The Wise Ad — Socioh's weekly newsletter for the DTC advertiser
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🚨 Has Shopify’s newest launch broken your CAPI?

🚨 Has Shopify’s newest launch broken your CAPI?

Check your settings now

Bhuvi Gupta
August 21, 2024

Estimated read time: 3 min, 45 sec

In this week’s letter 📨:

🚨 Check your CAPI settings now
✅ 4 key post-purchase moments for better retention
🛑 Don’t give away freebies without an ask
🔮 #BrandedCatalog Spotlight - Kalifano
👄 #FeaturedAd - Nyx
🆕 New Ads @Socioh

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Has Shopify’s Newest Launch Broken Your CAPI?

A lot of the accounts are reporting broken CAPI from Meta after Shopify’s forced Checkout Extensibility feature launch.

If you were just force-upgraded to Checkout Extensibility on Shopify, check your CAPI from Meta.
It's broken on several accounts for us.
— Brad Ploch (@brad_ploch)
2:48 PM • Aug 16, 2024

If you’re using Shopify, we suggest checking your CAPI now.

But what should you do if your CAPI is broken?

Reset your data-sharing settings. Here’s how:

Here’s the fix for Checkout Extensibility breaking your CAPI, if your CAPI is still busted.
- In Shopify click “Sales Channels” on the left then under “Installed Sales Channels” click the Facebook & Instagram channel.
- Once there, click “Settings” at the top and scroll down… x.com/i/web/status/1…
— Max Rosewater (@max_rosewater)
6:56 PM • Aug 17, 2024

Thanks, Max!

P.S.: Don’t know if you have your CAPI set up? Max’s process has you covered, but here’s a quick guide to enabling data sharing between Meta and your Shopify store.

Want Better Repurchase Rates? Don’t Ignore These 4 Key Moments

Want better retention?

Start with better customer data.

Here are 4 key post-purchase lifecycle moments you need to pay attention to:

My 4-step repurchase rate booster playbook.
To perform well, you need to know:
A) when to trigger which flow
B) what to show or say
Let me introduce...
4 key post-purchase lifecycle moments 👇
— Michael Galvin (@EcomMikeGalvin)
4:29 PM • Aug 4, 2024

Thanks, Michael! We love the actionable tips for each!

Offering A Freebie? Ask For Something In Return

Are you offering your customers something free?

Asking for something in return will not hurt demand — and may even increase it.

Of course, the ask has to be something small, like a short survey, watching an ad, or writing a review:

🎓 Scientific research: ask for something small in return when giving a free product. It’s a win-win.
📈 It doesn’t hurt demand - and often BOOSTS it
— Ariyh (@AriyhTips)
6:44 AM • Aug 20, 2024

The psychology behind it: When something is free, it grabs our attention.
We consider something free as different from any number (even $1), which disproportionately attracts us to free offers.

People are willing to accept offers where they pay through time or effort instead of money, even if the costs exceed the benefits. It’s just how our brains are wired! 🤯

#BrandedCatalog Spotlight - Kalifano

Brand: Kalifano
Category: Home Decor
Template type: Collection-based intro card with a carousel highlighting brand values

DESIGN HIGHLIGHTS:

An intro card is designed to provide context on the collection/product set being advertised.
The template uses lifestyle shots to showcase how the products would fit into their shoppers’ homes.
Rotating brand values are added to highlight trustworthiness and the reasons their customers prefer them.

Use intro cards with Socioh’s Branded Catalogs to add context and highlight the most important message in your dynamic ads.

#FeaturedAd - Nyx

Brand: Nyx
Category: Cosmetics
Format: Static Image (Story)

WHY IT WORKS:

What do you do when you’re a well-known brand but want to draw attention to a new drop?

If you’re a luxury/higher-end brand, you’ll probably want to focus on the product and keep things minimalistic, like this ad by Coach, or this back-to-school ad by New Balance.

But what if you’re announcing new variants for a budget-but-super-popular product?

Nyx has chosen to go all in for this ad.

Not only does the choice of an acid-green background stand out, but their typeface, font colors, product shot, and even their name, all have one goal — to grab attention.

The brand carefully highlights that this is a crowd favorite, with the same formulation and price that their customers love.

After all, if you have a winning formula, you don’t need to change it!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

New Ads @Socioh

New ads this week — Camp Chef, Camping World, Coach, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

Socioh is the industry leader in Dynamic Ad creatives for Meta.
Our design and automation tools are used by leading ad agencies & eCommerce brands to create highly targeted catalog ads that encourage conversion. Sign up for a no-obligation demo.

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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