The Wise Ad — Socioh's weekly newsletter for the DTC advertiser
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💸 Spend all your $$

💸 Spend all your $$

30 days before your sale

Bhuvi Gupta
April 24, 2024

Estimated read time: 3 min, 47 sec

In this week’s letter 📨:

💸 Spend all your ad budget before your sale
🛍️ Get your purchasers to shop again, quicker
🤑 Use ChatGPT to find new audiences for your ads
😴 #FeaturedAd - Beam
👟 #BrandedCatalog Spotlight - Greats
🆕 New Ads @Socioh

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Planning A Sale? Max Your Ad Budget 30 Days Before It

Have a big sale coming up?

Spend the majority of your ad budget at least a month before your sale begins.

Yes, you read that right.

Instead of spending on advertising closer to your sale, advertise on getting full-price customers a month before it.

See how @johnhickey1970 does it and why it’s a great strategy:

This is smart. New customers most likely to repeat in the 30-90 days after the first purchase.
So filling the customer file ahead of a big sale maximizes your top and bottom line for the event itself.
— Alex (@heyitsalexP)
Apr 23, 2024

P.S. Not only do you get customers who pay full price earlier, you can also email them your sale details to incentivize repeat orders! 💯

Do This To Make Your Shoppers Buy From You Again

You know retention is key to lower CPA (cost per acquisition).

And you know that customers who make a repeat purchase close on the heels of their first purchase are more likely to buy from you again.

But how do you decrease the average days between orders?

Steal this strategy right from True Classic’s playbook:

True Classic Case Study #6: How We Decreased AVG Days Between Orders by 10% in Q4 🧵
As retention experts, our goal is to get customers to buy quicker, buy more, & buy for longer. This thread is about getting them to buy quicker.
First, let's align on terminology:
— Feras Khouri (@Ferastotle)
Apr 23, 2024

Thanks, Feras! We especially appreciate you sharing the customer-facing messaging you’re using for retention.

BONUS: Want the ultimate post-purchase strategy? Use packaging inserts to incentivize your shoppers’ next purchase. Here’s an opportunity with a 100% open rate guaranteed!

Use ChatGPT To Find Profitable Audiences on Meta

Audiences are dead.

But are they?

Broad audiences are indeed outperforming most retargeting or even lookalike audiences on Meta.

However, that doesn’t mean you should retire interest-based audiences altogether.

They are continuing to perform well for several stores — especially for brands with niche audiences.

Here’s how you can use ChatGPT or Claude to find the next profitable audience for your brand:

Here's a prompt I've been using to brainstorm Interest audiences in Meta.
I know going Broad is the craze right now, but sometimes I like to throw in an Interest stack or two as supplementary to Broad.
Since LLMs aren't directly connected to Meta, the audiences the prompts… twitter.com/i/web/status/1…
— Gold Tetsola | The Cyborg Marketer 🤖 (@gold_tesla)
Apr 23, 2024

Thanks, @gold_tesla - we can’t wait to try this out!

#FeaturedAd - Beam

Brand: Beam
Category: Supplements
Format: Video (Feed & Story)

WHY IT WORKS:

Find making short video ads hard?

Keep it super simple and effective, like this 12-second ad by Beam.

With just 3 product reviews and product shots (combining packaging and in-use shots), the ad conveys not just what their product is, but also the benefits of their product.

And what’s better, you hear it from their actual customers!

In addition, the headline “Meet the Bedtime Blend that Keeps Selling Out” reinforces social proof with FOMO.

So if you’ve been sleeping poorly and want a soothing cuppa at the end of the day, you’ll likely click on this ad. We know we did!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Greats

Brand: Greats
Category: Footwear
Template type: Multi-image layout with mapped price

DESIGN HIGHLIGHTS:

The minimalist template uses the brand’s product images, fitting them perfectly.
Rotating USPs are added to highlight the brand’s key value propositions.
The template’s aesthetic and the addition of the brand’s logo ensure a seamless experience between the website and the catalog ads.

Add USPs, branding, or map key marketing info onto your dynamic ads. Learn more about customizing your dynamic ads with Socioh’s Branded Catalogs.

New Ads @Socioh

New ads this week — Sakara Life, Billie, Bearaby, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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