🔨 We love tables. So we made you one

Estimated read time: 3 min, 19 sec

In this week’s letter 📨:

• 🧐 Compare the best attribution tools of 2023.

• ✍️ Better ad copy. And you don’t even have to write it.

• ⬆️ CAC going up? Here’s how to remain profitable.

• ​​​💅🏽 #FeaturedAd - Blume

• 👞 #BrandedCatalog Spotlight - Craft & Glory

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Haven’t Made Up Your Mind Yet? Let Us Help. 

Shopping for an attribution tool that makes sense for your business?

It’s not easy, what with all the complex attribution terminology, the different attribution models, and so on. 

But worry not, because we’ve got your back.

We’ve drawn up a cheat sheet to help you pick the right attribution tool for your store.

We compare the top 4 attribution tools in the market right now — and list each one’s pros and cons.

Get our cheat sheet here.

P.S. We’ve even drawn up a comparison chart (we love tables!) for you.

You’re welcome! 🫶

Still have questions? Reach out to us — we promise we’re super nice!

#ICYMI: Our jargon-free guide to the most important terms in attribution. 

(Don’t) Want To Write Better Copy For Your Ads? Get ChatGPT To Do It For You.

Writing ad copy for your latest offer?

Can’t think of interesting captions and headlines for your newest batch of creatives?

We get it. 

We often wish we didn’t have to do it. 

So we outsourced our copywriting to ChatGPT.

It’s true! Take a look: 

Have you tried using ChatGPT to write your ad copy? 

Send us your winning captions. We’d love to feature them (for others to read — and steal!).

Is Your CAC Increasing? It May Not Be All Bad.

We all assume that an increase in cost per acquisition (CAC) means something is wrong.

But it may just be part of scaling your ad spend. 

Here’s how to think about an increasing CAC and remain profitable, even as you scale:

Thanks @samanthalcc! 

P.S. This doesn’t mean you should stop testing your creatives, audiences, and landing pages to keep your CAC low, especially if you haven’t hit those 8 figures yet!

#FeaturedAd - Blume

Brand: BlumeCategory: Health & BeautyFormat: Single Image (Feed)

WHY IT WORKS:

Let’s face it. It’s not the best creative you’ve seen. 

Admittedly, the image used is great. But the lettering and text placement on it? Not something that would pass most brands’ design teams, right? But that is precisely what makes the ad stand out. 

It looks rushed. Like the brand has no time to make a better ad — because their products are selling too quickly! Now there’s a way to create FOMO. And with “Up to 75% Off” it’s no wonder either!

Just goes to show that if you have a great offer, and can create urgency, you’ve won 99% of the battle in D2C!

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Craft & Glory

Brand: Craft & GloryCategory: Leather AccessoriesTemplate type: Product image with rotating value props

WHY IT WORKS:

• The catalog showcases the brand’s stunning product images, immediately drawing the eye. 

• The rotating value props are placed in a bar across the bottom of the catalog, conveying important information for shoppers without interfering with the product images.

• The logo is added on top to help improve brand recall for shoppers.

Highlight important product information in your dynamic catalog ads with Socioh’s Branded Catalogs. Learn more here.

Why am I getting this newsletter?

The world of advertising is evolving fast, and keeping up with it all can be exhausting. 

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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