👎 STOP worrying about campaign learnings

Estimated read time: 3 min, 22 sec

In this week’s letter 📨:

• ✅ The right way to scale your cost-caps

• 4️⃣ Best review apps for your Shopify store 

• 🙅 Are you getting these ad basics wrong?

• 🐶 #FeaturedAd - Ollie

• 💍 #BrandedCatalog Spotlight - Adornmonde

• 🆕 New Ads @Socioh

If a friend forwarded this to you, subscribe so you don’t miss anything! And don’t forget to follow us on Twitter.

Want To Scale Your Cost-Cap Campaigns? Here’s Useful Advice

So your cost-cap campaigns on Meta are crushing it. 

Should you hit the gas, or increase your ad spend gradually? 

And is there a correct way to scale your cost-cap campaigns? 

Here’s a useful conversation we’re bookmarking:

Our most important takeaway? If your bid remains the same, there isn’t a big impact on campaign learnings — test this out the next time your campaign picks up.

P.S. Not testing cost-cap campaigns in your ad account? Learn how to get started with cost-cap campaigns in Meta.

4 Best Apps To Integrate Your Customer Reviews

Social proof builds trust. 

This is especially true for online shopping where customers can’t physically see or feel the product. 

A glowing review from a satisfied customer goes a long way in adding credibility and improving conversion rates. 

But collecting and managing tons of reviews can be a nightmare — unless you have an app that can do it for you. 

But which app is the right one for your business? And what features are you most likely to use? 

We take a closer look at the best 4 review apps that you can integrate with your Shopify website.

DON’T MISS: Map real customer reviews directly into your catalog ads with Socioh’s Branded Catalogs. 

Here’s an example of a template created for footwear brand Adelante:

 See real examples of how to add reviews and other product details to your catalog ads.

Even Pro-Advertisers Get These Ad Basics Wrong  

You’ve been running ads on Meta for a while. 

But are you getting the basics right? 

Here’s a handy checklist of 9 things even seasoned advertisers get wrong:

(P.S. You’ll be surprised how many people get 5 and 8 wrong.)

Useful, isn’t it?

#FeaturedAd - Ollie

Brand: Ollie
Category: Pets
Format: Static Ad (Feed & Story)

WHY IT WORKS:

If you have a dog, you’ve likely worried about the quality of their kibble. 

And if that’s the case, this ad by Ollie will likely make you stop scrolling. 

By presenting an ‘Us vs Them’ comparison on a split screen, the ad lists all the concerns with packaged pet food — quality of meat, % of fillers, and so on. 

The contrast could not be clearer.

Finally, the 50% off sticker creates FOMO, encouraging a click to their website.

What we think: While the ad has us convinced of the quality of their dog food, one of the main concerns with pet food is price. Addressing this concern upfront could drive more engagement.

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Adornmonde

Brand: Adornmonde
Category: Jewelry
Template type:  2-image template with logo

DESIGN HIGHLIGHTS:

• The template uses a second lifestyle image in addition to the product close-up. 

• The 2-image template lets shoppers understand how the product will look worn.

• The visually striking logo is added to improve brand recall.

Use lifestyle images in your dynamic ads. Learn how to add multiple images to your catalog ads using Socioh’s Branded Catalogs.

New Ads @Socioh

New ads this week — Born Primitive, Pair Eyewear, mnml, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

Why am I getting this newsletter?

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

This newsletter is curated by Socioh.

Don’t want to receive this email? Just unsubscribe using the link in the footer and you won’t hear from us again.

Follow us on X for pro tips & insights about Facebook advertising.