🚫 Temu's secrets EXPOSED

Here’s what makes them SO big

Estimated read time: 3 min, 39 sec

In this week’s letter 📨:

  • ​​​​👀 Temu’s secret ad creative playbook

  • ​​​​🛍️ Summer 2024: What’s working right now

  • 🚀 3 tips to improve your page ranking 

  • ​​​​🏖️ #FeaturedAd - Terez

  • 👗 #BrandedCatalog Spotlight - Pernia’s Pop-Up Shop

  • 🆕 New Ads @Socioh

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Make Ads That Convert With Temu’s Ad Creative Playbook 

Love it or hate it, Temu isn’t going anywhere. 

With $34.4bn in 2023 alone, Temu’s winning DTC retail with both its prices and volume. 

But here’s something that’s not talked about enough. 

The ad creative playbook the retail giant uses to grab customers’ attention and drive sales. 

Lucky for us, @sourfraser breaks it down here: 

P.S. We love love love #3. Thumbnails that look like landing pages? Yes please!

What’s Working In Ads Right Now 

Another summer in DTC, another set of challenges and opportunities.

But let’s take a look at what’s working in ads right now:

Thanks @thedanielokon. We love the idea of testing proven creatives you haven’t used for a while. 

What we’ll add: While you can use either ABO or CBO to test creatives, we recommend combining different ads with the same concept under one ad set for more effective testing.

And always split your catalog ads and video/statics into different ASC campaigns if you notice catalogs taking up a majority of your spend. Learn more about what's working with Meta’s Advantage+ shopping campaigns now.

3 SEO Tips To Improve Your Page Ranking Instantly

Want to update existing pages to improve their SEO ranking?

Here are 3 super easy things you can do NOW:

Thanks Kai! 

We can’t wait to see the results.

NOTE: Don’t miss the linked tips. #5 is very effective too.

Do you use a separate campaign for testing your ad creatives?

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Brand: Terez
Category: Apparel
Format: Static Ad (Feed and Story)


Have bright, eye-catching lifestyle shots for your apparel store? 

Just place them in a grid and use color to make them pop, like this static ad by Terez.

The ad works on different levels. The bright pink and yellow backgrounds make their lifestyle shots stand out in your feed and boldly announce summer. 

But that’s not the only thing working for this ad. 

Pay attention to the choice of products. It combines their mix-and-match collection to come up with a versatile outfit that goes from beach to brunch. This lets shoppers envision how the products will fit into their summer wardrobes. 

Note the clever use of collection/year to let shoppers know this is their latest drop. 

Our top takeaway from this ad? Don’t be shy when it comes to color!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Pernia’s Pop Up Shop

Brand: Pernia’s Pop Up Shop
Category: Apparel
Template type:  2-image template with category-based discounts


  • The template uses a bright and summery 2-image design to highlight their newest collections. 

  • Multiple angles are used to showcase product details. 

  • Discount messaging is mapped against categories to display the brand’s best offers.

Use lifestyle or additional images, add backgrounds, or map key marketing info onto your dynamic ads. Learn more about customizing your dynamic ads with Socioh’s Branded Catalogs.

New Ads @Socioh

New ads this week — birddogs, Pit Viper, Nettie Pickleball Co. and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

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