🔔 Must-Have Ad Creatives For Christmas 2022.🎄

Estimated read time: 3 min, 41 sec

In this week’s letter 📨:

• ​​🎄 Holiday ads to run in your store NOW

• 👉 Using Meta’s bid strategies? Here’s advice you don’t want to miss.

• 🎁 You need to test gift cards for your holiday promotions

• ​​💍 #FeaturedAd - Brilliant Earth

• 🐟 #BrandedCatalog Spotlight - 99 Strikes

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DON’T MISS OUT: The Best Holiday Ad Creatives for 2022

Still shopping for holiday gifts?

We know we are! 😅

You’d be surprised just how many people are looking for great deals right up to the holiday weekend.

Don’t miss out on these year-end shoppers.

We’ve got some great holiday ad ideas (and templates!) for you to explore.

So what are you waiting for?

Find your inspiration and set up your holiday ads now.

Bid Caps Or Cost Caps? Here’s How To Use Meta’s Bidding Strategies To Maximize Sales

Wondering how bid caps and cost caps work?

We’ve written about it here, and told you why we prefer cost caps over bid caps.

But that’s not the only way to use Meta’s bidding strategies.

Want more details on how Meta’s auctions work and how you can use caps to create campaigns to maximize sales while maintaining costs?

This detailed thread by @MrYoniLevy provides some great tips and resources:

Our key takeaways?

• Pay special attention to “the gap between estimated conversions and real conversions”, especially when using bid caps, and actively monitor and adjust your bids based on actual conversion rates for your optimization goal.

• When A/B testing bidding strategies (but this advice should really apply to ALL testing), be mindful of audience overlap with other campaigns in the ad account. Finally, don’t run too many concurrent tests, and make sure you have enough budget and conversion volume to produce a statistically significant read.

P.S. Is there a particular strategy that has worked better for you? Send us a note with your experience and we’ll include you in our next newsletter.

Why You Need To Add Gift Cards To Your Holiday Ads ToolKit

Aren’t promoting gift cards during the holidays?

According to @rokhladnik, you’re missing out on major holiday revenue.

And you know what’s amazing?

You can combine them with your holiday gifts on the landing page, or dedicate a landing page just to your gift card. (P.S. Customize your landing page for relevant occasions to get better conversions.)

And now you have a URL you can create an audience with and use for your next promotion!

Pretty neat, right?

Here are some additional tips on getting the most from your gift cards:

• Remove them from your catalog ads to avoid Meta flagging your ads.

• Keep the gift card values above your AOV (Average order value).

• Run offers on higher-value gift cards to incentivize spending (Fun fact: about 25% of gift-card receivers never even use their gift cards, so it’s easy to balance out the offer cost!).

Have you run gift card promotions? How have they performed?

#ICYMI Speaking of gifts, this thread by @thedanielokon on DTC Twitter 2022 is a gift that keeps on giving — and it had us giggling with delight!

#FeaturedAd - Brilliant Earth

Brand: Brilliant EarthCategory: JewelryFormat: Single Image (Story)

WHY IT WORKS:

A great product picture and to-the-point copy 🫡 — that is literally all this poster ad by Brilliant Earth uses to get the message across.

What a simple and effective way to tell holiday shoppers they’re not too late to place their orders (but that they should do so now) and create urgency. All without pushing offers or running discounts. The ad’s intent and messaging are so clear, it does not need additional copy or captions — perfect for story placements!

We’re definitely trying out this idea for our year-end campaigns.

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - 99 Strikes

Brand: 99 StrikesCategory: Fishing accessoriesTemplate type: Holiday template with coupon code

WHY IT WORKS:

• Minimalist design that keeps the focus on the product images.

• Subtle but eye-catching holiday elements are added using an occasion template customized in the brand’s colors.

• The addition of the coupon code showcases the holiday offer.

Switch catalog designs to highlight relevant promotions without losing campaign learnings. Learn more about Socioh’s Branded Catalogs here.

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