🎯 Your ideal ad frequency?

Estimated read time: 3 min, 21 sec

In this week’s letter 📨:

• ​​​​​​​​📌 Bookmark this Meta ads glossary

• ❓ Should you worry about your ad frequency?

• ⏰ Customers opting out of subscriptions? Do this.

• 💼 #BrandedCatalog Spotlight - Popov Leather 

• 🐔 #FeaturedAd - Flock Chicken Chips

• 🆕 New Ads @Socioh

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Find Meta Ads Terminology Confusing? Bookmark This

Find yourself searching the internet for Facebook Ads terminology after watching a video about creative testing strategy?

Confused as to the difference between Meta’s Business Manager and Business Portfolio? (Hint: there is none). 

We’ve all been there. 

But you no longer have to read 3 different blogs hoping for the right answer.

Here’s an up-to-date, easy-to-follow guide to help you navigate the sometimes overwhelming world of Meta ads.

Bookmark it now! You can thank us later.

P.S. Any terms we’ve missed? Drop us a message and we’ll add them in!

Stop Worrying About Your Ad Frequency

You’ve probably heard marketers tell you to watch your ad frequency. 

But is there such a thing as ideal frequency? 

Here’s some helpful advice:

P.S. This doesn’t mean you should ignore frequency altogether, but that every brand has a different ideal frequency — based on budget and audience. Find your own benchmark and don’t worry about what works for other accounts.

Customers Opting Out Of Subscriptions Before Their First Renewal? Do This Now 

Are you running a subscription-based brand?

Are your subscribers canceling even before their first renewal? If that’s the case you need to check this urgently: 

Thanks, Bryan! We love the idea of factoring in and adding obvious “delay’ options to our reminder emails.

BONUS: Want ideas for subscription reminder emails that work and don’t result in more cancelations? Check out the examples in this tweet!

#BrandedCatalog Spotlight - Popov Leather

Brand: Popov Leather
Category: Accessories
Template type:  Lifestyle image with PR & social proof

DESIGN HIGHLIGHTS:

• The template showcases the second/lifestyle images so shoppers can see how the products look in use. 

• Logos of publications where their products have been featured add trust.

• Aggregate 5-star review count is added for social proof. 

Use lifestyle images in your dynamic ads. Learn how to showcase alternate images to your catalog ads using Socioh’s Branded Catalogs.

#FeaturedAd - Flock Chicken Chips

Brand: Flock Chicken Chips
Category: Food & beverage
Format: Video Ad (Feed & Story)

WHY IT WORKS:

If there’s one word to describe this video, it is ‘relatable’.

And just weird enough that you’ll watch the full 3+ minutes of it. 

What stands out about this video ad by Flock Chicken Chips ad is that it doesn’t feel like an ad at all. It feels like hanging out with your uncle — or your homies. 

There are no fancy hooks, no eye-grabbing visuals, and no ripped influencers selling magic solutions. Just a relatable person telling you the chips are delicious, guilt-free/high-protein, and the bag the perfect size for snacking. (It is also hard to miss the CRUNCH!). But then, if you were selling chips, that’s all you’d really want to advertise, isn’t it?

What we think: Who would have thought a middle-aged dude eating an entire bag of chicken skin chips on camera is ad material? But then again, what better way to market an everyday snack to your target audience?

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

New Ads @Socioh

New ads this week — Swarovski, Healthish, advene, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

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