💵💵 Paying for an attribution tool? Get the most from it!

+ Top 3 things eCom brands can do to scale.

Estimated read time: 3 min, 40 sec

In this week’s letter 📨:

  • 💵 Get the most out of your first-party pixel

  • 🥇 Planning Q4 sales? Copy this playbook NOW

  • ​​ 6 ad creative strategies to test in your store

  • ​​​​​​​👟#FeaturedAd - Innvictus

  • 🥤#BrandedCatalog Spotlight - Brümate

  • 🆕 What’s new @Socioh

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All Your Questions About Advertising on Meta and Attribution Answered

What is accrual-based attribution and how can it be used to scale your brand?

Have questions on advertising on Meta and the best use of first-party pixel data?

In this Up Arrow podcast with William Harris of Elumynt, @Karanjassar cuts through the noise about attribution, Meta shops, and the top 3 things that D2C advertisers should be doing to scale:

Here are some of the highlights from the podcast:

  • 27m:36sec - 31m:28sec The difference between cash and accrual-based accounting, and the advantages of each.

  • 37m:03sec - 45m:04sec How long should you run a test before determining a campaign's success?

  • 45m:44sec - 48m:40sec — Top 3 things that D2C advertisers should be doing to scale

And more.

Have questions? Reply to this email and we’ll answer every one of them.

Q4 Planning Stressing You Out? Here’s A Playbook You Can Copy

Setting revenue expectations for the last quarter?

Thanks to @ecom_con, you have a ready-to-use playbook:

Use this framework to:

  • Generate Q4 revenue projections

  • Set efficiency goals

  • Understand your SKU mix

  • Set daily revenue/MER goals

  • Create contribution margin sensitivity tables.

BONUS: Doing this means you know how to react even if you’re not meeting your revenue goals (and there are going to be days like that!) you can make informed decisions to keep/cut ad budgets based on your projections.

Thank you, Connor. This is advertising gold! 🥇

Why You’re Approaching Your Creative Strategy Wrong

Been thinking of creatives only in terms of hooks or formats?

It’s time to step back and start thinking about creatives not just in terms of CTR but Work Those Angles: Ad Creative Strategies To Test Now

Want more creative strategy ideas?

We relate — it’s important to have a roster of ad creatives to test!

Here are 6 ad creative angles you can work into your ads:

P.S. There are some great examples to choose from here! Thanks Qashumar!

Want still more ideas? Check out Socioh’s ad library for a searchable database (and of course keep reading our newsletter — we bring you an ad breakdown every week!)

#FeaturedAd - Innvictus

Brand: Innvictus
Category: Footwear
Format: Single Image (Feed)


Want a simple yet eye-catching ad creative?

Here’s a simple idea that showcases your products to great effect and doesn’t need crazy discounts or a production team to get it right.

What’s great about this format is that you can use it with any products you have (or even remove backgrounds from all your images in a dynamic ad) so long as you have PNG images of your products and some time to play with fonts!

Use it to promote specific offers or collections, or your New Arrivals for an ad that is as attractive as it is uncomplicated!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Brümate

Brand: Brümate
Category: Drinkware
Template type: 2-image with rotating USPs


  • The template replaces white backgrounds from product images with an attractive, outdoorsy background that makes the dynamic ad stand out.

  • Black Friday text and cut prices are added to draw attention to the offer.

  • Brümate’s logo is added to the template to improve brand recall.

Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.

What’s New @Socioh

P.S. We update our library with new ads every week

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