- The Wise Ad â Socioh's weekly newsletter for the DTC advertiser
- Posts
- đď¸ Now tag your IG ads to sell more
đď¸ Now tag your IG ads to sell more
Metaâs new feature uses your catalog learnings to turbocharge your static ads on Instagram
Estimated read time: 3 min, 21 sec
In this weekâs letter đ¨:
đď¸ New on Meta: Product tags on IG static ads.
đ Unlock insane growth in 2024. Hereâs how.
âââ Automatically apply discounts on your checkout page.
ââââđ #FeaturedAd - Mate the Label
đŠ #BrandedCatalog Spotlight - Ted Baker
đ New @Socioh
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META UPDATE: Now Tag Your Static Ads On Instagram
We have some exciting news.
Some of our catalog users are reporting a new feature in Meta.
Meta can now detect and suggest product tags for eligible static ads on Instagram âFeedâ and âExploreâ.
But it only works if youâre running catalogs.
According to Meta, these âsuggested tags will appear in Ads Manager if we detect a potential match in your ad creative with items in your catalog.â
Read more in this post by @rokhladnik here:
This is actually really cool. Thanks @Meta@MetaforBusiness
"Suggested Product Tags on Instagram Static Ads
We are pleased to introduce a new feature that can help detect product tags for eligible static ads on Instagram Feed and Explore. Suggested tags will now appear in Ads⌠twitter.com/i/web/status/1âŚ
â Rok Hladnik (@rokhladnik)
5:35 AM ⢠Dec 12, 2023
This is potentially HUGE. Not only does this make it easier for you to promote your products, it could also mean that Meta will use learnings from your catalog to improve the delivery of your static ads. Amazing, donât you think?
P.S. All the more reason to run catalog ads if you arenât already!
Not seeing the announcement in your ad account? Meta will roll out the feature to all accounts running catalog ads in the next few weeks.
Unlock Scale For Your DTC Brand In 2024. Hereâs The Plan.
All founders want to grow their brands.
But if youâre a bootstrapped DTC brand looking for YoY growth, you need to plan for it.
Donât know where to start?
Hereâs how @zachmstuck is doing it:
How to be prepare for insane YoY growth for your bootstrapped DTC brand đ¤
Create a 2024 sales forecast broken out by month, channel (DTC vs AMZ) and sku.
Create a 2024 PO summary that lays out individual units needed + a delivery schedule required to hit sales forecastâŚuse⌠twitter.com/i/web/status/1âŚ
â Zach Stuck (@zachmstuck)
3:33 PM ⢠Dec 12, 2023
Of course, there will be unknowns, but knowing your numbers from previous years and accounting for some unexpected hurdles will help you establish a baseline.
DONâT MISS: Focus on having 8-12 weeks of inventory at hand at all times, especially for your lead/bestselling products.
Auto-Apply Discounts When Shoppers Click On Your Ad
Do you often have customers dropping off after theyâve reached the checkout page or worse, canceling their orders because theyâve forgotten the discount code?
Hereâs a cool hack to avoiding this.
You can generate a shareable link to auto-apply your discount code on your checkout page in Shopify.
All you need to do is to prepare the following URL:
https://{shop_name}.myshopify.com/discount/{discount_code} â replacing shop_name and discount_code according to your needs.
You can also get this link from the admin panel in Shopify:
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e9b518b5-46da-4c36-8c2b-cf119389ee9c/Screen_Shot_2023-12-13_at_6.36.11_PM.png?t=1702487594)
Yes, itâs that simple.
Now when a shopper clicks on your ad, they donât have to remember the discount code or look for it when they checkout.
ICYMI: You can automatically apply discount codes on catalogs you set up in Socioh.
Use the âApply Discountâ feature on the left panel in your catalog settings and users who click on your ad will automatically have the discount applied on their checkout page!
Pretty neat, isnât it?
FeaturedAd - Mate the Label
Brand: Mate the Label
Category: Apparel
Format: Video (Story & Feed)
WHY IT WORKS:
Mate the Label uses its influencersâ content just right. Not only is the short video engaging and fun, it feels very relatable.
Thanks to the super cozy setting in which the influencer shoots it and her âwholesomeâ mom energy, their three-piece co-ord set looks as versatile and wearable as they claim it is.
The simple caption emphasizes this wholesomeness with USPs like organic, natural, and non-toxic highlighted.
Finally, the brand knows itâs not for everyone â the free shipping over $150 ensures that only the right audience clicks through.
Want more ideas? See this ad and 1000s of others in Sociohâs ad library.
#BrandedCatalog Spotlight - Ted Baker London
Brand: Ted Baker London
Category: Apparel
Template type: Holiday arrivals with background
WHY IT WORKS:
The New Year theme with 2 images and a dark, moody background stands out in shoppersâ feeds.
The template mirrors the brandâs home page and new year assets to present a consistent shopping experience.
The clear messaging draws attention to the brandâs latest arrivals for the holiday celebrations and creates FOMO.
Create dynamic catalogs using multiple images from your product feed. Get started with Sociohâs Branded Catalogs here.
Whatâs New @Socioh
Feature update: Your Socioh catalogs will now include sold-out products automatically. This means that all products in your existing catalogs will now have the most up-to-date design template (unless theyâre deleted or archived products), and you wonât have to worry about different designs in your Shops â or editing restocked products. As always though, Meta wonât show sold-out products in your dynamic ads. Win-win!
New ads this week â Innvictus, Viceversa, Grainger Canada, and more. Find these ads and tons of inspiration in Sociohâs ad library.
P.S. We update our library with new ads every week.
The world of advertising is evolving fast, and keeping up with it all can be exhausting.
This is why we deliver what you need to know â and only what you need to know, once every week. So you can make the wisest decisions about your ads.
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