🚨 Scared to ask too many questions?

You're losing out on important data

Estimated read time: 3 min, 48 sec

In this week’s letter 📨:

  • ​​​​🛍️ Ask more of your shoppers. No, really.

  • ​​​​🤯 Just Launched: Meta’s Gen AI

  • 👀 Would you test these ad creatives?

  • ​​​​👰🏽 #FeaturedAd - Birdy Grey

  • 👕 #BrandedCatalog Spotlight - Hunky Tops

  • 🆕 New Ads @Socioh

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You’re Not Collecting Enough Data From Your Shoppers

Conventional wisdom dictates you reduce friction.

Especially when asking your website visitors to sign up for emails.

After all, more steps = more friction, right? 

WRONG. 

Asking more questions will not affect your signup rate negatively. 

Check out this great thread by @EcomMikeGalvin

As his A/B test with sign-up forms shows, there is no significant difference in the number of sign-ups even with a longer list of questions. 

AND there’s suddenly tons more data from qualified shoppers to work with. 

Honestly, we’re shocked we didn’t think of testing this sooner! 🫢

BONUS: What Mike hints at but doesn’t tell you is the positive impact it has on the welcome flow conversion rate. If you’ve asked the right questions, you know exactly what your shoppers are looking for!

What You Need To Know About Meta’s Gen AI Launch

Meta’s just begun rolling out its AI features for advertisers. 

And we’re super excited. 

From being able to test new creatives at the touch of a button, to generating variations on ad copy, Meta’s AI tool promises to make ad creation more efficient for advertisers.

Want to know what to expect? 

Sneak a peek here.

Test Now: Ad Creatives That Don’t Feature Your Product 

Does every ad you run feature your products? 

It may be time to test ads that don’t! 

Hear it from @ashvinmelwani, whose brand of nutrition supplements is killing it: 

Crazy, isn’t it? 

Wait till you see the numbers:

Now we’re curious to see the creatives for ourselves. 

But since Ash won’t tell, take a look at his ad library and see for yourself.

Brand: Birdy Grey
Category: Apparel
Format: Video (Feed & Story)

WHY IT WORKS:

Another week, another short video ad to inspire you.

This 12-second Birdy Grey video keeps things simple: a great hook, a product showcase (really it’s just a slow-motion video of a rack of dresses), and their USPs. 

Beginning with a great, FOMO-inspiring hook “why bridesmaids are obsessed” with their dresses, the ad then uses bold text to highlight their USPs. 

But here’s the thing. They know their strengths. 

Not only do they have great prices ($99 for custom/coordinated bridesmaid dresses is quite unbeatable), their 7-day shipping promise doesn’t hurt either!

Plus, they do sizes up to 3X.

By this point, we’re clicking through just to take a look!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Hunky Tops

Brand: Hunky Tops
Category: Apparel
Template type: 2-image template with image zoom

DESIGN HIGHLIGHTS:

  • The template uses a unique 2-image design to showcase their t-shirts’ details. 

  • While lifestyle images are shown up front, the template also uses a zoom lock to focus on the print details. 

  • With the brand’s bright colors and attractive prints, the catalog immediately stands out in shoppers’ feeds.

Showcase different angles or product details in your catalog ads. Learn how to leverage additional images with Socioh’s Branded Catalogs.

New Ads @Socioh

New ads this week — Outer, Boy Smells, HAY, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

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