Estimated read time: 3 min, 31 sec

In this week’s letter 📨:

• ▶️ One creative type that is crushing it in 2024

• 💰 Give people what they want

• ​​✅ The comprehensive guide to optimizing your dynamic ads

• ​​​​👔 #FeaturedAd - De Prati

• 👜 #BrandedCatalog Spotlight - Eske

• 🆕 New @Socioh

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This Creative Is Crushing It. Test It Now!

It’s the beginning of the year and so it’s time to…

🥁🥁🥁

Test new creatives.

Okay, we’re kidding. It’s always time to test creatives.

But here’s a new creative you NEED to test in your account — a long explainer video.

Yup! Throw out everything you’ve heard about advertising ‘best practices’ and just try it.

Hear it from @andrewjfaris:

P.S. Here’s the YT link to his podcast where he details the strategy.

Some additional notes we’ve gathered just for you:

1. Do check out the examples he lists from The Wander Club: BOTH of them did very well.

2. When scripting the video, try to follow the flow of thought as far as you can, to make the narration effortless.

3. Think of the video in 4 parts: The Hook, The Education Section, Validation and Guarantee, and Offer & CTA.

4. Don’t worry about it being too long. Just play — even if your video is over 2 mins (shave down a few seconds if you need to fit into Reels), but if you’re over 2:30, run it as is!

Have Inventory Post BFCM? Here’s How To Sell It.

The new year calls for new beginnings.

Use offers and copy aligned with the “New Year, New Me” trend and see the cash roll in.

Don’t believe us? Here’s an advertiser making a killing off leaning into it. 

One person isn’t proof enough?

See all the replies to @rokhaldnik’s tweet here: 

P.S. While this is a really easy format, knowing your customer’s pain points will help you highlight the right message.

New brand? Here’s how to find what your customers are looking for.

How To Get The Most From Your Meta Dynamic Ads

Your product feed is one of your most valuable ad units on Meta. 

Not only does your product feed power your dynamic ads (DPA, DABA) but it is also used to run your Facebook Shop — an increasingly profitable sales channel.

As more and more brands focus on their product catalog, one question comes up repeatedly — what is the best catalog creative for me? 

While questions on design are subjective (no one design or message will work for everyone), we show you how different brands have optimized their dynamic ads to get the most from them. Check out our comprehensive guide to creating and optimizing your Facebook dynamic ads.

P.S. All examples in the post have been created for real brands. 

Go on, take a look. We’ve got some great tips and examples even for those of you who’ve been using Socioh for some time.

#FeaturedAd - De Prati

Brand: De Prati
Category: Apparel
Format: Carousel Ad (Feed & Story)

WHY IT WORKS:

Want to showcase a popular or time-sensitive collection of your products?

Leverage your lifestyle images and use first cards like this ad by De Prati. 

With an intro card or first card with a lifestyle image and the text “Back to Classics” to anchor it, the carousel then advertises a product set of their bestselling classics for older men. 

In this promotion, which is targeted around Father’s Day, the caption of the ad reinforces the first card and the occasion, highlighting “Classic Favorites for Dad.”

This has the effect of anchoring their products to make them extremely topical and ideal gifting options for Father’s Day, but this approach also helps the brand showcase a variety of collections. For example, another ad by the same brand uses a first card highlighting their “Casual Sport” collection.

ICYMI: Haven’t used intro cards yet? Read more to learn how this underutilized ad creative can bring amazing returns when clubbed with your dynamic ads.

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - Eske

Brand: Eske
Category: Accessories
Template type: 2-image with slashed price

WHY IT WORKS:

• The minimalist 2-image template allows the brand to focus on important product details (fittings and finish) that help shoppers make purchase decisions.

• The slashed price is added to display the ongoing promotion and incentivize purchase.

• The brand’s logo is added to improve brand recall.

Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.

What’s New @Socioh

New ads this week — Magic Spoon Cereal, Floyd, Universal Standard, and more. Find these ads and tons of inspiration in Socioh’s ad library. 

P.S. We update our library with new ads every week

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This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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