Estimated read time: 3 min, 41 sec

In this week’s letter 📨:

• 🐞 Meta Bug Alert: Check your attribution settings

• 📕 You’ll want this BFCM playbook. Truly.

• ​​✅ Consolidated learnings for ASC campaigns

• ​​​​​​​⛓️ #FeaturedAd - Jaxxon

• 👙 #BrandedCatalog Spotlight - Cosabella

• 🆕 New ads @Socioh

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META BUG ALERT: Check Your Attribution Settings

It’s that time of the year again.

The time when your Facebook Ads Manager starts acting up just when you need it to perform at its best.

The latest in Meta messing up things?

Meta may have reset the attribution settings in your account.

Can’t make this up!

Have you faced this issue? Tag us @getsocioh to let us and other merchants know!

A SUPER EASY BFCM Playbook We Can’t Wait To Copy

Haven’t started your BFCM ads yet?

We’ve got your back.

Here’s a super easy BFCM playbook you can steal from:

Target high-intent shoppers early and test your ad creatives? Genius!

Thank you, @natelagos!

ICYMI: Did you know you could add BFCM offers to your live catalog ads and switch them on schedule — all without losing learnings? Learn more here.

Running/Testing ASC Campaigns In Your Account? Read This.

Running ASC campaigns in your account?

Still testing the best structure for your ASC ads?

Then you shouldn’t miss these consolidated learnings by Max Rosewater:

TL:DR:

• Dynamic ad creatives or catalog ads dominate ad spend in ASCs. Launch them in their own ASC

• Meta supports up to 150 creatives into 1 ASC. But this will work only if you’re spending over USD 1000 a day on a campaign. For campaigns spending under that amount, start with 7-15 creatives.

• Use budget caps for existing customers and break up your analytics by repeat and new customers to make sure you’re not running a loss on first orders.

• Ideally, structure your campaigns based on 1 business objective (1 SKU, product, or offer per campaign).

• Finally, while ASC campaigns can bring great results, don’t rely heavily on them as ad costs can fluctuate heavily with these. Spend no more than 30% of your budget on ASC.

Thanks Max! This is 100% in line with our learnings!

#FeaturedAd - Jaxxon

Brand: Jaxxon
Category: Fashion Accessories
Format: Image (Story)

WHY IT WORKS:

Jaxxon creates a story around its products and builds brand authority by using celebrity influencers to endorse their brand.

While this can be an expensive strategy, it is worth every penny if you can afford it. There’s nothing quite like seeing a pro rocking a chain to convince a buyer of its legitimacy and value.

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Cosabella

Brand: Cosabella
Category: Apparel
Template type: Perfectly fitted lifestyle image with branding

WHY IT WORKS:

• The minimalist template showcases the brand’s vertical product images — minus any white bars

• The bold branding added catches the attention of shoppers and improves brand recall.

• The minimalist design works perfectly both for ads and also on the brand’s Facebook Shop.

Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.

What’s New @Socioh

New ads this week — Awe Inspired, Jaxxon, Aurate New York, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

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