STOP, don’t shoot! ✋😨🤚

Estimated read time: 3 min, 39 sec

In this week’s letter 📨:

• ❓ Is your funnel working? 

• 🏅 Your next winning creative

• ​​✅ Sell more with lifestyle images in your dynamic ads

• ​​​​✂️ #FeaturedAd - Cuts

• 🏃‍♀️ #BrandedCatalog Spotlight - Under Armour

• 🆕 New @Socioh

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Ad Underperforming? Check Your Funnel Before You Kill It

How do you assess a new creative? 

And how do you assess whether it’s working?

Whatever your metrics, WAIT.

Look at your funnel health and set benchmarks before you kill any ads.

But what is your funnel and how do you asses it?

Here’s some advice from @drjonathansnow that can help:

P.S. While these are good benchmarks for fast-moving consumer goods, they may be different for certain kinds of products. Your goal should be to identify and improve your metrics month-on-month. 

Want To Find Your Next Winning Creative? It’s Easier Than You Think

Want to find a creative that works? 

Test. 

But don’t just copy other brands — do it in a way that speaks to YOUR customers. 

Sounds good, but what do we mean? 

Take a look at this tweet by @AshvinMelvani — and don’t forget the example in the response by Ivan:

What a great way to talk to your actual customers, don’t you think?

Now go find your winner!

Replace Plain Product Images With Lifestyle Shots in Your Meta Catalog Ads

Lifestyle images are among the most important creative assets a brand can have. 

After all, what could be better than lifestyle images to convey emotion?

And yet, most brands use product images with a plain white background in their product catalog. 

That’s because the standard product feed pulls the first image from the product page and displays this in the brand’s dynamic ads. And that sucks, especially when you have great assets you could be using. 

Here are 21 real examples of brands using lifestyle images in their dynamic ads. 

P.S. Want to use additional images in your carousel ads via Socioh? We’ve got you covered!

#FeaturedAd - Cuts

Brand: Cuts
Category: Apparel
Format: Static Image (Feed & Story)

WHY IT WORKS:

Got a promo coming up and don’t have much time to work on your ads?

Copy this static ad by Cuts — just add your offer details onto a shot of your bestselling product, add the product name and cut price, and voila! You have an ad that gets you clicks!

Why? Showcasing your hero products works. It already has product-market fit and tons of social proof, making the journey from click to conversion shorter. 

Plus the use of caps in the caption and 30-60% off bold copy help stress urgency — the biggest sale of the year? You’ve got my attention.

PRO TIP: Want to do this with a catalog ad? Advertise a product set with your bestsellers highlighting your offer, product name, and slashed price. See how you can customize your catalog ad creative. 

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Under Armour

Brand: Under Armour
Category: Footwear
Template type: Background removed product images with BNPL

WHY IT WORKS:

• The template uses a minimalist design, playing with product placement and layers to catch shoppers’ eyes. 

• Geometric, translucent design elements are used to focus on product construction and styling details.

• Dynamic information such as product name, price, and BNPL (buy now pay later) installments, is mapped to create interest and drive relevant traffic.

Easily remove the background of your product images in one click using Socioh. Learn more about Socioh’s Branded Catalogs here.

What’s New @Socioh

New ads this week — Clever Blends, Burst Oral Care, Italic, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

Why am I getting this newsletter?

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This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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