💰💰 Sell more with ‘Intro cards’ on Meta
Don’t miss this ad type if you’re running dynamic ads on Facebook
Estimated read time: 3 min, 41 sec
In this week’s letter 📨:
🤑 Intro cards with product sets — Meta ads to test now
📨 Use this strategy to segment your Email/SMS audiences
✅ Improve your landing pages without blowing your budget
👟 #FeaturedAd - Suadex
👕 #BrandedCatalog Spotlight - Noralee by Rylee+Cru
🆕 What’s new @Socioh
DON’T MISS: Combine ‘Intro Cards’ with Meta’s Catalog Ads To Sell More
Do you run catalog-based ads (DABA/DPA) for your brand on Meta?
You probably also run static image ads.
What if you could combine the two creative formats and get the best of these ad units in one ad?
Socioh’s founder and CEO @Karanjassar writes how an intro card (with a catalog ad/product set) is the most underutilized creative format.
But it practically prints money!
Wondering why you haven’t heard of it yet and how to test it in your account?
Read more here.
Not Segmenting Your Email and SMS Audiences? Here’s A Simple Strategy You Can Adopt
Are you segmenting your Email/SMS audiences?
If you aren’t, this could be costing you.
Not only is segmenting important for getting the right message in front of the right shoppers, it could also be the difference between using your ad spend well and overspending on unresponsive segments.
According to @yojimmykim, the founder and CEO of Sendlane, you should have a minimum of 3 segments, which can be layered with other relevant behaviors:
It's shocking how often I step into accounts and I see little to no segmentation in their email and sms.
Most often it's the old "90 day active/engaged" segment.
Great audience management is the FOUNDATION to a good email and sms marketing strategy.
Here’s are the basics of… twitter.com/i/web/status/1…
— Jimmy Kim (@yojimmykim)
Oct 3, 2023
#ICYMI: Want to learn more about how to get the most from your Email/SMS marketing?
Join our Slack community for free access to educational material by Jimmy Kim and other speakers at Socioh’s first-ever DTC Boot Camp 2023.
Testing Landing Pages? Do It Without Blowing Your Budget
Decided to test landing pages but don’t have a big budget?
You don’t have to pay an agency to do it.
Instead, focus on 4 different copies and split-test the page against the original.
Luckily, @iambrandonham tells us how:
Hot Take: Paying $2k+ for a single landing page is insane
There’s no guarantee the landing page will work, and all you’re really paying for is a design filled with C- copy
Instead, do this
1) Hire a copywriter to write multiple landing pages
2) Use a simple page builder… twitter.com/i/web/status/1…
— Brandon Ham | Ecom Advertorials (@iambrandonham)
Sep 19, 2023
Remember, design is subjective — just like with creatives, testing is the only way to decide what works and what doesn’t.
#FeaturedAd - Suadex
Format: Static Image (Feed)
WHY IT WORKS:
Wondering how to reach out to recent site visitors or product viewers?
This ad by Suadex is a great example of a creative for retargeting traffic that has shown an interest in your products.
By highlighting the key features of the brand’s lead product, the ad speaks to a specific target audience — construction workers, hikers, and people who want sturdy shoes that offer protection.
And the best part? The creative conveys authenticity as it doesn’t look overdesigned!
What do you think? Would you test this creative?
Want more ideas? See this ad and 1000s of others in Socioh’s ad library.
#BrandedCatalog Spotlight - Noralee by Rylee+Cru
Brand: Noralee by Rylee+Cru
Category: Kids’ Apparel
Template type: 2-image with rotating USPs
WHY IT WORKS:
The multi-image design showcases the brand’s lifestyle images and each product’s fit to great effect.
The backgrounds are removed from the product images to add a softer, neutral aesthetic to the product feed.
The “Noralee” logo is added to improve brand recall.
Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.
What’s New @Socioh
New Feature Launch: Now use Smart Switch on Socioh’s supplementary feeds.
And what better timing than BFCM?! Use your existing catalog, add Socioh’s supplementary feed, and voila! You can test any number of offers and creatives on your existing dynamic ads without losing learnings. Iterating on dynamic ads has never been easier!
P.S. We update our library with new ads every week.
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