😍 Plan Your Most Profitable Valentine's Day Sale 2023.

Estimated read time: 3 min, 47 sec

In this week’s letter 📨:

• 💝 ​​You NEED to run these ads for Valentine's 2023

• 👉 Scaling your Adv+ shopping campaigns? Don’t miss this tip!

• 📦 Shopify changed how it calculates your AOV

• ​​​​🌱 #FeaturedAd - Pela Case

• 🥾 #BrandedCatalog Spotlight - SASnola

If a friend forwarded this to you, subscribe so you don’t miss anything! And don’t forget to follow us on Twitter.

Are You Ready for Valentine’s Day 2023? This Simple Checklist Is All You Need

The holidays are over (yes, we know, we’re finding it hard to accept too) and it’s time to hit the gas and fire up your ads.

Ready to start?

Great! Now is the perfect time to get started with your Valentine’s Day ads.

And we’ve got just the thing to help you.

We asked our founder and CEO @Karanjassar for his checklist for Valentine’s Sales.

And the result? A super simple and actionable to-do list for your Meta campaigns.

It has everything you need to plan your Valentine’s Day ads — right from the creatives you need, to a simple full-funnel campaign setup.

Want to take a look? Get it here.

Don’t miss out on your most profitable Valentine’s Sale yet!

Scaling Your Advantage+ Shopping Campaign? Check Out This Great Tip

Getting good results with Meta’s Advantage+ Shopping Campaign?

Then you certainly don’t want to miss out on this great tip by @herrmanndigital:

Remember, Advantage+ campaigns don't work for all accounts, but if they’re working well for you, this tip is definitely worth trying.

Another tip we suggest you try now (and it’s oh-so-easy with Socioh’s Catalogs) is to test carousel-only Advantage+ campaigns on Meta.

After all, if these work for your brand, imagine the work they’d save you in testing new creatives!

#ICYMI: Did Your Average Order Value Just Go Down?

Missed this important update from Shopify?

If you’re wondering why your Average Order Value (AOV) just dropped in your Shopify dashboard, you’re not alone.

The eCommerce platform has changed the way it calculates your AOV.

Until now, Shopify Analytics based your AOV on the "total sales" value of an order.

However, with many businesses offering discounts, the platform has decided to adjust stores’ AOV to "gross sales minus discounts".

While a decidedly better way to calculate your average order value (AOV), don’t be surprised if you suddenly notice a lower AOV on your Shopify dashboard!

Wondering what took Shopify so long to get this right? Us too!

#FeaturedAd - Pela Case

Brand: Pela Case Category: Phone casesFormat: Single Image (Story)

Caption: 🏃‍♀️💨 Run... don't walk! For a limited time only enjoy 𝐁𝐎𝐆𝐎 𝟓𝟎% 𝐎𝐅𝐅.

WHY IT WORKS:

What makes a great ad? Design? A great offer? Social proof? This Pela Case ad does all this and more.

The unique background color gradients and interesting product placements grab the eye. But it is really their clear offer — Buy One Get 1 50% OFF —that sets the ad apart from others in any shopper’s feed. In addition to that, the ad uses minimalist but clear design and copy to highlight their USPs and display social proof.

With sustainability proving an important consideration for over 30% of global consumer choices, their fully compostable phone cases are a clear win. And what’s better, they are also loved by over 850,000 customers. Impressive — and effectively conveyed? We think so!

And in case you’re wondering, yes, running single-image ads in your creative mix is always a good idea. Don’t believe us? Here’s proof!

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - SASnola

Brand: SASnolaCategory: FootwearTemplate type: Product image with custom text and frame

WHY IT WORKS:

• The clean, product-focused template uses the store’s logo and colors to improve brand recall.

• Relevant text highlights the Made-in-America brand’s commitment to quality and authenticity.

• Stickers are used to highlight a USP — shoppers can find a comfortable fit no matter their foot size/width.

Add brand colors, fonts, and logos to your catalogs in a single click. Learn more about Socioh’s Branded Catalogs here.

Why am I getting this newsletter?

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

This newsletter is curated by Socioh.

Don’t want to receive this email? Just unsubscribe using the link in the footer and you won’t hear from us again.

Join our FB group for pro tips & insights about Facebook advertising.