✅ Meta Ads: What’s working right now

Estimated read time: 3 min, 18 sec

In this week’s letter 📨:

• 🧭 Make your Q3 count - here’s how

• ✅ Your best creative is YOU

• 👉 10 email segments you need now 

• 🧢 #BrandedCatalog Spotlight - Rey to Z

• 🧥 #FeaturedAd - Ann Taylor

• 🆕 New Ads @Socioh

If a friend forwarded this to you, subscribe so you don’t miss anything! And don’t forget to follow us on Twitter.

Crush Your Q3 Goals. Here’s What’s Working Now  

Want to know what’s working and what’s not in D2C?

Should you spend on TikTok shops? 

Which manual bids are worth going after — Cost Caps, Bid Caps, or Minimum ROAS? 

Here’s a solid overview by @hermanndigital as to what’s crushing in August and what’s not:

P.S. Don’t miss the discussion under the main post — there are lots of gems there.

We particularly love this insight by @DaveRekuc:

Now you know why FB/IG Shops have been displaying all kinds of promo codes from your store. Thanks, Dave!

Want To Sell More? Get Behind The Camera And Do-It-Yourself

So you’ve tested a whole bunch of creatives. 

From different hooks to messaging to funnels. 

But none of them are cutting it. 

Here’s the one format you NEED to try now:

The idea is simple. 

You connect with your customers with YOUR story. 

And see your product fly off the shelves. 😀

Still Not Segmenting Your Emails? Start Here

Still aren’t segmenting your emails? 

Here are 10 segments you can set up for your D2C business now:

Don’t worry about being spot on right off the start. 

Pick the ones most relevant for your business — you can always streamline your segmentation as you get more data. 

Remember, one size does not fit all.

#BrandedCatalog Spotlight - Rey to Z

Brand: Rey to Z
Category: Accessories
Template type:  2-image with USPs

DESIGN HIGHLIGHTS:

• The template uses a 2-image design to showcase how their products look worn.

• Rotating USPs are added to highlight the reasons their customers prefer them.

• The store’s logo is added for improved brand recall.

Use lifestyle images in your dynamic ads. Learn how to showcase alternate images in your catalog ads using Socioh’s Branded Catalogs.

#FeaturedAd - Ann Taylor

Brand: Ann Taylor
Category: Apparel
Format: Static Ad (Story)

WHY IT WORKS:

What is the first reaction you have when you see this ad?

Are you trying to see which of these pieces you already have? Spot an interesting pattern or silhouette you want to see more of? Feeling like you’ll miss out if you don’t click on the ad? 

If you’re the brand’s target audience (and it’s a broad one, thanks to the wide but very wearable showcase!), chances are you had at least two of these thoughts. 

Not only does the magazine-style product flat lay bordered with bright pink draw your eye, but by branding it as the season’s ‘it list’, the ad does something quite clever. 

It forces you to think of your wardrobe — to create FOMO. 

Even if you aren’t particularly driven by trends, you’re likely to take a second glance to see which pieces you already own. 

And once you do that, a click is almost inevitable, don’t you think? 

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

New Ads @Socioh

New ads this week — UGG, Ralph Lauren, Stuart Weitzman, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

Why am I getting this newsletter?

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

This newsletter is curated by Socioh.

Don’t want to receive this email? Just unsubscribe using the link in the footer and you won’t hear from us again.

Follow us on X for pro tips & insights about Facebook advertising.