📣 NEW IN: Meta updates you need to know about

Estimated read time: 3 min, 19 sec

In this week’s letter 📨:

• 🗞️ NEW IN: Meta ads manager update(s)

• ❓ Are you wasting your winning ads?

• 😵 Getting clicks but no conversions?

• 🌧 #FeaturedAd - Canopy

• 🫧 #BrandedCatalog Spotlight - Evereden

• 🆕 New Ads @Socioh

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NEW IN: Meta Ads Manager Update You Need To Know About

Meta is constantly launching new features for advertisers. 

Now, most of these features are pretty routine (and some even cause outages!). 

But every now and then, a new feature will offer detailed insights into your ad account.

Here’s a quick look at the latest update (check it out before Meta rolls it back!):

Thanks, Barry! 

NOTE: This will work only if you have your existing audiences defined. If you haven’t already done this, go to your account settings and define your existing and engaged audiences NOW.

TIP: Can’t find your “Pixel” in your Meta Business Manager? Look under “Datasets” instead. Meta seems to be on a renaming spree.

Get The Most From Your Winning Ad Creatives

Have winning ads in your account? 

Don’t take them for granted. 

After all, 10% of your ads drive 90% of your revenue.

Here’s how you can take your top-performing ads and squeeze even more revenue out of them:

Thanks @Satishdtc. We love the idea of changing the hook to squeeze the most out of a winner.

Want more ideas for creating winning hooks? Here you go!

BONUS: Want an easy, no-fuss way to scale your Meta ads’ performance? Test and iterate on winning creatives in your dynamic ads. Learn all about optimizing your Advantage+ catalog ads.

Google Ads Getting Clicks But Zero Conversions? Do This Now 

Are your Google Ads getting clicks but no conversions? 

Don’t give up. 

Here’s what you need to do to make sure you’re driving relevant traffic to your website:

Remember, the smallest mistakes can cost you!

#FeaturedAd - Canopy

Brand: Canopy
Category: Home Goods
Format: Video Ad (Story)

WHY IT WORKS:

How do you take a humidifier and make it a skincare product?

This ad by Canopy takes a specific problem-solution approach to make its messaging speak to its target audience:  women who are seeing the first signs of aging and are concerned about dry skin. 

Not just that, the clear hook uses a USP that sets their product apart — “The first ever humidifier for Skincare”. 

And the brand doesn’t restrict itself to one buyer persona. Instead, their ads target several different personas — parents of new babies looking for humidifiers for nurseries, people with allergies, and even those looking for healthier/better aroma diffusers. See other ads by Canopy. 

DON’T MISS: Noticed how the brand also incorporates social proof by mentioning that you can now find their product at Sephora? Well, if we had such a huge partnership, we’d let everyone know too!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Evereden

Brand: Evereden
Category: Kids’ Personal Care
Template type:  

DESIGN HIGHLIGHTS:

• The bright rotating backgrounds catch the eye and stand out in shoppers’ feeds.

• Rotating USPs convey the brand’s values.

• The ‘Bestseller’ and ‘New’ stickers are mapped to add social proof/create FOMO.

Add rotating frames and backgrounds to your dynamic ads with Socioh. See how brands are customizing their catalog ads.

New Ads @Socioh

New ads this week — advene, Ekster, Hay, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

Why am I getting this newsletter?

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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