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Estimated read time: 3 min, 11 sec
In this week’s letter 📨:
🛍️ Meta Shops are here to stay. Have you optimized them yet?
📣 Just Launched: Shopify’s AI-enabled integration
✋ Stop. Step back from your creatives
☕ #FeaturedAd - Bruvi
👙 #BrandedCatalog Spotlight - Carve Designs
🆕 What’s new @Socioh
Haven’t Optimized Your Meta Shops Yet? You Could Be Missing Out.
If you’re hearing marketers suddenly talk about Facebook/Instagram Shops again, it’s not without reason.
We’d discussed why Shops were going to be big over a year back, but it looks like with Meta making Shop checkouts the norm, advertisers are now seeing significant revenue from them.
Take a look at this tweet by @TheSzef, detailing their ad setup:
Current Meta campaign set up:
One Advantage+ Shopping campaign with all my best creatives in one and letting that thing sleigh. Mainly a retargeting campaign at this point.
Then a standard campaign alongside that one with higher spend focusing on TOF excluding everyone that… twitter.com/i/web/status/1…
— Bart (@TheSzef)
Jul 25, 2023
Or see this breakdown of IG Shops push notifications by @drjonathansnow:
🔥IG SHOPS PUSH NOTIFICATIONS🔥
One of the reasons why you can’t continue to ignore your Meta SHOPS strategy…
and reason #85 why looking at platform attribution in a silo is futile….
Push notifications on Shops launched a while ago, but you probably never paid much attention… twitter.com/i/web/status/1…
— Jonathan Snow, DMD (@drjonathansnow)
Jul 26, 2023
P.S. The best part about Shops? Once you get your product catalog and tagging right, you’re all set!
#ICYMI: Last week, we wrote about how to ensure you are set up for success with dynamic ads. The same checks can help you optimize your Facebook Shops setup.
Just Launched: Shopify Magic Is Here To Transform How You Think Of Your Website
So we all know that Shopify’s dashboard has changed — and a lot of merchants aren’t too happy about it (though we’re hearing good things about their new UI).
But did you know that Shopify’s just dropped their AI-led Shopify Magic?
Here’s an update from their team:
One of @Shopify’s most exciting announcements today: Shopify Magic.
Shopify Magic is different. It’s a suite of AI-enabled features integrated across our platform but unlike other generative AI products, Shopify Magic is designed specifically for commerce.
It takes the power of… twitter.com/i/web/status/1…
— Harley Finkelstein (@harleyf)
Jul 26, 2023
Designed specifically for eCommerce, their AI integration will offer all kinds of features:
Smart replies to review, edit, and respond to live chat inquiries instantly with smart replies in Shopify Inbox.
Instant answers to publish personalized FAQs and responses with Shopify Inbox.
Email optimization to generate compelling subject lines, create engaging email content, and find send times with the most impact using Shopify Email.
Why You’re Approaching Your Creative Strategy Wrong
Been thinking of creatives only in terms of hooks or formats?
It’s time to step back and start thinking about creatives not just in terms of CTR but overall brand strategy.
Here’s @danavirsarria explaining how to use psychology to achieve true scalability:
BEST AD CREATIVE FOR SCALE
Forget UGC, static ads, studio shoots, sticky note ads…
DTC brands worry so much about formats, they end up killing their “scalability”.
Instead, here’s how to use psychology to target your biggest, UNTAPPED source of customers.
— Danavir Sarria | DTC Marketing Newsletter (@danavirsarria)
Jul 17, 2023
What a great reminder as to why the best marketers look at the complete picture even as they keep an eye on reporting metrics.
What did you think?
P.S. We love the examples Danavir’s used.
#FeaturedAd - Bruvi
Category: Home Goods
Format: Single Image (Feed)
WHY IT WORKS:
Always looking for a way to make a tastier cuppa? SAME!
With its clean but minimalist ad, Bruvi proves that you don’t need complicated creatives.
Just a great product shot and social proof are enough — especially if you’ve got such a great review from Mashable.
And let’s not forget the $75 off! What a great way to highlight offers and get more people to click through — we’d already clicked on the ad by the time we realized the fine print saying it’s on their Bruvi Bundle (which makes it a less than 20% off)!
Want more ideas? See this ad and 1000s of others in Socioh’s ad library.
#BrandedCatalog Spotlight - Carve Designs
Brand: Carve Designs
Template type: 2-image with rotating USPs
WHY IT WORKS:
The 2-image catalog helps showcase different angles of the brand’s apparel.
Rotating USPs are added to communicate the brand’s key values.
The addition of the brand’s logo helps with recall.
Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.
What’s New @Socioh
P.S. We update our library with new ads every week
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