⚠️META BUG ALERT: Check your attribution settings ⚠️
Running ASC in your account? Don’t miss this.
Estimated read time: 3 min, 41 sec
In this week’s letter 📨:
🐞 Meta Bug Alert: Check your attribution settings
📕 You’ll want this BFCM playbook. Truly.
✅ Consolidated learnings for ASC campaigns
⛓️ #FeaturedAd - Jaxxon
👙 #BrandedCatalog Spotlight - Cosabella
🆕 New ads @Socioh
META BUG ALERT: Check Your Attribution Settings
It’s that time of the year again.
The time when your Facebook Ads Manager starts acting up just when you need it to perform at its best.
The latest in Meta messing up things?
Meta may have reset the attribution settings in your account.
My media buyers are reporting the same issue: attribution settings being randomly changed by Meta
This has never happened before
What a clusterfuck
— Rok Hladnik (@rokhladnik)
Oct 23, 2023
Can’t make this up!
Have you faced this issue? Tag us @getsocioh to let us and other merchants know!
A SUPER EASY BFCM Playbook We Can’t Wait To Copy
Haven’t started your BFCM ads yet?
We’ve got your back.
Here’s a super easy BFCM playbook you can steal from:
Alright I'm brave enough to admit it:
We're starting our Black Friday sale on November 1st. Before you call me a hack marketer, let me explain why:
1. We've done this a few years in a row, and the story the data tells in clear: Customers that buy from OG between Nov 1st and… twitter.com/i/web/status/1…
— Nate Lagos📈 (@natelagos)
Oct 24, 2023
Target high-intent shoppers early and test your ad creatives? Genius!
Running/Testing ASC Campaigns In Your Account? Read This.
Running ASC campaigns in your account?
Still testing the best structure for your ASC ads?
Then you shouldn’t miss these consolidated learnings by Max Rosewater:
ASC Revisited: Lessons from a Year of Running Advantage+ Shopping Campaigns 🧵5 Tips (Plus a special update):
1️⃣DABAs or Dynamic catalog ad creaives tend to dominate ad spend in ASCs. This includes both Insta Experiences / Collection Ads and DABA carousels. Consider launching… twitter.com/i/web/status/1…
— Max Rosewater (@max_rosewater)
Oct 22, 2023
Dynamic ad creatives or catalog ads dominate ad spend in ASCs. Launch them in their own ASC
Meta supports up to 150 creatives into 1 ASC. But this will work only if you’re spending over USD 1000 a day on a campaign. For campaigns spending under that amount, start with 7-15 creatives.
Use budget caps for existing customers and break up your analytics by repeat and new customers to make sure you’re not running a loss on first orders.
Ideally, structure your campaigns based on 1 business objective (1 SKU, product, or offer per campaign).
Finally, while ASC campaigns can bring great results, don’t rely heavily on them as ad costs can fluctuate heavily with these. Spend no more than 30% of your budget on ASC.
Thanks Max! This is 100% in line with our learnings!
#FeaturedAd - Jaxxon
Category: Fashion Accessories
Format: Image (Story)
WHY IT WORKS:
Jaxxon creates a story around its products and builds brand authority by using celebrity influencers to endorse their brand.
While this can be an expensive strategy, it is worth every penny if you can afford it. There’s nothing quite like seeing a pro rocking a chain to convince a buyer of its legitimacy and value.
Want more ideas? See this ad and 1000s of others in Socioh’s ad library.
#BrandedCatalog Spotlight - Cosabella
Template type: Perfectly fitted lifestyle image with branding
WHY IT WORKS:
The minimalist template showcases the brand’s vertical product images — minus any white bars
The bold branding added catches the attention of shoppers and improves brand recall.
The minimalist design works perfectly both for ads and also on the brand’s Facebook Shop.
Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.
What’s New @Socioh
P.S. We update our library with new ads every week.
Why am I getting this newsletter?
The world of advertising is evolving fast, and keeping up with it all can be exhausting.
This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.
This newsletter is curated by Socioh.
Don’t want to receive this email? Just unsubscribe using the link in the footer and you won’t hear from us again.
Join our FB group for pro tips & insights about Facebook advertising.