❌ Not tracking these 5 key metrics? You’re losing money!
Nik and Moiz’s go-to metrics for advertisers
Estimated read time: 3 min, 55 sec
In this week’s letter 📨:
👉 Pro advertisers look at these key metrics daily
🕰️ JUST IN: Now schedule your ASC ads on Meta
✅ 7 creatives that are working now
👢 #FeaturedAd - Paula Torres
🛋️ #BrandedCatalog Spotlight - Meble Furniture
🆕 What’s new @Socioh
Want Better Returns On Your Ads? Here Are 5 Key Metrics To Track
Want to know the secret to running profitable ads?
Beyond offer, hook, and creative, it’s all about tracking the right metrics.
So which key metrics should you track for your store?
Luckily, we don’t have to reinvent the wheel on this one!
Here are pro-advertisers Moiz Ali and Nik Sharma’s top 5 metrics for DTC:
Revenue (New/Repeat customers): This is a no-brainer, but the important thing is to look at total revenue and per-channel revenue, broken by new/repeat customers.
Customer Acquisition Cost (CAC) by channel: Keep an eye on the blended or overall CAC, but also break it down by channel to understand per-channel scalability and % share in overall ad spend/revenue.
Customer Acquisition Cost (CAC) by campaign/creatives: Keeping an eye on CAC for top campaigns and creatives (for example for your biggest spending campaigns like ASC on Meta) will let you what’s working and what’s not, and serve as a reference point for bid strategies and seasonal ups and downs.
Funnel Metrics: Understanding the ratio of sessions → add to carts → purchases helps you understand which landing pages or CRO measures are working and which aren’t.
Conversion Rate: by top pages and products (top 5 URLs that drove the highest conversions), so you know which products have product-market fit, and can scale.
Want to get the full recording? Tune in to the Limited Supply podcast on YouTube here:
Which are your go-to metrics? Don’t forget to share with our community!
UPDATE: You Can Now Schedule Your ASC Ads
Want to schedule flash offers and creatives ahead of time?
Meta just released an update that lets you specify the start and end times for ads in your Advantage+ Shopping Campaigns!
Take a look at the interface here:
ASC campaigns now allow you to turn off and on ads on the ad level!!!
— David Herrmann (@herrmanndigital)
Sep 12, 2023
And just in time for BFCM too. 🛍️
No more sitting up at midnight and turning off old offers or turning on new ones — just schedule them and let Meta do the work!
P.S. Know what’s better? You can change your offer on your catalog ads without losing learnings with Socioh’s Smart Switch.
This Agency Tested 50 Creatives So You Don’t Have To
Finding it hard to come up with ideas for your ad creatives?
Here are 7 creative concepts that performed well in the month of August 2023:
In the month of August we tested over 50 pieces of creatives on Facebook Ads.
Here's 7 creative concepts that performed the best:
— Rahul Issar (@therahulissar)
Sep 4, 2023
Thank you @therahulissar! These are some great ideas!
#ICYMI: The ad creative that all of DTC Twitter is talking about tricks your mind into thinking it’s a news article (even though it isn’t.) Steal that strategy now!
P.S. Want still more ad ideas? Check out Socioh’s ad library here.
#FeaturedAd - Paula Torres
Brand: Paula Torres
Format: Single Image (Story)
WHY IT WORKS:
Looking to test sales creatives?
(After all, it’s time to start testing your BFCM offers.)
How about a simple but eye-catching one like this ad by Paula Torres?
If you’ve got a great photoshoot, all you have to do is pick an eye-catching product photo, increase contrast, add ‘Sale’ copy on top and you’re set.
BONUS: If you’ve got a good offer, like the 40% OFF here, showcase it.
Add a simple caption that repeats the offer (and an end date to create FOMO!), and get those clicks!
Want more ideas? See this ad and 1000s of others in Socioh’s ad library.
#BrandedCatalog Spotlight - Meble Furniture
Brand: Meble Furniture
Category: Home Goods
Template type: Lifestyle image with BNPL
WHY IT WORKS:
Minimal design that showcases the brand’s clean and modern lifestyle images.
Price is mapped with BNPL (buy now pay later) installments automatically added by Socioh to make the price point accessible for those on a budget.
The logo is added to the top of the image to improve brand recall.
Create dynamic catalogs using secondary images from your product feed. Get started with Socioh’s Branded Catalogs here.
What’s New @Socioh
P.S. We update our library with new ads every week.
📣 DON’T MISS: Socioh’s first-ever DTC Boot Camp 2023.
Apply for a spot to work with us for 8 weeks. We’ll conduct audits of YOUR store with some of the top names in eCommerce so you’re ready to scale to your potential.
P.S. If you’re a woman founder, or know women who are killing it in DTC, please apply and/or spread the word!
Hurry, applications close soon! APPLY NOW.
Not ready to apply but still want to learn?
Join our Slack community for free access to educational material (audits, talks, and learnings) from this journey.
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