Spicy! 🌶️🌶️

Estimated read time: 3 min, 57 sec

In this week’s letter 📨:

• ❌ You’ve been doing background removal wrong

• 🤑 Easy CRO tests you can run on your website

• 👀 Will a first-party pixel help you track better?

• ​​​​🧼 #FeaturedAd - Blueland

• 🧥 #BrandedCatalog Spotlight - Sole et. Al

• 🆕 What’s Up @Socioh

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Removing Image Backgrounds For Ads? Here’s How To Do It At Scale.

There are a lot of paid and free apps that’ll let you remove backgrounds from your images.

You can remove the background of any product photo, and add text, gradients, on-brand backgrounds, etc. to create amazing ads.

But what do you do if you want to do this in bulk for your entire product feed?

And how do you then use these transparent images to run dynamic catalog ad creatives on Meta?

We show you how we helped a brand convert their .webp images to .png formats and make amazing catalog ads for Meta.

Read our blog here.

Running A CRO Test Is Easier Than You Think. No, Really!

Conversion Rate Optimization (CRO) doesn’t have to be hard.

Small, incremental changes and knowing what KPIs to look for are great ways to optimize your website and landing pages.

Want an example?

Look at this simple test run by @dtcpages which resulted in a revenue per session lift of 7.4%:

Pretty neat, isn’t it?

P.S. Want more CRO tests and tips? @CarlWeische, @kurtinc, and @DylanAnder are some other Twitter handles to follow.

#ICYMI: Is Meta’s Own Reporting Unreliable And Do You Need A 1st Party Pixel?

Until iOS14, Meta used its own in-platform tracking alongside third-party cookies to track user behavior across different websites and platforms.

However, with Apple’s ATT changes and the related data loss, and now with Google moving toward phasing out third-party cookies (does everyone hate GA4?), first-party pixels have become an important tool to ensure transparency in attribution.

A key difference between Meta’s in-platform reporting and first-party pixel data is that first-party data is owned and controlled by the website owner.

But what are some of the more significant differences between a first-party attribution tool and Meta’s own reporting?

And do you need to care? We tell you everything you need to know.

#FeaturedAd - Blueland

Brand: Blueland
Category: Home Goods
Format: Single Image (Story)

WHY IT WORKS:

It is impossible to miss this ad by Italic.

After all, everyone loves a good bargain.

By using a well-recognized brand name and offering the same experience at a fraction of the price, the ad positions the brand as an accessible, yet luxury brand.

(After all, a tenth of Four Seasons is still not department store cheap.)

And the minimalist aesthetic of the ad reinforces this positioning. The ad appeals to both, luxury buyers looking for deals, and also aspirational, higher-income consumers.

Now here’s a brand that understands its audience for online retail.

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

P.S. We add new ads every week. Pictured above are the most recent additions to Socioh’s ads library.

#BrandedCatalog Spotlight - Sole et. Al

Brand: Sole et. Al
Category: Apparel
Template type: Lifestyle with BNPL (Buy Now, Pay Later)

WHY IT WORKS:

• The catalog uses a vertical layout with a dark band to ensure that the brand’s vertical lifestyle images are perfectly fitted.

• Product price is mapped, with rotating BNPL payment (Clearpay and Klarna) options highlighted.

• The exact number and amount of installments are automatically calculated and added with Socioh’s dynamic rule-based mapping.

Use Socioh’s one-click image selector to select non-primary images in your dynamic catalog ads. Get started here.

What’s Up @Socioh

Retarget your warmest customers with products they’ve already engaged with.

Use Socioh’s ready-to-use Full Store DPA campaign and get set up in under a minute. Here’s everything you need to know about why this is a great campaign to run and how to get it set up for your brand.

Need help? Reply to this email and we’ll help you with the best campaigns for your store.

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