Estimated read time: 3 min, 5 sec
Been following the changes in advertising on Meta post iOS 14?
But with Facebook’s current emphasis on broader and stacked audiences, there’s a PROBLEM.
Your shoppers are now seeing your catalog ads at greater frequencies, with some ads even going up to 15-20.
So what should you do? Is cutting budgets and risking losing warm audiences your only option?
What if we told you that there is a way to keep changing the design of your catalog creative without changing your catalog OR losing your campaign learnings?
Our just-launched “Smart Loop” feature does precisely this.
Read more here.
Reply to this newsletter for an exclusive invite to test the alpha. P.S. Hurry, we’ve got limited invites.
Shopify just announced the launch of its Audiences tool for Facebook and Instagram ads.
The launch comes after months of Beta testing its ‘Shared Audience Network’ with select client accounts, and is now available to all Shopify Plus merchants.
This is big news for the industry, especially with Facebook struggling to recover lost ground post iOS 14.
Here’s what we know:
While some accounts we work with have seen good results during Beta testing, others’ results have been underwhelming.
Have you tried these audiences yet? We’d love to hear about your experience.
Curious to know about lesser-known Shopify apps that successful eCommerce stores are using?
Check out this great thread by @jspujji:
I asked a secret cabal of Shopify store owners making $1,000,000+
"What's your favorite emerging Shopify app? The one people don't know yet."
Here are the 7 apps every Shopify store will soon be using 👇🏽👇🏽👇🏽
— Jesse Pujji (@jspujji)
May 4, 2022
What do you think? Which of these would you use?
Shopify SEO giving you restless nights?
Kevin Indig, Director of SEO at Shopify, shared a thread to help you sort out your internal links and get your 7 hours of beauty sleep.
Here's his thread summarized in five tweets:
Weekly content pick from Ahrefs 📚
Each week, we handpick interesting content to feature in Ahrefs' Digest newsletter. Here's one you may have missed in the latest edition on internal link optimization 🔽
— Ahrefs (@ahrefs)
Mar 25, 2022
Do you have any tips for our readers? We'd love to know!
Category: Children’s Toys
Caption: 1 simple tip that all toddler-parents should know 👏
Headline: Discover Intentional Play with The Play Kits
WHY IT WORKS:
A new parent is always looking for the best learning tips and tools for their child. This ad combines both, effectively leveraging FOMO to get parents to click on it. Once in, the short video feels more like you’re hearing from another parent (and professional), keeping you hooked. And the beauty of it all? The Play Kit is barely advertised, but there’s actually no way to miss it! Amazing? We thought so!
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The world of advertising is evolving fast, and keeping up with it all can be exhausting.
This is why we deliver what you need to know - and only what you need to know, once every week. So you can make the wisest decisions about your ads.
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Brain food for the wiser advertiser