🧐 Should you pay for Northbeam, Triple Whale or Rockerbox?

Everything you wanted to know about attribution but didn’t know whom to ask.

Estimated read time: 3 min, 47 sec

In this week’s letter 📨:

  • 🙋 All your questions about attribution answered

  • 🤑 Use these 9 emotional motivators to make insanely profitable ads

  • ✍🏽 5 places you CANNOT miss if you’re researching ad copy

  • ​​🐶 #FeaturedAd - Pooch & Mutt

  • ​🐾 #BrandedCatalog Spotlight - Korriko

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Paid Attribution Tools Are Here to Stay. Or Are They?

And they’re not exactly cheap.

So why has there been so much noise about getting a subscription for one?

Should you pay for Triple Whale, Northbeam, or Rockerbox?

Homer Simpson opening empty wallet, Bart disappointed

We’ve received countless such questions from eCommerce founders and advertisers since launching our own FREE first-party pixel. (Yes, you heard that right!)

Karan Jassar, founder and CEO of Socioh, spoke to Andrew Foxwell of Foxwell Digital to answer all your questions about attribution and the first-party pixel.

See the discussion from their webinar here.

Some of the questions covered:

- Will a 1st-party pixel improve my ROAS?

- What are attribution models and why are there so many of them?

- Which is the best attribution model?

- Which is the best app - Triple Whale or Northbeam or Socioh or Rockerbox?

- What is the difference between these apps?

Have any other questions? Reply to this email or get in touch with us on Twitter and we’d love to get back to you!

Using ‘Angles’ To Test Creatives? Try ‘Emotions’ Instead

Testing creatives but ‘creative hooks’ not working for your ads?

Or perhaps you want a better way of thinking about your brand messaging?

Instead of focusing on angles, try testing ‘emotions’ in your ads and see the difference it makes.

Here are 9 emotional motivators you can use to make better ads and get more sales:

Thanks for this great thread, @SarahLevinger!

P.S. All the examples are SO good.

Researching Ad Copy? Here Are 5 Places You Cannot Miss

Are you researching ad copy?

Go where your ideal users already are.

Here are 5 places you shouldn’t miss:

Using your customers’ words is a great way to make ads that resonate.

TIP: Do this even if you ask ChatGPT to write your ad copy — trust us, the end result will actually get you more clicks!

#FeaturedAd - Pooch & Mutt

Brand: Pooch & MuttCategory: PetsFormat: Carousel

Pooch & Mutt carousel ad - Socioh ads library


The ad uses a carousel format with bright-colored cards that catch the eye. Further, each card tells a small story, highlighting a USP, brand value, social proof, or benefit:

  • Approved by vets

  • 10,000+ highly-rated reviews

  • Featured in Vogue

  • Green, plant-based packaging

  • Rewards on every order

Tried manual carousels yet? They’re a great way to do both — speak your customers’ emotions and address their concerns using their own words.

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Korriko

Brand: KorrikoCategory: Pet Accessories Template type: Two-image with lifestyle images and product name mapped

Korriko Branded Catalog with lifestyle image


  • The two-image format and adorable design of the catalog stands out in social feeds.

  • Cute design elements and the brand’s logo elevate the product feed and improve brand recall.

  • Lifestyle images and product names help shoppers connect to the product and envision using it.

Get complete control over your catalog creative with Socioh’s Branded Catalogs. Learn more here.

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