- The Wise Ad — Socioh's weekly newsletter for the DTC advertiser
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- đźš« Temu's secrets EXPOSED
đźš« Temu's secrets EXPOSED
Here’s what makes them SO big
Estimated read time: 3 min, 39 sec
In this week’s letter 📨:
​​​​👀 Temu’s secret ad creative playbook
​​​​🛍️ Summer 2024: What’s working right now
🚀 3 tips to improve your page ranking
​​​​🏖️ #FeaturedAd - Terez
👗 #BrandedCatalog Spotlight - Pernia’s Pop-Up Shop
🆕 New Ads @Socioh
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Make Ads That Convert With Temu’s Ad Creative Playbook
Love it or hate it, Temu isn’t going anywhere.
With $34.4bn in 2023 alone, Temu’s winning DTC retail with both its prices and volume.
But here’s something that’s not talked about enough.
The ad creative playbook the retail giant uses to grab customers’ attention and drive sales.
Lucky for us, @sourfraser breaks it down here:
2/ They go HARD on offers
We all know that Temu is cheap, and that’s why people buy from them.
But most of the best offers are reserved for first purchasers.
And they mention that at the start of most videos.
Because people see a product they want and then want to know the… x.com/i/web/status/1…
— Fraser Cottrell | Ad Creative For Meta & TikTok (@sourfraser)
5:57 PM • May 13, 2024
P.S. We love love love #3. Thumbnails that look like landing pages? Yes please!
What’s Working In Ads Right Now
Another summer in DTC, another set of challenges and opportunities.
But let’s take a look at what’s working in ads right now:
We're spending 300k+ a month on our own brands right now. Here's what is working.
Video Heavy Creative: Most of our creative is video heavy. We're consistently testing static but finding that the right video can not only support a high level of ad spend, but also it can support… x.com/i/web/status/1…
— Daniel ⛰️ (@thedanielokon)
5:16 PM • May 14, 2024
Thanks @thedanielokon. We love the idea of testing proven creatives you haven’t used for a while.
What we’ll add: While you can use either ABO or CBO to test creatives, we recommend combining different ads with the same concept under one ad set for more effective testing.
And always split your catalog ads and video/statics into different ASC campaigns if you notice catalogs taking up a majority of your spend. Learn more about what's working with Meta’s Advantage+ shopping campaigns now.
3 SEO Tips To Improve Your Page Ranking Instantly
Want to update existing pages to improve their SEO ranking?
Here are 3 super easy things you can do NOW:
eCom SEO Tip #10/
These are the fastest ways to update page to improve its ranking:
2. build new internal links to it
2. add more content that's actually valuable to the user
3. updating the introduction paragraph (or first 25-50 words if it's a product or collection page)— Kai Cromwell | Shopify SEO (@KaiCromwell)
1:38 PM • May 13, 2024
Thanks Kai!
We can’t wait to see the results.
NOTE: Don’t miss the linked tips. #5 is very effective too.
Do you use a separate campaign for testing your ad creatives? |
#FeaturedAd - Terez
Brand: Terez
Category: Apparel
Format: Static Ad (Feed and Story)
WHY IT WORKS:
Have bright, eye-catching lifestyle shots for your apparel store?
Just place them in a grid and use color to make them pop, like this static ad by Terez.
The ad works on different levels. The bright pink and yellow backgrounds make their lifestyle shots stand out in your feed and boldly announce summer.
But that’s not the only thing working for this ad.
Pay attention to the choice of products. It combines their mix-and-match collection to come up with a versatile outfit that goes from beach to brunch. This lets shoppers envision how the products will fit into their summer wardrobes.
Note the clever use of collection/year to let shoppers know this is their latest drop.
Our top takeaway from this ad? Don’t be shy when it comes to color!
Want more ideas? See this ad and 1000s of others in Socioh’s ad library.
#BrandedCatalog Spotlight - Pernia’s Pop Up Shop
Brand: Pernia’s Pop Up Shop
Category: Apparel
Template type: 2-image template with category-based discounts
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/222b7157-703e-4aaf-903a-806e3979048c/Prenia_Newsletter_-_15.05.2024.png?t=1715789629)
DESIGN HIGHLIGHTS:
The template uses a bright and summery 2-image design to highlight their newest collections.
Multiple angles are used to showcase product details.
Discount messaging is mapped against categories to display the brand’s best offers.
Use lifestyle or additional images, add backgrounds, or map key marketing info onto your dynamic ads. Learn more about customizing your dynamic ads with Socioh’s Branded Catalogs.
New Ads @Socioh
New ads this week — birddogs, Pit Viper, Nettie Pickleball Co. and more. Find these ads and tons of inspiration in Socioh’s ad library.
P.S. We update our library with new ads every week.
The world of advertising is evolving fast, and keeping up with it all can be exhausting.
This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.
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