🐞 META BUG ALERT: Claim your refund

Estimated read time: 3 min, 58 sec

In this week’s letter 📨:

• ​​🐞 Meta Bug ALERT: Claim your refund

• ✅ Structuring your Meta ad account in 2024

• 💯 How to build the perfect offer

• ​​​​🌿 #FeaturedAd - Plant People

• 🍲 #BrandedCatalog Spotlight - Brodo

• 🆕 New @Socioh

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Last Week’s Meta Bug: Claim Your Refund

Another week, another Meta bug. 

Last week’s issues with rapid ad spend and over-delivery on Meta were confirmed by several users, including @MaxLanglois3

And while performance picked up for several users once the algorithm had been adjusted, others are still seeing erratic performance. 

Faced similar issues around the 15th of the month? Apply for your refund. 

While Meta is expected to issue refunds in 4-6 weeks, here’s what you can actively do to make sure Meta knows how widespread a problem it was:

Thanks @binghott, we owe you!

How To Structure Your Meta Ad Account in 2024

How many campaigns should you have in your Meta ad account? 

And how should you structure your ad account? 

Should you run multiple types of campaigns? Split your budget between different audience segments? Do you need separate campaigns for testing?

While the truth is that no two accounts are the same, most brands’ campaign structure is getting more and more lean. 

Take a look at this breakdown of 10 accounts by @DenneyDara:

On the whole, brands are not using retargeting campaigns anymore. Campaigns seem to be split between Advantage+ campaigns, creative testing campaigns, and legacy campaigns that have performed well in the past.

📣 ICYMI: Brands are increasingly relying on Adv+ campaigns run solely with dynamic ads. And why not? This format saves time and effort and easily outperforms other creative formats they have tested. As @Karanjassar points out, we’re seeing amazing results with dynamic ads combined with Intro Cards. Learn more.

NEWSFLASH: Meta is soon taking away the cap on Advantage+ campaigns in each account. You can now have more than 8 ASCs per country! That’s great news — thanks, @max_roswater! ⚡

Want To Test Offers? Build The Perfect Promo Using Psychology

Considering running a promo? 

STOP. Don’t rush to slash your prices. 

Instead, use psychology to build the perfect offer. 

How?

Reverse-engineer your offer starting with this set of questions:

Doing this allows you to tap into the only 3 things your customers really want:

Once you understand which of these psychological needs your offer is going to meet (and a good offer is likely to meet all of them), you can give people what they need — without lowering value. 

Solid, don’t you think?

See the complete thread by Sarah Levinger. 

P.S. Want a great hack to understand your customers quicker?

1. Use ​​https://commentpicker.com/ and download your comments as a PDF.

2. Upload to ChatGPT and ask it to analyze. 

Tada! Thanks, Sarah!

#FeaturedAd - Plant People

Brand: Plant People
Category: Supplements
Format: Static Image (Feed & Story)

WHY IT WORKS:

This ad knows its audience. 

If, like me, you’ve ever had trouble falling asleep, you’ve likely taken (or at least looked up) Melatonin. 

And you know that while it is quite effective, it can leave you drowsy the next morning. 

If so, this ad is bound to speak to you. 

While the bold text on the visual “All sleep, no grogginess” already has my attention, the review on top is just the solution I’m looking for.

A sugar-AND-melatonin-free gummy that works fast and leaves me feeling refreshed in the morning? 

Yes, please!

To add to that, the ad’s caption declares them to be “Bestselling bedtime gummies.”

If they’re good enough that other people are buying them, I’ll try them too.

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Brodo

Brand: Brodo
Category: Food & Beverage
Template type: Product image with rotating celebrity reviews

WHY IT WORKS:

• The white product background is replaced with website colors and rotating celebrity chef quotes to create a visually pleasing ad.

• Celebrity chef photos and names are included with their reviews of the product, adding social proof.

• The store’s logo is added to improve brand recall.

Add backgrounds to your catalog ads in one click. See examples of how brands are adding backgrounds using Socioh’s Branded Catalogs here.

What’s New @Socioh

New ads this week — TULA, Meet Blume, Supergoop, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

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