🔨 We love tables. So we made you one
Compare the most popular attribution tools in the market at a glance.
Estimated read time: 3 min, 19 sec
In this week’s letter 📨:
🧐 Compare the best attribution tools of 2023.
✍️ Better ad copy. And you don’t even have to write it.
⬆️ CAC going up? Here’s how to remain profitable.
💅🏽 #FeaturedAd - Blume
👞 #BrandedCatalog Spotlight - Craft & Glory
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Haven’t Made Up Your Mind Yet? Let Us Help.
Shopping for an attribution tool that makes sense for your business?
It’s not easy, what with all the complex attribution terminology, the different attribution models, and so on.
But worry not, because we’ve got your back.
We’ve drawn up a cheat sheet to help you pick the right attribution tool for your store.
We compare the top 4 attribution tools in the market right now — and list each one’s pros and cons.
P.S. We’ve even drawn up a comparison chart (we love tables!) for you.
Still have questions? Reach out to us — we promise we’re super nice!
#ICYMI: Our jargon-free guide to the most important terms in attribution.
(Don’t) Want To Write Better Copy For Your Ads? Get ChatGPT To Do It For You.
Writing ad copy for your latest offer?
Can’t think of interesting captions and headlines for your newest batch of creatives?
We get it.
We often wish we didn’t have to do it.
So we outsourced our copywriting to ChatGPT.
It’s true! Take a look:
DTC brands, want to write better copy for your promos?
See how we got ChatGPT to do it for us👇
— Socioh - Free 1st-party pixel (@getsocioh)
Apr 12, 2023
Have you tried using ChatGPT to write your ad copy?
Send us your winning captions. We’d love to feature them (for others to read — and steal!).
Is Your CAC Increasing? It May Not Be All Bad.
We all assume that an increase in cost per acquisition (CAC) means something is wrong.
But it may just be part of scaling your ad spend.
Here’s how to think about an increasing CAC and remain profitable, even as you scale:
Ever heard the phrase "𝘞𝘩𝘰𝘦𝘷𝘦𝘳 𝘤𝘢𝘯 𝘴𝘱𝘦𝘯𝘥 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘵𝘰 𝘢𝘤𝘲𝘶𝘪𝘳𝘦 𝘢 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘸𝘪𝘯𝘴"?
Sounds counterintuitive, right?
After all, the best marketers are the ones who are able to reduce their CAC. Aren’t they?
— Samantha Leal (@samanthalcc)
Apr 11, 2023
P.S. This doesn’t mean you should stop testing your creatives, audiences, and landing pages to keep your CAC low, especially if you haven’t hit those 8 figures yet!
#FeaturedAd - Blume
Brand: BlumeCategory: Health & BeautyFormat: Single Image (Feed)
WHY IT WORKS:
Let’s face it. It’s not the best creative you’ve seen.
Admittedly, the image used is great. But the lettering and text placement on it? Not something that would pass most brands’ design teams, right? But that is precisely what makes the ad stand out.
It looks rushed. Like the brand has no time to make a better ad — because their products are selling too quickly! Now there’s a way to create FOMO. And with “Up to 75% Off” it’s no wonder either!
Just goes to show that if you have a great offer, and can create urgency, you’ve won 99% of the battle in D2C!
Want more ideas? See this ad and 1000s of others in Socioh’s ads library.
#BrandedCatalog Spotlight - Craft & Glory
Brand: Craft & GloryCategory: Leather AccessoriesTemplate type: Product image with rotating value props
WHY IT WORKS:
The catalog showcases the brand’s stunning product images, immediately drawing the eye.
The rotating value props are placed in a bar across the bottom of the catalog, conveying important information for shoppers without interfering with the product images.
The logo is added on top to help improve brand recall for shoppers.
Highlight important product information in your dynamic catalog ads with Socioh’s Branded Catalogs. Learn more here.
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