follow @Karanjassar for the lowdown on “smart people in DTC.”

Is Meta-Reported ROAS Higher Than Your Attribution Tool?

So you’ve got an attribution tool.

Great! (If you’re using Socioh’s FREE first-party pixel, even better!) ‍

But what do you do if your first-party pixel is showing a ROAS that’s lower than Meta’s reported ROAS?

In this video, we use a real customer’s example to show you how to check if Meta’s over-reporting.

DON’T MISS: We also go over how you can decide which campaigns you need to keep, and which to kill.

Want To Master UGC Ads On TikTok? Look No Further.

We know you’ve heard all the advice on using UGC for TikTok.

But how exactly should you edit your UGC videos?

And what are the details you need to pay attention to?

Here’s a short and actionable thread that’ll save you hundreds of hours of research:

Thanks for the great tips, Bryce! 💯

#FeaturedAd - Clevr Blends

Brand: Clevr Blends
Category: Food & Beverage
Format: Video (Story)

WHY IT WORKS:

This ad has our interest even at first glance.

It looks cozy, doesn’t it?🧣 

And if it’s one of “Oprah’s Favorite Things”, consider us curious enough to watch/read more.

And it gets even better — are you telling us this latte is hot, comforting, delicious, AND loaded with mood-improving superfoods? We can’t wait to wrap our hands around that cup!

We don’t know about you but we’re stocking our shelves with these using that 20% discount! (thanks, Oprah!)

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Tacventure

Brand: Tacventure
Category: Sports Goods
Template type: Multi-image template with rotating backgrounds

WHY IT WORKS:

• The catalog uses rotating, on-brand backgrounds to highlight the brand’s outdoorsy rucksacks.

• The background of the primary image is removed, and multiple secondary images are included to showcase the product from different angles.

• The stunning design stands out in shoppers’ FB/IG feeds, even as the logo helps with brand recall.

Showcase secondary images in your dynamic catalog ads with Socioh’s Branded Catalogs. Learn more here.

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