For the love of independence… and shopping! 🇺🇸

Estimated read time: 3 min, 49 sec

In this week’s letter 📨:

• 🇺🇸 ​​8 insanely easy ways to make 4th of July ads that convert

• 👎🏽 Meta ads’ performance down? Here’s what is working now

• ​​💡 4th of July creatives to inspire your team

• ​​​​🧪 #FeaturedAd - Juna

• 💊 #BrandedCatalog Spotlight - Healthspan

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Turn America’s Favorite Holiday Into Your Biggest Sale Yet

There’s nothing Americans love more than an opportunity to celebrate their stars and stripes.

What can be better than a weekend of barbeques, fireworks, AND SALES?

With nearly 7 billion USD spent on this occasion annually, it is no surprise that brands start planning their Fourth of July sales well ahead of time.

But with great opportunity come higher ad costs!

For the advertiser, 4th of July promotions mean more competition and higher Customer Acquisition Costs (CAC).

So what do you do?

Lucky you asked!

We’ve put together the most effective ways to make your ads stand out this Independence Day.

Don’t wait, go set up your 4th of July campaigns now!

Meta Ads Performance Down? Here’s What To Try NOW

If it feels like your Meta ads’ performance has taken a turn for the worse, you’re not alone.

It seems the reps at Meta are confirming it too, and blaming it on the bug on the last weekend of April:

But what does this mean for your business?

Should you keep going, or is it time to reduce your ad spend?

Here are some of our best tips to deal with the slowdown:

1. Lookalikes of past purchasers are still working. Try Socioh’s value-based lookalikes for better results.

2. A lot of advertisers are currently reporting success with Interest-based targeting. Be sure to test at least one campaign with interest targeting.

   TIP: Limited budget? Combine broad, past purchaser lookalikes and interests into one CBO campaign with Socioh’s ‘Creative Testing’ campaign setup.

3. If you're looking to scale profitably, it may be time to try Meta’s cost caps. Here are our best tips on using Meta’s bid strategies.

4. Test landing pages. Here’s how.

5. Test and refresh your creatives. Here’s how you can test creatives even with your dynamic ads.

What’s working in your account? Send us a message if you’d like to share your learnings with other founders.

Get Inspired By These Amazing 4th Of July Creatives

Got an Independence Day Sale on your calendar?

You should!

And if you’re looking for inspiration for creatives (and offers), we’ve got help.

Take a look at some of our favorite 4th of July ads that are bold, spirited, and unapologetically American.

Share these with your team and go set up some great ads already!

#FeaturedAd - Juna

Brand: Juna
Category: Nutritional Supplements
Format: Single Image (Feed)

WHY IT WORKS:

This ad really understands its target audience.

And uses social proof like a boss.

Ask any woman with kids what she could really do with more of and the answer is very likely to be sleep.

So if a supplement reliably promises better sleep — both the real review and the fact that it’s been featured in Forbes magazine help reinforce credibility — we’re definitely going to try it.

After all, the side effects are all so good.

Faster cell regeneration and no more tired eyes? Where should we pay?

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Healthspan

Brand: Healthspan
Category: Nutritional Supplements
Template type: Background removed with product USPs

WHY IT WORKS:

• An eye-catching template that uses transparent product images and a gradient in the background to stand out in shoppers’ feeds.

• The template maps key product metadata, essential to convey the benefits of supplements.

• Instead of showing just product images, USPs help differentiate these supplements from others in the market.

• Aggregated 5-star review count is mapped to showcase social proof.

Map custom fields to your dynamic ads using Socioh’s rule-based automation. Learn more about Branded Catalogs here.

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